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TREATING DATA AS A PRODUCT
Working in data is a constant challenge
Between the continual demands of the organization, ongoing tool
evaluations, hiring, decision making and dealing with internal stakeholders –
data teams have it tough.
Thankfully the data industry is maturing. Each year there are more tools
available, more budding communities of helpful contributors and
examples of content to guide data teams towards success.
Sadly there’s no silver bullet to the challenges of working in data. But as
one customer summed it up, one key element might lie in hiring, educating
and equipping the right people, arguably the most important part of your
data capability.
‘Getting the ‘people bit’ right is actually the hardest part for
companies when it comes to data.’
Despite the challenges, data teams are still driving huge value in their
organizations, from empowering their colleagues with insights to turning
game-changing use cases into reality.
At Snowplow, we want to make it as easy as possible for data professionals to
manage and work with their behavioral data.
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