Protein - SIG Combibloc

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When it comes to replenishing the body’s energy reserves, milk and fruit are true power
packs. Matthias Krusche from SIG Combibloc: “Natural power drinks made from ingredients
like these are a healthy alternative to caffeinated energy drinks, which alongside their
stimulating effects also deliver aplenty of calories”.
Swiss retail chain Migros also has a UHT milk that features an extra protein boost in its
range of products. In addition to an increased calcium content, the chain’s ‘Calcium Milk’ in
the combifitPremium 1,000 ml also has a whole lot more to offer as far as protein is
concerned: 100 ml of the milk contains 4.5 grams of protein − a conventional UHT milk
contains an average of 3.5 grams.
Matthias Krusche: “We see potential for beverage concepts that place a focus on the
product’s protein content. This trend will benefit on the one hand from product campaigns
and from the popularity of protein-based nutrition concepts for sportspeople, but on the
other hand it will also be favoured by the growing number of people who are watching their
weight, or who place value on a healthy, balanced diet in general”.
SIG Combibloc is one of the world’s leading system suppliers of carton packaging and filling
machines for beverages and food. In 2011 the company achieved a turnover of 1,450 million Euro
with around 4,870 employees in 40 countries. SIG Combibloc is part of the New Zealand based
Rank Group.
Picture captions:
Protein:
They are among the nutrients that are vital for the human organism and its functioning: proteins.
Proteins are an energy source, support muscle-building, give a natural feeling of satiety, and are
believed to be helpful in losing weight.
Photo: SIG Combibloc