Owner/Driver #339

THE GOODS NEWS FROM THE HIGHWAY AND BEYOND
MaxiTrans on track for Brisbane
Trailer manufacturer’s milestone year coincides with its 2021
appearance at Australia’s leading and longest running truck show
AUSTRALIAN TRAILER MANUFACTURER
and parts supplier to the road
transport industry, MaxiTrans, says it
is wholeheartedly supporting the 2021
Brisbane Truck Show to be held in May.
MaxiTrans says it will use the show to
flag the 75th anniversary of Freighter
trailers, which is a major engineering
milestone in Australia’s road transport
history.
Along with the latest in Freighter
trailers, MaxiTrans will display the wide
range of the company’s freight solutions
across a full gambit of Australia’s
transport requirements at the Brisbane
Truck Show, which includes Maxi-Cube,
Lusty EMS, Hamelex White, Trout River
and AZMEB all being showcased at this
year’s event.
In addition, MaxiTrans says its
national retail parts brand, MaxiParts,
will showcase the wide range of truck
and trailer parts. The manufacturer
says this further demonstrates the
aftermarket support offered to
customers via our national network.
The Brisbane Truck Show has also
offered a physical interaction between
operators, the public and manufacturers
– and this year is no exception. Getting
a hands-on experience with the
hard edged reality of large highway
equipment is important, according to
MaxiTrans managing director and CEO,
Dean Jenkins.
“This is an industry that deals in the
hard facts of reality every day on the
country’s highways and back tracks.
Nothing beats the ‘real world’ interaction
between industry people and the latest
transport tech at Australia’s premium
truck show in Brisbane,” Jenkins says.
Interaction with the wider public is
particularly important in an industry
facing a shortage of future skilled
employees. The Brisbane Truck Show
is where thousands of young people
see, smell and touch the trucks and
equipment and taste the emotion of an
industry that connects all of Australia.
“Nothing beats the ‘real world’ interaction between
industry people and the latest transport tech.”
With Freighter Trailers achieving
its 75th Anniversary in 2021, Jenkins
says MaxiTrans will be using the
Brisbane Truck Show to celebrate the
achievements of this all-Australian
product.
Freighter Trailers came into being as
a war-child, the trailer manufacturer
working under the Freighter flag since
the end of World War II. Riding the
wave of road transport growth following
the war, Freighter was a big force in
trailer manufacture in this country by
the 1970s.
Freighter merging with Maxi-Cube
in 1998 gave birth to MaxiTrans. The
company says Freighter trailers have
been leading the way on Australian
highways with cutting edge freight
technology to this day.
Jenkins says many transport operators
are now second and third generation
Freighter customers.
“It is this ongoing support that has
helped build the legacy that Freighter is
proud to have established,” he says.
In spite of the pandemic enforced
global economic down turns in many
areas, the Brisbane Truck Show will be a
celebration of the resilience of the road
transport industry.
From Thursday, May 13 to Sunday,
May 17, more than 300 exhibitors will
be showing the shining chrome and
hard steel of their wares over the three
levels of the Brisbane Convention and
Exhibition Centre. And MaxiTrans and
the company’s broad spread of trailer
technology will be there, flying the flag
for Australia’s road transport industry.
“It’s time to celebrate and support our
industry that’s supported our brands for
75 years,” Jenkins says.
“Celebrate the great role road transport
has played in keeping the nation
connected through the trying times of
the past 12 months and bright future of
the industry on Australia’s highways.”
Visitors to the Brisbane Truck
Show can see the MaxiTrans display
on stand 53.
60 APRIL 2021 ownerdriver.com.au