workingwithdata_ebook_april21_awc2op 4

TREATING DATA AS A PRODUCT
UNENFORCED EVENT DICTIONARIES
The status quo: unenforced event dictionaries
To explore why these two issues occur, it’s important to look at how most
companies implement tracking. Often, an unenforced event dictionary
created by the tracking designer is at the center of the tracking
implementation.
For this to work well, the creator/owner of the unenforced event dictionary
must clearly communicate the design intent. For example, that a search
event should fire with these properties on search results being displayed –
rather than the search button being clicked. The design intent must be
made clear to both key stakeholders: the front-end developers and the
data consumers.
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