Diamond World (DW) November- December 2020

RETAIL & E-COMMERCE
Round & About
Indira Scott becomes
Face of De Beers
Group's Reset Collective
Campaign
Forevermark Launches
with Fortofino in Gurugram
Forevermark, the diamond brand from the De Beers
Group, opens its first exclusive boutique in the
city of Gurugram with authorized retail partner,
Fortofino. Housed at the JMD Regent Arcade Mall, the
Forevermark-Fortofino boutique offers customers the
world’s most carefully selected and expertly crafted
diamonds set in exquisite designs.
With the launch of this boutique store in Gurugram,
the Forevermark-Fortofino partnership has rendered
a total of six stores, including 3 shop-in-shop stores,
across the country that offer the most beautiful, rare,
and responsibly sourced hallmark diamond jewellery.
“The Gurugram store is our third exclusive boutique
store in partnership with Forevermark,” said Sanjeev
Saraf, CMD, Fortofino.
De Beers Group is pleased to
announce international model
Indira Scott as the face of the
company’s previously announced ReSet
Collective campaign. Ms Scott has lent
her natural beauty and passion for the
environment to reveal the collection of
five unique natural diamond pendants,
which celebrate sustainability in the
diamond sector and will be auctioned for
charity by Sotheby’s.
The ReSet Collective is comprised of
five leading US jewelry designers – Jade
Trau, Jennie Kwon, Julez Bryant, Sara
Weinstock and Zoë Chicco – who visited
Botswana late last year to witness firsthand
the positive impact that diamonds
discovered by De Beers’ joint venture
partnership, Debswana, help create for
the people and wildlife of Botswana.
DiamonD WorlD | November-December 2020 | 31