Diamond World (DW) November- December 2020

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Design stuDio Tatiana Verstraeten A New Star at Place Vendôme Armed with a degree in business management and finance and a long journey at CHANEL under the direct tutelage of Karl Lagerfeld, Tatiana Verstraeten has made a grand entry into Place Vendôme, a feat most people can only dream of achieving says Vijetha Rangabashyam 76 | November-December 2020 | DiamonD WorlD
Design stuDio head pieces, as well as the Maison MICHEL collections. He was to become her all time inspiration in terms of rigor and elegance. A few years later, after a wonderful experience at CHANEL, Tatiana ventured to build her own eponymous high jewellery line. TVJ was launched on 24 Place Vendôme, Paris, in January 2019. “Karl had a very, very clear vision of what he wanted. He somehow taught me to trust my own creative instinct, to stay fresh and different and not to try to belong to a trend. He also taught me to shape my ideas into something very generous, luxurious and magnificent.” As CHANEL had 8 collections a year, Tatiana was trained to have ideas and how to shape them into jewels again and again. “There were numerous techniques and infinite materials. It prepared me for the high jewellery world where your idea has to be very mature Karl had a very, very clear vision of what he wanted. He somehow taught me to trust my own creative instinct, to stay fresh and different and not to try to belong to a trend. He also taught me to shape my ideas into something very generous, luxurious and magnificent Tatiana Verstraeten Tatiana Verstraeten had a strong interest in design since an early age, instilled by her artist mother. But she decided to first graduate in Business Management and Finance. After an experience in private banking and consulting, she passionately supported a young Redbull athlete to build his career, then the young designer Anthony Vaccarello (now YSL’s creative director) to develop and gain international recognition in the ultra-competitive world of fashion. Karl Lagerfeld offered her a position in the creative studio of CHANEL in 2010, to design fashion jewellery and DiamonD WorlD | November-December 2020 | 77
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