workingwithdata_ebook_april21_awc2op 4
CHAPTER 3BREAKINGCOMMUNICATIONBARRIERS WITH AUNIVERSAL LANGAGE
TREATING DATA AS A PRODUCTAs companies increasingly invest in building out their data capability, it’simportant to keep the ultimate goal of collecting and analyzing data front ofmind: to take data-informed actions that drive business value.However, as we discovered by talking with our customers, communicationbarriers are the single biggest reason data doesn’t get actioned in the real world.Several such barriers exist but let’s focus on two of the most important ones:1 Front-end developers send non-uniform tracking diluting the quality,and therefore the value of the data making it hard to consume2 Data doesn’t get actioned because data consumers don’t know whatfields in the warehouse mean, this eventually leads to theorganization losing trust in their insights32
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TREATING DATA AS A PRODUCT
As companies increasingly invest in building out their data capability, it’s
important to keep the ultimate goal of collecting and analyzing data front of
mind: to take data-informed actions that drive business value.
However, as we discovered by talking with our customers, communication
barriers are the single biggest reason data doesn’t get actioned in the real world.
Several such barriers exist but let’s focus on two of the most important ones:
1 Front-end developers send non-uniform tracking diluting the quality,
and therefore the value of the data making it hard to consume
2 Data doesn’t get actioned because data consumers don’t know what
fields in the warehouse mean, this eventually leads to the
organization losing trust in their insights
32
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