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2013 CIOPORA Chronicle

CIOPORA annual magazine on Intellectual Property protection for plant innovations 2013. Produced in cooperation with FloraCulture International. Read in the 2013 issue: - PBR topsy-turvy. How UPOV and its members turn the system upside down - Breeding industry ‘manifesto’ reflects strong visions and daily practice - Marketability of innovation – the power of ideas in horticulture - Contemporary marketing solutions for horticultural businesses - Hydrangeas in a PVR squeeze - Clearly or just about distinguishable? and more...

CIOPORA annual magazine on Intellectual Property protection for plant innovations 2013. Produced in cooperation with FloraCulture International.

Read in the 2013 issue:
- PBR topsy-turvy. How UPOV and its members turn the system upside down
- Breeding industry ‘manifesto’ reflects strong visions and daily practice
- Marketability of innovation – the power of ideas in horticulture
- Contemporary marketing solutions for horticultural businesses
- Hydrangeas in a PVR squeeze
- Clearly or just about distinguishable?
and more...

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CPVO<br />

What is the secret<br />

of the success<br />

of the CPVO and<br />

what is its role in<br />

the horticultural<br />

business?<br />

A CPVO success story<br />

One, affordable,<br />

application for a<br />

large marketplace<br />

Although many factors have<br />

contributed to the success of the EU<br />

system, I think the main factor is<br />

simple. A multinational system for<br />

granting an EU wide intellectual<br />

property rights through one appliby<br />

Martin Ekvad<br />

I<br />

felt honoured when <strong>CIOPORA</strong><br />

asked me to provide an overview<br />

on the CPVO success story,<br />

as this indicates that <strong>CIOPORA</strong><br />

believes in the EU plant variety<br />

system.<br />

Steady growth<br />

The number of applications has<br />

been growing steadily from 1996<br />

until 2007. Since 2007, the number<br />

of applications has been stable at<br />

a little less than 3,000 per year. A<br />

total number of 45,500 applications<br />

were received from 1996 until 31<br />

December 2012. 34,000 titles were<br />

granted and more than 20,300<br />

titles are still in force. The number<br />

of protected titles increases each<br />

year. The majority of applications<br />

received come from the ornamental<br />

sector (in 2012; 49% ornamental,<br />

27% agricultural, 16 % vegetable,<br />

8 % fruit). These statistics are indicators<br />

that the system is a success.<br />

cation is efficient for breeders. The<br />

EU plant variety protection system<br />

takes the idea of efficiency further<br />

in the sense that a single title is<br />

granted throughout the territory of<br />

the EU.<br />

You have to be brave to proclaim in<br />

the <strong>CIOPORA</strong> <strong>Chronicle</strong> that the<br />

EU system is cheap. I nevertheless<br />

dare to declare that, all in all, the<br />

price for an EU title is generally<br />

reasonable and this has contributed<br />

to the success. The alternative of an<br />

EU system would be to protect and<br />

pay fees in a number of Member<br />

States which would certainly not be<br />

cheaper. The application fees were<br />

reduced from € 900 to € 650 as from<br />

January this year. In addition, the<br />

Administrative Council has decided<br />

to propose a decrease of the annual<br />

fees from € 300 to € 250 as from<br />

January 2014 to the Commission. In<br />

general, the fees for technical examinations<br />

are reasonable although in<br />

the fruit sector, a sector with many<br />

<strong>CIOPORA</strong> members, the fees tend<br />

to be high compared to other species.<br />

An R&D project, co-financed<br />

by the CPVO, is in place to review<br />

whether costs can be limited for fruit<br />

species. The CPVO is determined to<br />

keep costs affordable and I have no<br />

doubt that <strong>CIOPORA</strong> would remind<br />

us if this aim is not achieved.<br />

A centre for<br />

harmonisation<br />

Apart from the mere business of<br />

handling applications, the CPVO<br />

has become a centre for member<br />

states and breeders to exchange<br />

views and develop ideas and common<br />

procedures and practices.<br />

Examples are harmonising the<br />

technical work of examination<br />

offices and the joint work on<br />

new IT tools such as the Variety<br />

Finder data base and an electronic<br />

application system. In addition,<br />

the CPVO Quality Audit Service<br />

has been created in order to set a<br />

minimum quality for Examination<br />

Offices to comply with in<br />

order to be entrusted as competent<br />

authorities to carry out DUS tests<br />

on behalf of the CPVO.<br />

A key element in a well-functioning<br />

system is input from the users and<br />

the breeders’ organisations such<br />

as <strong>CIOPORA</strong>. <strong>CIOPORA</strong>, ESA<br />

and Plantum are observers in the<br />

meetings of the Administrative<br />

Council of the CPVO where they<br />

provide input on all matters of<br />

policy including technical, legal<br />

and financial matters. Breeders are<br />

involved in the CPVO’s daily work<br />

by actively participating in meetings<br />

and providing comments on<br />

documents.<br />

42 www.FloraCultureInternational.com | <strong>CIOPORA</strong> <strong>Chronicle</strong> April <strong>2013</strong>

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