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THE GOODS NEWS FROM THE HIGHWAY AND BEYOND<br />
MaxiTrans on track for Brisbane<br />
Trailer manufacturer’s milestone year coincides with its 2021<br />
appearance at Australia’s leading and longest running truck show<br />
AUSTRALIAN TRAILER MANUFACTURER<br />
and parts supplier to the road<br />
transport industry, MaxiTrans, says it<br />
is wholeheartedly supporting the 2021<br />
Brisbane Truck Show to be held in May.<br />
MaxiTrans says it will use the show to<br />
flag the 75th anniversary of Freighter<br />
trailers, which is a major engineering<br />
milestone in Australia’s road transport<br />
history.<br />
Along with the latest in Freighter<br />
trailers, MaxiTrans will display the wide<br />
range of the company’s freight solutions<br />
across a full gambit of Australia’s<br />
transport requirements at the Brisbane<br />
Truck Show, which includes Maxi-Cube,<br />
Lusty EMS, Hamelex White, Trout River<br />
and AZMEB all being showcased at this<br />
year’s event.<br />
In addition, MaxiTrans says its<br />
national retail parts brand, MaxiParts,<br />
will showcase the wide range of truck<br />
and trailer parts. The manufacturer<br />
says this further demonstrates the<br />
aftermarket support offered to<br />
customers via our national network.<br />
The Brisbane Truck Show has also<br />
offered a physical interaction between<br />
operators, the public and manufacturers<br />
– and this year is no exception. Getting<br />
a hands-on experience with the<br />
hard edged reality of large highway<br />
equipment is important, according to<br />
MaxiTrans managing director and CEO,<br />
Dean Jenkins.<br />
“This is an industry that deals in the<br />
hard facts of reality every day on the<br />
country’s highways and back tracks.<br />
Nothing beats the ‘real world’ interaction<br />
between industry people and the latest<br />
transport tech at Australia’s premium<br />
truck show in Brisbane,” Jenkins says.<br />
Interaction with the wider public is<br />
particularly important in an industry<br />
facing a shortage of future skilled<br />
employees. The Brisbane Truck Show<br />
is where thousands of young people<br />
see, smell and touch the trucks and<br />
equipment and taste the emotion of an<br />
industry that connects all of Australia.<br />
“Nothing beats the ‘real world’ interaction between<br />
industry people and the latest transport tech.”<br />
With Freighter Trailers achieving<br />
its 75th Anniversary in 2021, Jenkins<br />
says MaxiTrans will be using the<br />
Brisbane Truck Show to celebrate the<br />
achievements of this all-Australian<br />
product.<br />
Freighter Trailers came into being as<br />
a war-child, the trailer manufacturer<br />
working under the Freighter flag since<br />
the end of World War II. Riding the<br />
wave of road transport growth following<br />
the war, Freighter was a big force in<br />
trailer manufacture in this country by<br />
the 1970s.<br />
Freighter merging with Maxi-Cube<br />
in 1998 gave birth to MaxiTrans. The<br />
company says Freighter trailers have<br />
been leading the way on Australian<br />
highways with cutting edge freight<br />
technology to this day.<br />
Jenkins says many transport operators<br />
are now second and third generation<br />
Freighter customers.<br />
“It is this ongoing support that has<br />
helped build the legacy that Freighter is<br />
proud to have established,” he says.<br />
In spite of the pandemic enforced<br />
global economic down turns in many<br />
areas, the Brisbane Truck Show will be a<br />
celebration of the resilience of the road<br />
transport industry.<br />
From Thursday, May 13 to Sunday,<br />
May 17, more than 300 exhibitors will<br />
be showing the shining chrome and<br />
hard steel of their wares over the three<br />
levels of the Brisbane Convention and<br />
Exhibition Centre. And MaxiTrans and<br />
the company’s broad spread of trailer<br />
technology will be there, flying the flag<br />
for Australia’s road transport industry.<br />
“It’s time to celebrate and support our<br />
industry that’s supported our brands for<br />
75 years,” Jenkins says.<br />
“Celebrate the great role road transport<br />
has played in keeping the nation<br />
connected through the trying times of<br />
the past 12 months and bright future of<br />
the industry on Australia’s highways.”<br />
Visitors to the Brisbane Truck<br />
Show can see the MaxiTrans display<br />
on stand 53.<br />
60 APRIL 2021 ownerdriver.com.au