Protein - SIG Combibloc

Exceptionally popular: consumers are discovering the benefits of proteins
Protein – the new superstar among the nutrients
SIG Combibloc
Global Editorial
They are among the nutrients that are vital for the human organism and its functioning.
While they have to some extent been given scant attention from a nutrition science
viewpoint, they are shaping up to be real ‘superstars’: proteins. Proteins are moving centre
stage now as people realise they offer a host of beneficial properties for the human body.
Consumers are now placing greater value on these properties, and people are looking more
closely at the quantity and the quality of the proteins they eat. In light of this, food and
beverage manufacturers are bringing out new types of beverages that deliver an extra
protein boost.
Proteins are per se essential nutrients. Among other features, the protein molecules, made
up of amino acids, determine the shape and structure of each cell, and play a key role in
biochemical metabolic processes, in the transmission of nerve impulses and in the transport
of oxygen and fats. Proteins are an energy source, support muscle-building, give a natural
feeling of satiety, and are believed to be helpful in losing weight. For this reason, they are
an important nutritional component in, for instance, low-carb diets. In addition, proteins are
considered to be valuable for maintaining bone density and in helping to prevent the
premature onset of ageing processes.
Human beings rely in particular on some of the amino acids in proteins, because these
acids cannot be produced by the body itself, and therefore must be taken in with the food
we eat. Proteins are found in plant food (e.g. in pulses, vegetables and grains) and in
animal products (e.g. in meat, fish, eggs and dairy products). “Taking in healthy proteins
with a beverage has the advantage that not only the body is supplied with energy, but fluid
balance is regulated at the same time”, says Matthias Krusche, Global Market Segment
Manager at SIG Combibloc. An array of new drinks offering an added protein kick is now

SIG Combibloc Page 2 of 6
selling in carton packs from SIG Combibloc. Krusche: “In the future, consumer interest in
proteins is set to increase even more, and therefore food manufacturers too will be taking a
greater interest in these nutrients. The aspect of health is one of the big global trends in the
food industry”.
Fit again in a flash
Immergut GmbH & Co. KG for example is filling the ‘Maxim Recovery Drink’ protein drinks
in the carton pack combifitSmall 250 ml with combiSmart screw cap for the Scandinavian
and Finnish markets. The ‘Recovery’ drinks ensure that after playing sport, for instance, the
body’s energy stores are quickly replenished and physical performance is not impaired.
Available in Vanilla, Chocolate and Strawberry flavours, the ‘Recovery’ beverages can be
drunk straight out of the carton pack after a training session.
In Switzerland, Bischofszell Nahrungsmittel AG is packaging the ‘Sponser Energy Pre &
After Race’ protein drink for Sponser Sport Food Europe. The drink contains eight per
cent protein and 50 grams of carbohydrate in liquid, easily digested form, making it the
ideal nutrition form for effective competition preparation while also aiding rapid, super-
efficient recovery after sport. The drinks can be consumed straight from the carton pack
combifitSmall 330 ml. Arnold Graf, Key Account- and Product Group Manager at
Bischofszell Nahrungsmittel AG: “It is essential for athletes to take in high-quality nutrition
before and after competing. The combination of carbohydrates, hydrolysed protein
peptides and minerals provides a high level of performance, fights fatigue and accelerates
recovery after sporting activity”.
Liquid breakfast
In Australia and New Zealand, Sanitarium has launched ‘Up & Go’, a nutritious, liquid
breakfast that packs an extra protein portion. The beverage is targeted especially at
consumers who are frequently on the move and who therefore often do not have the time
for a full breakfast. The ‘Up & Go’ breakfast drinks, available in four flavours, are offered in
aseptic carton packs. According to Sanitarium, ‘Up & Go’ is particularly high in calcium,
proteins, vitamins and minerals, as well as valuable dietary fibre. The beverages, available
in Banana, Strawberry, Vanilla and Chocolate varieties, are therefore perfect for a healthy
start to the day.
Natural power drinks
Specifically with a view to providing healthy nutrition for the whole family, in Thailand
FrieslandCampina’s product range includes the ‘Foremost’ brand banana drink. The UHT
drink combines the natural nutrients of milk and fruit, which give a fresh energy boost.

SIG Combibloc Page 3 of 6
When it comes to replenishing the body’s energy reserves, milk and fruit are true power
packs. Matthias Krusche from SIG Combibloc: “Natural power drinks made from ingredients
like these are a healthy alternative to caffeinated energy drinks, which alongside their
stimulating effects also deliver aplenty of calories”.
Swiss retail chain Migros also has a UHT milk that features an extra protein boost in its
range of products. In addition to an increased calcium content, the chain’s ‘Calcium Milk’ in
the combifitPremium 1,000 ml also has a whole lot more to offer as far as protein is
concerned: 100 ml of the milk contains 4.5 grams of protein − a conventional UHT milk
contains an average of 3.5 grams.
Matthias Krusche: “We see potential for beverage concepts that place a focus on the
product’s protein content. This trend will benefit on the one hand from product campaigns
and from the popularity of protein-based nutrition concepts for sportspeople, but on the
other hand it will also be favoured by the growing number of people who are watching their
weight, or who place value on a healthy, balanced diet in general”.
SIG Combibloc is one of the world’s leading system suppliers of carton packaging and filling
machines for beverages and food. In 2011 the company achieved a turnover of 1,450 million Euro
with around 4,870 employees in 40 countries. SIG Combibloc is part of the New Zealand based
Rank Group.
Picture captions:
Protein:
They are among the nutrients that are vital for the human organism and its functioning: proteins.
Proteins are an energy source, support muscle-building, give a natural feeling of satiety, and are
believed to be helpful in losing weight.
Photo: SIG Combibloc

Maxim:
SIG Combibloc Page 4 of 6
Immergut GmbH & Co. KG is filling the protein drink ‘Maxim Recovery Drink’ in the carton pack
combifitSmall 250 ml with combiSmart screw cap for the Scandinavian and Finnish markets. The
‘Recovery’ drinks ensure that after playing sport, for instance, the body’s energy stores are quickly
replenished and physical performance is not impaired.
Sponser:
Photo: SIG Combibloc
In Switzerland, Bischofszell Nahrungsmittel AG is packaging the ‘Sponser Energy Pre & After Race’
protein drink for Sponser Sport Food Europe. The drink contains eight per cent protein and 50 grams of
carbohydrate in liquid, easily digested form, making it the ideal nutrition form for effective competition
preparation while also aiding rapid, super-efficient recovery after sport. The drinks can be consumed
straight from the carton pack combifitSmall 330 ml.
Photo: SIG Combibloc

Sanitarium:
SIG Combibloc Page 5 of 6
In Australia and New Zealand, Sanitarium has launched ‘Up & Go’, a nutritious, liquid breakfast that
packs an extra protein portion. The drink is targeted especially at consumers who are frequently on the
move and who therefore often do not have the time for a full breakfast.
Foremost:
Photo: SIG Combibloc
Specifically with a view to providing healthy nutrition for the whole family, in Thailand
FrieslandCampina’s product range includes the ‘Foremost’ brand banana drink. The UHT drink with an
extra protein portion combines the natural nutrients of milk and fruit, which give a fresh energy boost.
Photo: SIG Combibloc

ELSA:
SIG Combibloc Page 6 of 6
Swiss retail chain Migros has a UHT milk drink that features an extra protein portion in its range of
products. In addition to an increased calcium content, the chain’s ‘Calcium Milk’ in the carton pack
combifitPremium 1,000 ml also has a whole lot more to offer as far as protein is concerned: 100 ml of
the milk contains 4.5 grams of protein − a conventional UHT milk contains an average of 3.5 grams.
Photo: SIG Combibloc
Matthias Krusche:
Matthias Krusche, Global Market Segment Manager at SIG Combibloc.
Photo: SIG Combibloc
Your contact:
Heike Thevis – Press Officer
SIG International Services GmbH
Rurstrasse 58, D-52441 Linnich, Germany
Tel.: +49 2462 79 2608
Fax: +49 2462 79 17 2608
E-Mail: heike.thevis@sig.biz