workingwithdata_ebook_april21_awc2op 4

TREATING DATA AS A PRODUCT
People and communication challenges
Challenges around people and communication were brought up the most,
making up around 29% of the difficulties our data professionals mentioned.
Communication was actually a common thread in all of our conversations
with our customers. It boils down to the need to be able to educate and
inspire confidence in internal clients – demonstrating the value in data and
data processes.
And data professionals, despite the stereotypes, are good communicators.
One customer summed it up perfectly:
‘Working agile forces you to be better at working with people.
The stereotype of the engineer working alone with headphones
on is totally wrong’.
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