Diamond World (DW) November- December 2020

Design stuDio
China and Middle East and definitely
wants to explore other growing markets.
In all of her travels, Tatiana finds Italy
the most inspiring even today. “Every
time I go it is like the first time. An
endless elegance everywhere, in
everything, every move, every flower,
every corner.”
set in pavé or with a beautiful solitaire
diamond.
“The idea takes a second. It is
almost too easy. It crosses my mind and
everything is there. I need to transmit
these ideas to my ateliers. This takes
some time and even more time to
produce it. I sketch, I talk, I direct.
Like a conductor! I have to discuss
with the violins and the saxophones
and all the instruments separately, and
then bring them together for the final
result. A perfect composition. The one
that crossed my mind for a second,
sometimes months before.” Tatiana
enjoys the fact that her audience is so
varied and diverse. “All my women
are so different. They come from
everywhere, at every age, and I love it.”
Like with all businesses, Tatiana too
had to brave the difficulties caused by
the pandemic. “For a moment, it was
quite silent and people were figuring
out how long it will take to come back
to a normal life. It is going well and I
am lucky to have a wonderful clientele.
They didn’t forget me.” At the demand
of her clientele, she decided to have a
website in both English and Chinese
and a concierge service to facilitate
remote buying (online, whatsapp,
wechat). “We talk much more than
before and exchange pictures. But we
can’t wait to meet in Paris again and
celebrate life.”
Talking about diamonds losing their
shine amidst younger consumers,
Tatiana affirms, “Avoiding diamonds is
not the solution. They are pure wonder
and are extraordinary. Diamonds are
not the problem; it is the system around
that could be better. And I hope one day
it will be perfect, thanks to all the effort
(Blockchain, tracking and other).”
Tatiana will soon be expanding to
DiamonD WorlD | November-December 2020 | 79