Diamond World (DW) November- December 2020

Cover Story
Urmil Gajera, Director Business Development,
Wholesale Jewellery, Laxmi Diamond
Laxmi Diamond was established in
1972. Its business operations span
the world of diamonds from rough to
retail. Laxmi Diamond is the flagship
company of the Laxmi Diamond Group.
Headquartered in Mumbai, the company
has its presence around the world
including customers in United States,
Europe, Middle-east and Far-east.
The company’s continued emphasis on
state-of-the-art factories, highly skilled
personnel operating the very latest
technology and implementation of quality
control systems has resulted in efficient
production. These high standards have
been intrinsic to achieving the quality
reputation now expected of Laxmi the
world over.
Customer-centric Philosophy
“The success of Laxmi Diamond can
be attributed to our customer-centric
philosophy, the quality standards we
maintain, the meticulous manufacturing
skills of our employees and fair trading
practices which we actualize throughout
the world. This in combination with
our core family values ensures a loyal
customer base all over the globe,”
informs Urmil Gajera who joined the
business in 2018. He has completed
his Bachelors in Mass Media and
Communications from the University of
Washington and Masters in Management
from Imperial College, London. He also
worked with an advertising company –
in order to hone his skills in branding
and advertising before joining his
family business. Currently he heads the
Diamond Jewellery Wholesale business
for Laxmi Diamond.
“Our journey began in Surat back in
1972 with just four polishing wheels.
Today, we are a global company that
employs over 5000 people and operates
throughout the entire diamond pipeline,
from rough to retail,” maintains the
young diamantaire.
Embracing New Normal
Covid has made the diamond industry
rethink its strategy for revenue stream.
For marketing and advertising, there was
a shift to virtual platforms like Social
Media and digital marketing. The focus
in these unprecedented times has been
to serve customers across the globe
through even better technology. “The
industry knew that if it had to remain
connected with the industry, it had to
discover accurate, speedy and effective
means of communication across the
globe. People are now investing more on
digital platforms to sell, advertise and
reach new customers,” opines Urmil,
who draws inspiration from his father
Ashok Gajera when it comes to business
acumen.
“During Covid crisis our biggest
challenge was getting our staff to come
to work. Our industry requires manual
labour but we had to ensure safety of
our staff. For this, we created two shifts
of work, we relocated back end staff to
a new office space and installed safety
equipment to avoid Covid-19 infection.
With all precautionary measures we
began work and situation improved day
by day,” he recalls.
The success
of Laxmi
Diamond can be
attributed to our
customer-centric
philosophy, the
quality standards
we maintain,
the meticulous
manufacturing
skills of our
employees and fair
trading practices
which we actualize
throughout the
world. This in
combination with
our core family
values ensures a
loyal customer base
all over the globe
DiamonD WorlD | November-December 2020 | 39