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WHY SOCIAL MEDIA ZAPS YOUR PRODUCTIVITY AND THE ONE THING YOU CAN DO TO CHANGE THAT - ALBERT ELISHA OBERDORFER

Are you finding that you are hooked by social media, and you can’t get things done anymore as effectively, as you used to? This is because social media depletes your brainpower, overloads you with information, and consumes and fragments your attention. As a result, social media will strip you of your productivity. It is time to unhook. Practice the one simple thing that will massively boost your productivity and effectiveness. Use the time in the morning—when you are mentally in your best state — for things that are important to you. Focus on doing those things first. So, don’t start your day with social media. Engage in social media later— during the day —when you are no longer in your most productive state. Learn to relegate social media to a place of less importance. In doing so, you will discover the power of the flow and the power of the now. You will be amazed by your progress.

Are you finding that you are hooked by social media, and you can’t get things done anymore as effectively, as you used to?
This is because social media depletes your brainpower, overloads you with information, and consumes and fragments your attention.
As a result, social media will strip you of your productivity.
It is time to unhook.
Practice the one simple thing that will massively boost your productivity and effectiveness.
Use the time in the morning—when you are mentally in your best state — for things that are important to you.
Focus on doing those things first.
So, don’t start your day with social media.
Engage in social media later— during the day —when you are no longer in your most productive state.
Learn to relegate social media to a place of less importance.
In doing so, you will discover the power of the flow and the power of the now.
You will be amazed by your progress.

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Why<br />

Social<br />

Media<br />

zaps your productivity<br />

and<br />

the one<br />

simple<br />

thing<br />

you can<br />

do to<br />

change<br />

that<br />

<strong>ALBERT</strong> <strong>ELISHA</strong> OBER<strong>DO</strong>RFER<br />

1


2<br />

This creature needs to be handled with care.


<strong>SOCIAL</strong> <strong>MEDIA</strong> <strong>CAN</strong> BE<br />

A MENACE.<br />

IF H<strong>AND</strong>LED unwisely, social media can<br />

choke the life out of you.<br />

And totally zap your<br />

productivity.<br />

I see this in my<br />

students.<br />

The way they<br />

are preparing for an<br />

exam.<br />

With a textbook in the one hand, and a<br />

mobile phone in the other hand.<br />

They may be studying.<br />

But super ineffectively.<br />

If they used one simple method, it could<br />

save them a lot of time.<br />

And it would make them hugely more<br />

productive.<br />

So what is it?<br />

This one thing.<br />

3


4<br />

Morning hours.


<strong>THE</strong> <strong>ONE</strong> <strong>THING</strong>.<br />

<strong>TO</strong> BOOST your productivity and<br />

effectiveness, I suggest you do one thing.<br />

Only one.<br />

And I can guarantee that you will see a<br />

massive improvement.<br />

Use the time in the morning—when you<br />

are mentally in your best state — for things<br />

that are important to you.<br />

Focus on doing those things first.<br />

So, don’t start your day with social media.<br />

Engage in social media, if you must, later<br />

during the day.<br />

When your mind power has already gone<br />

down.<br />

When you are no longer in your most<br />

productive state.<br />

5


6


Use the<br />

valuable<br />

time in the<br />

morning<br />

to work<br />

on things<br />

that are<br />

important.<br />

7


8


Don’t start<br />

your day with<br />

social media.<br />

9


10


You will<br />

be amazed<br />

by your<br />

progress.<br />

11


CONTENTS<br />

<strong>SOCIAL</strong> <strong>MEDIA</strong> <strong>CAN</strong> BE A MENACE. 3<br />

<strong>THE</strong> <strong>ONE</strong> <strong>THING</strong>. 5<br />

<strong>WHY</strong> <strong>SOCIAL</strong> <strong>MEDIA</strong> STRIPS <strong>YOU</strong> OF <strong><strong>YOU</strong>R</strong><br />

<strong>PRODUCTIVITY</strong>. 15<br />

1 <strong>SOCIAL</strong> <strong>MEDIA</strong> DEPLETES <strong><strong>YOU</strong>R</strong> BRAIN<br />

POWER. 17<br />

2 <strong>SOCIAL</strong> <strong>MEDIA</strong> OVERLOADS <strong>YOU</strong> WITH<br />

INFORMATION. 19<br />

3 <strong>SOCIAL</strong> <strong>MEDIA</strong> STEALS <strong><strong>YOU</strong>R</strong> TIME. 21<br />

4 CIRCLE OF INFLUENCE VERSUS CIRCLE OF<br />

CONCERN. 23<br />

5 <strong>SOCIAL</strong> <strong>MEDIA</strong> CONSUMES <strong><strong>YOU</strong>R</strong><br />

ATTENTION. 25<br />

6 <strong>SOCIAL</strong> <strong>MEDIA</strong> FRAGMENTS <strong><strong>YOU</strong>R</strong><br />

ATTENTION. 27<br />

<strong>ONE</strong> <strong>THING</strong>. 29<br />

7 <strong>DO</strong> WHAT IS MOST IMPORTANT FIRST. 31<br />

8 GET IN<strong>TO</strong> A STATE OF FLOW. 35<br />

12


9 RELEGATE <strong>SOCIAL</strong> <strong>MEDIA</strong> <strong>TO</strong> A PLACE OF LESS<br />

IMPORTANCE. 37<br />

10 <strong>THE</strong> POWER OF <strong>THE</strong> NOW. 39<br />

13


14


<strong>WHY</strong> <strong>SOCIAL</strong> <strong>MEDIA</strong><br />

STRIPS <strong>YOU</strong> OF <strong><strong>YOU</strong>R</strong><br />

<strong>PRODUCTIVITY</strong><br />

15


16<br />

Mindpower is limited.


1 <strong>SOCIAL</strong> <strong>MEDIA</strong><br />

DEPLETES <strong><strong>YOU</strong>R</strong> BRAIN<br />

POWER.<br />

OUR BRAINPOWER is limited.<br />

If we deplete it with things that are trivial,<br />

we will not have it anymore when we need<br />

it for important things.<br />

That is the point.<br />

Brainpower cannot be conjured up at will.<br />

It is a limited commodity.<br />

So, we need to learn to use it wisely.<br />

The best time of the day is in the morning<br />

after we have had a good sleep.<br />

Then our mindpower is at its highest level.<br />

If we use it to work on things that are<br />

important, we will see immense progress.<br />

But if we use it on less important things, or<br />

even unimportant things, like social media,<br />

it will go to waste.<br />

17


Don’t allow people to dump on you indiscriminately.<br />

18 ___________________________


2 <strong>SOCIAL</strong> <strong>MEDIA</strong><br />

OVERLOADS <strong>YOU</strong> WITH<br />

INFORMATION.<br />

<strong>SOCIAL</strong> media will swamp us with<br />

information, if we let it.<br />

And in most cases, the information is<br />

useless.<br />

In most cases, its<br />

- time-consuming,<br />

- negative,<br />

- irrelevant to our goals, and<br />

- outside our influence. 1<br />

So knowing something does not necessarily<br />

help us much.<br />

19


Time is a limited and highly precious commodity.<br />

20


3 <strong>SOCIAL</strong> <strong>MEDIA</strong><br />

STEALS <strong><strong>YOU</strong>R</strong> TIME.<br />

TIME IS A most precious commodity.<br />

We have it in a limited amount.<br />

So why waste it on things that are<br />

trivialities?<br />

On things that are not important.<br />

21


22<br />

A problem that concerns her.


4 CIRCLE OF<br />

INFLUENCE VERSUS<br />

CIRCLE OF CONCERN.<br />

IF A PROBLEM is outside our area of<br />

influence, we cannot do anything about it.<br />

So why worry about it?<br />

But social media continually tries to hook<br />

us with this kind of information.<br />

With concerns that are outside our area of<br />

influence.<br />

23


24<br />

Why are these people not talking to each other?


5 <strong>SOCIAL</strong> <strong>MEDIA</strong><br />

CONSUMES <strong><strong>YOU</strong>R</strong><br />

ATTENTION.<br />

<strong>SOCIAL</strong> media will provide us with an<br />

overload of information.<br />

But the problem with this is this.<br />

This not only consumes our time.<br />

It also consumes our attention.<br />

And the amount of attention that we can<br />

pay to something is also limited.<br />

So if we allow social media to grab our<br />

attention, it will rob us the ability to pay<br />

attention to other things.<br />

The ability to focus on something.<br />

25


26<br />

Social networking breaks out ability to fully<br />

focus on a task.


6 <strong>SOCIAL</strong> <strong>MEDIA</strong><br />

FRAGMENTS <strong><strong>YOU</strong>R</strong><br />

ATTENTION.<br />

WE ARE not really made for multi-tasking.<br />

Maybe men less so than women.<br />

Social media fragments our attention.<br />

We are continually being distracted.<br />

So social media constantly breaks our<br />

focus.<br />

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28


<strong>ONE</strong> <strong>THING</strong>.<br />

29


30<br />

Morning hours.


7 <strong>DO</strong> WHAT IS MOST<br />

IMPORTANT FIRST.<br />

THIS IS the key.<br />

In the morning—when you are in your best<br />

mental state—do what is most important<br />

for you.<br />

Do it first.<br />

So maybe you are a student.<br />

In that case, do your studying when you in<br />

your best mental shape.<br />

Then you will be more effective.<br />

You will need to study less and get better<br />

grades.<br />

Because you will be able to do things<br />

smarter.<br />

You will not need to work harder.<br />

Only smarter.<br />

So when you are focused on an important<br />

task, put your mobile phone away.<br />

Turn it off.<br />

Do social networking later.<br />

31


32<br />

Put your phone away in a gadget box to<br />

keep it safe while you are working on<br />

your most important tasks.


After you have done all your important<br />

work.<br />

You will be amazed how effective and<br />

productive you can be.<br />

33


34<br />

When you are in a ‘flow’ state, you will find<br />

that tasks you may have found to be difficult<br />

to do will become easy and effortless.


8 GET IN<strong>TO</strong> A STATE OF<br />

FLOW.<br />

WHEN <strong>YOU</strong> create an environment in<br />

which you can be uninterrupted, and you<br />

can entirely focus on a task, chances are<br />

that you will get into a state of flow.<br />

A ‘flow’ state is a mental state in which<br />

you are no longer trying hard to make<br />

something happen.<br />

Instead, you will experience that it will be<br />

easy for you to do things.<br />

Because you are entirely focused.<br />

That is the key.<br />

In that state of flow—a state of uninterrupted<br />

and undivided attention—you will find that<br />

you can do things more effectively.<br />

35


36<br />

She needs to learn to wait.


9 RELEGATE <strong>SOCIAL</strong><br />

<strong>MEDIA</strong> <strong>TO</strong> A PLACE OF<br />

LESS IMPORTANCE.<br />

SO <strong>DO</strong>N’T allow social media to dominate<br />

your life.<br />

Your mornings, in particular.<br />

37


38<br />

Taking the time to smell the flowers ...


10 <strong>THE</strong> POWER OF <strong>THE</strong><br />

NOW.<br />

<strong>YOU</strong> <strong>CAN</strong> break the power of social media<br />

over your life.<br />

By doing this one thing.<br />

By doing your most important work first.<br />

In the morning, when you are at your best<br />

mental state.<br />

And turning your phone off for that period.<br />

Ideally, for a few hours.<br />

You will then find it easier to get into a state<br />

of flow.<br />

And you will discover the power of the<br />

now.<br />

This is a state in which you are able to<br />

appreciate the now.<br />

Like when you are talking to people faceto-face.<br />

And you give them your undivided<br />

attention.<br />

39


Endnotes<br />

1 See Tim Ferris, The Four-Hour Workweek.<br />

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Why Social Media Zaps Your Productivity and the One<br />

Thing You Can Do to Change That.<br />

Copyright 2020 © Albert L. Oberdorfer<br />

All rights reserved. No part of this publication may be<br />

reproduced, stored in a retrieval system, or transmitted,<br />

in any form or by any means, electronic, mechanical,<br />

photocopying, recording or otherwise, without the<br />

written permission of the author.<br />

PICTURE CREDITS<br />

Unless otherwise stated, all images are courtesy<br />

of Pexels.com and Pixabay.com. Any inadvertent<br />

omissions can be rectified in future editions.<br />

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