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TREATING DATA AS A PRODUCT

Our approach to observability at Snowplow

What Ralph and the rest of the business really care about is whether they can

trust the data. Is it complete and is it fresh? Crucially, data observability

should align the more technical data with business outcomes so that

business and engineering teams are talking the same language and moving

in the same direction.

Our approach to observability at Snowplow is to focus on two key metrics;

throughput and latency. These are emitted from each part of the pipeline

and as a result, if a bottleneck occurs at any point then it is far simpler to

diagnose, allowing you to take corrective action immediately.

Our plan at Snowplow is to make it the most observable behavioural data

pipeline available. We have already added observability to our BigQuery

Loader, and we’ll soon be launching it within our RDB loader and Enrich

assets too.

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