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<strong>SIG</strong> <strong>Combibloc</strong> Page 2 of 6<br />
selling in carton packs from <strong>SIG</strong> <strong>Combibloc</strong>. Krusche: “In the future, consumer interest in<br />
proteins is set to increase even more, and therefore food manufacturers too will be taking a<br />
greater interest in these nutrients. The aspect of health is one of the big global trends in the<br />
food industry”.<br />
Fit again in a flash<br />
Immergut GmbH & Co. KG for example is filling the ‘Maxim Recovery Drink’ protein drinks<br />
in the carton pack combifitSmall 250 ml with combiSmart screw cap for the Scandinavian<br />
and Finnish markets. The ‘Recovery’ drinks ensure that after playing sport, for instance, the<br />
body’s energy stores are quickly replenished and physical performance is not impaired.<br />
Available in Vanilla, Chocolate and Strawberry flavours, the ‘Recovery’ beverages can be<br />
drunk straight out of the carton pack after a training session.<br />
In Switzerland, Bischofszell Nahrungsmittel AG is packaging the ‘Sponser Energy Pre &<br />
After Race’ protein drink for Sponser Sport Food Europe. The drink contains eight per<br />
cent protein and 50 grams of carbohydrate in liquid, easily digested form, making it the<br />
ideal nutrition form for effective competition preparation while also aiding rapid, super-<br />
efficient recovery after sport. The drinks can be consumed straight from the carton pack<br />
combifitSmall 330 ml. Arnold Graf, Key Account- and Product Group Manager at<br />
Bischofszell Nahrungsmittel AG: “It is essential for athletes to take in high-quality nutrition<br />
before and after competing. The combination of carbohydrates, hydrolysed protein<br />
peptides and minerals provides a high level of performance, fights fatigue and accelerates<br />
recovery after sporting activity”.<br />
Liquid breakfast<br />
In Australia and New Zealand, Sanitarium has launched ‘Up & Go’, a nutritious, liquid<br />
breakfast that packs an extra protein portion. The beverage is targeted especially at<br />
consumers who are frequently on the move and who therefore often do not have the time<br />
for a full breakfast. The ‘Up & Go’ breakfast drinks, available in four flavours, are offered in<br />
aseptic carton packs. According to Sanitarium, ‘Up & Go’ is particularly high in calcium,<br />
proteins, vitamins and minerals, as well as valuable dietary fibre. The beverages, available<br />
in Banana, Strawberry, Vanilla and Chocolate varieties, are therefore perfect for a healthy<br />
start to the day.<br />
Natural power drinks<br />
Specifically with a view to providing healthy nutrition for the whole family, in Thailand<br />
FrieslandCampina’s product range includes the ‘Foremost’ brand banana drink. The UHT<br />
drink combines the natural nutrients of milk and fruit, which give a fresh energy boost.
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