2013 CIOPORA Chronicle
CIOPORA annual magazine on Intellectual Property protection for plant innovations 2013. Produced in cooperation with FloraCulture International. Read in the 2013 issue: - PBR topsy-turvy. How UPOV and its members turn the system upside down - Breeding industry ‘manifesto’ reflects strong visions and daily practice - Marketability of innovation – the power of ideas in horticulture - Contemporary marketing solutions for horticultural businesses - Hydrangeas in a PVR squeeze - Clearly or just about distinguishable? and more...
CIOPORA annual magazine on Intellectual Property protection for plant innovations 2013. Produced in cooperation with FloraCulture International.
Read in the 2013 issue:
- PBR topsy-turvy. How UPOV and its members turn the system upside down
- Breeding industry ‘manifesto’ reflects strong visions and daily practice
- Marketability of innovation – the power of ideas in horticulture
- Contemporary marketing solutions for horticultural businesses
- Hydrangeas in a PVR squeeze
- Clearly or just about distinguishable?
and more...
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CPVO<br />
What is the secret<br />
of the success<br />
of the CPVO and<br />
what is its role in<br />
the horticultural<br />
business?<br />
A CPVO success story<br />
One, affordable,<br />
application for a<br />
large marketplace<br />
Although many factors have<br />
contributed to the success of the EU<br />
system, I think the main factor is<br />
simple. A multinational system for<br />
granting an EU wide intellectual<br />
property rights through one appliby<br />
Martin Ekvad<br />
I<br />
felt honoured when <strong>CIOPORA</strong><br />
asked me to provide an overview<br />
on the CPVO success story,<br />
as this indicates that <strong>CIOPORA</strong><br />
believes in the EU plant variety<br />
system.<br />
Steady growth<br />
The number of applications has<br />
been growing steadily from 1996<br />
until 2007. Since 2007, the number<br />
of applications has been stable at<br />
a little less than 3,000 per year. A<br />
total number of 45,500 applications<br />
were received from 1996 until 31<br />
December 2012. 34,000 titles were<br />
granted and more than 20,300<br />
titles are still in force. The number<br />
of protected titles increases each<br />
year. The majority of applications<br />
received come from the ornamental<br />
sector (in 2012; 49% ornamental,<br />
27% agricultural, 16 % vegetable,<br />
8 % fruit). These statistics are indicators<br />
that the system is a success.<br />
cation is efficient for breeders. The<br />
EU plant variety protection system<br />
takes the idea of efficiency further<br />
in the sense that a single title is<br />
granted throughout the territory of<br />
the EU.<br />
You have to be brave to proclaim in<br />
the <strong>CIOPORA</strong> <strong>Chronicle</strong> that the<br />
EU system is cheap. I nevertheless<br />
dare to declare that, all in all, the<br />
price for an EU title is generally<br />
reasonable and this has contributed<br />
to the success. The alternative of an<br />
EU system would be to protect and<br />
pay fees in a number of Member<br />
States which would certainly not be<br />
cheaper. The application fees were<br />
reduced from € 900 to € 650 as from<br />
January this year. In addition, the<br />
Administrative Council has decided<br />
to propose a decrease of the annual<br />
fees from € 300 to € 250 as from<br />
January 2014 to the Commission. In<br />
general, the fees for technical examinations<br />
are reasonable although in<br />
the fruit sector, a sector with many<br />
<strong>CIOPORA</strong> members, the fees tend<br />
to be high compared to other species.<br />
An R&D project, co-financed<br />
by the CPVO, is in place to review<br />
whether costs can be limited for fruit<br />
species. The CPVO is determined to<br />
keep costs affordable and I have no<br />
doubt that <strong>CIOPORA</strong> would remind<br />
us if this aim is not achieved.<br />
A centre for<br />
harmonisation<br />
Apart from the mere business of<br />
handling applications, the CPVO<br />
has become a centre for member<br />
states and breeders to exchange<br />
views and develop ideas and common<br />
procedures and practices.<br />
Examples are harmonising the<br />
technical work of examination<br />
offices and the joint work on<br />
new IT tools such as the Variety<br />
Finder data base and an electronic<br />
application system. In addition,<br />
the CPVO Quality Audit Service<br />
has been created in order to set a<br />
minimum quality for Examination<br />
Offices to comply with in<br />
order to be entrusted as competent<br />
authorities to carry out DUS tests<br />
on behalf of the CPVO.<br />
A key element in a well-functioning<br />
system is input from the users and<br />
the breeders’ organisations such<br />
as <strong>CIOPORA</strong>. <strong>CIOPORA</strong>, ESA<br />
and Plantum are observers in the<br />
meetings of the Administrative<br />
Council of the CPVO where they<br />
provide input on all matters of<br />
policy including technical, legal<br />
and financial matters. Breeders are<br />
involved in the CPVO’s daily work<br />
by actively participating in meetings<br />
and providing comments on<br />
documents.<br />
42 www.FloraCultureInternational.com | <strong>CIOPORA</strong> <strong>Chronicle</strong> April <strong>2013</strong>