workingwithdata_ebook_april21_awc2op 4

TREATING DATA AS A PRODUCT
Context is key
After an introduction we come to the core of the story. This is where the data
is revealed, which is another important part to think out in advance. Make
sure to reveal the data in the right order, an understandable order, that the
audience can follow.
Your audience has to understand where something comes from, as well as
understand what all of this information is leading up to. Few people will
remember numbers out of context, but they will have a much better time
remembering them if they have the right context. And if they’re led through a
journey with a logical reveal at the end, they will be much more engaged with
the content as well.
Timing is also crucial. Give your audience the time to process the data and
information you’re sharing. Humans need time to process numbers, visuals and
complex information. Don’t bombard them with number after number. Give the
data context and allow people time to reach their own conclusions as well.
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