workingwithdata_ebook_april21_awc2op 4

TREATING DATA AS A PRODUCT
How do I tell a good (data) story?
Creating a good data story relies on three key aspects:
1 Know your audience
2 Build a compelling narrative
3 Make use of clear visuals
As with any presentation, knowing your audience is the best way to
communicate effectively. If you’re telling your story to a board of directors it
will look totally different from telling it to a team of customer service reps,
even if both stories rely on the same data set. So before you dive into creating
your narrative, it’s vital you empathize with the audience whom you’re
presenting to.
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