Siouxland Magazine - Volume 3 Issue 2

Siouxland Magazine | Grow/30
LEAD WITH STRENGTH in Purpose – Grow Your Purpose
During These Times!
By Linda K. Krei (ActionCOACH ExcelEDGE)
During uncertain times, great leaders continue
to assess the environment, identify the emerging
trends, look for opportunities to embrace and
recognize threats to be managed.
Appropriately so, great leaders also focus to ensure
“safety” and “security”? When we let it, that focus often
takes us to a reflective space where we simply want and
need more. More of what? A recognition from within
often creates an emerging need or pent-up desire
for Purpose once again. Purpose for self, Purpose for
others, Purpose with and among employees, customers,
and communities. A need evolves to push through, to
grow through and move beyond the chaos and crisis,
becoming resilient as we live in the chaos and crisis.
Getting grounded or maybe getting re-grounded in
Purpose can become the compelling driver to become
more resilient, to recognize once again that we still do
and always will have a choice; a choice to engage and
re-engage today, and in the times ahead. Re-engaging
around a common Purpose propels us forward to
Goodness.
So, how does one Lead with Strength in Purpose these
days? What does it mean to lead with purpose during
this crisis? I have observed with many of our clients and
those with whom we should partner, that this is a time
when people are searching for and longing to be a part
of something bigger than themselves. As a leader, invest
in yourself and your team to create an environment to
be Purpose-focused and Purpose-driven as the path
to meaningful engagement or to re-engagement at a
deeper level. Your “A” Team players already know how
to do this. They want and need an environment these
days that encourages them to do so.
what would it mean to Live into our Purpose in three
ways:
• Doing what is expected of me and us as a collective
group.
• Inviting others to creatively partner around a shared
purpose.
• Going the extra mile, going above and way beyond
what is expected.
Create space today to simply ask and reflect upon what
it would take for me to Lead with Strength in a deepened
sense of Purpose. Purpose, and the desire for purpose,
will build momentum to outlast this pandemic and
become a sustainable force through any challenge or
opportunity. It naturally evolves into a “way of being”
and simply guides daily choices. We individually and
collectively become better; an even better version of
who we are today. BE x DO = HAVE.
Take Action Today.
Contact Coach Krei for your Complimentary
Strategy Session to get you started.
Think about the behaviors associated with finding
strength in Purpose. What does that look like and feel
like? It may be to declare Purpose before Profits and
doing what it takes to demonstrate proof of Purpose
before Profits; inviting others to demonstrate proactive
engagement with Purpose in spite of and because
of these challenging times. To literally find strength
in Purpose and issue a rally cry for others to join you
especially during times of fear and uncertainty. Help
them BE CERTAIN that a Purpose-driven path will create
the compassion, sensitivity and respect our customers
and communities want and need. Abundance WILL
follow. Abundance will be the measurable outcome.
So, what are you and your team doing beyond the
current “Now but temporary Unhealthy Normal” to
push beyond to a New Purpose-Driven Normal? Simply
start by identifying the key stakeholders for you and
for your organization, your team members, customers,
community members, and business partners. Then ask,
As an award winning, globally
recognized, Certified Executive
Business Coach and Facilitator,
Linda would love to help you take
your leadership to the next level.
Linda Krei, ActionCOACH Excel Edge
712.251.7189
E: lindakrei@actioncoach.com
https://lindakrei.actioncoach.com