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TREATING DATA AS A PRODUCT
One of the biggest challenges for data teams is to prove their value, or the
value of their work. Our customers mentioned the constant battle to win buyin
from their colleagues and stakeholders.
Sometimes it’s about showcasing a new, exciting way of working with data.
But often (and more challenging) it’s the case that data leaders need to
convince colleagues that an investment in a certain data project is worth the
time and resources. In both cases, communication and the ability to ‘sell’ the
value in data are key.
‘We run showcases for the business to show new builds, new
features, how they work and how they impact peoples’ jobs’.
‘It’s hard to get stakeholders excited about a large investment
just for accurate insights’
‘When you talk to a developer their initial thoughts [around
tracking] are “this is going to take a lot more time.” It’s our job to
convince them of the value of that investment.’
At other times, education around data is crucial. Working with data means
handling a vital business asset that should be treated as such, especially
when sensitive data and customer information (PII) is involved.
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