2013 CIOPORA Chronicle
CIOPORA annual magazine on Intellectual Property protection for plant innovations 2013. Produced in cooperation with FloraCulture International. Read in the 2013 issue: - PBR topsy-turvy. How UPOV and its members turn the system upside down - Breeding industry ‘manifesto’ reflects strong visions and daily practice - Marketability of innovation – the power of ideas in horticulture - Contemporary marketing solutions for horticultural businesses - Hydrangeas in a PVR squeeze - Clearly or just about distinguishable? and more...
CIOPORA annual magazine on Intellectual Property protection for plant innovations 2013. Produced in cooperation with FloraCulture International.
Read in the 2013 issue:
- PBR topsy-turvy. How UPOV and its members turn the system upside down
- Breeding industry ‘manifesto’ reflects strong visions and daily practice
- Marketability of innovation – the power of ideas in horticulture
- Contemporary marketing solutions for horticultural businesses
- Hydrangeas in a PVR squeeze
- Clearly or just about distinguishable?
and more...
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
Company profile<br />
Biancheri<br />
Creations ® is an<br />
Italian breeding<br />
company,<br />
specialised in the<br />
breeding,<br />
production, and<br />
marketing of<br />
Ranunculus and<br />
Anemone.<br />
Biancheri Creations ® combines<br />
centuries-old traditions with<br />
revolutionary research<br />
The company’s research has<br />
allowed the increase and<br />
improvement of the range<br />
of varieties currently traded on the<br />
market. The constant modernising<br />
of the production structures and<br />
the meticulous sanitary control<br />
have produced flower varieties of<br />
the highest quality, ready to be<br />
marketed all over the world.<br />
Family business<br />
The Biancheri family developed<br />
their business in Italy during the<br />
late 1800s back in the days when<br />
the western area of the Ligurian<br />
coast (Ponente Ligure), around<br />
the town of Sanremo, came to be<br />
known as the “Riviera of Flowers”.<br />
Antonio Biancheri, who at the time<br />
used to export rose petals across<br />
the Alps for the production of perfumes,<br />
started importing Anemone<br />
bulbs from France and selling them<br />
on the Ligurian market.<br />
In 1982, as the Ranunculus, a species<br />
similar to Anemones in terms<br />
of growing cycle and method of<br />
cultivation, affirmed its position<br />
on the market, Alberto Biancheri<br />
decided to set up Biancheri Creations®.<br />
This is a company that combines<br />
experience-based traditions<br />
with revolutionary research.<br />
International<br />
appreciation<br />
Among Biancheri Creations®<br />
most sold varieties worldwide are<br />
Ranunculus cut flower lines<br />
(Elegance®, Success®). They are<br />
mostly present on the Italian,<br />
French, Dutch, Israeli, Greek and<br />
South American markets. However,<br />
in the USA, Japan and Northern<br />
Europe also potted Ranunculus are<br />
also in high demand.<br />
Last year, 60% of Biancheri Creations®<br />
productions were marketed<br />
outside of Italy, and the international<br />
appreciation for Ranunculus<br />
is definitely increasing every year.<br />
Breeding and research<br />
Breeding and research are of course<br />
the key for the success of Biancheri<br />
Creations® varieties.<br />
In order to meet the high standards<br />
set by the global market, a research<br />
team constantly works on the improvement<br />
of the existing varieties<br />
and the creation of new ones.<br />
This is how the company’s experimental<br />
policy was born. It required<br />
important investments and allowed<br />
to launch the production of vitro<br />
lines. Ultimately, the company set<br />
up the nuclear stock greenhouse to<br />
control and maintain the health of<br />
the cloned varieties, in addition to<br />
the permanent research and development<br />
laboratory that performs on<br />
the required virologic controls and<br />
in vitro breeding.<br />
In order to efficiently show<br />
the uniqueness of its products,<br />
Biancheri Creations® has created a<br />
showcase greenhouse. It is a fullyfledged<br />
flower atelier, allowing<br />
visitors to observe all the varieties<br />
throughout their production cycle.<br />
The atelier greenhouses are located<br />
on the premises of Biancheri Creations®<br />
in Camporosso and are open<br />
to the public, upon prior reservation,<br />
from November to April.<br />
Pon-Pon ® collection<br />
In these greenhouses, Biancheri<br />
Creations® now also presents its new<br />
Pon-Pon® collection.<br />
The Pon-Pon® range of Ranunculus<br />
comes from long and professional<br />
research, its target being the selection<br />
of a new flower that can be<br />
offered to the final consumers in its<br />
best shape and at the same time has<br />
an outstanding vase life.<br />
Through an accurate work of<br />
genetic improvement, Biancheri<br />
Creations® is now happy to offer<br />
a new flower with elegant roundshaped<br />
blooms (the “pon pon”<br />
shape), an exciting and innovative<br />
look that combines the sophisticated<br />
elegance of a multicoloured petal<br />
(which always includes a green part,<br />
combined with all other colours in<br />
different varieties) with the strength<br />
of a green leaf, and a strong stem.<br />
The Pon-Pon®, propagated exclusively<br />
in vitro, maintains the<br />
well-known essential qualities of the<br />
Success® varieties (the distinctness,<br />
uniformity and stability obtained<br />
through in vitro propagation, which<br />
represent and outstanding improvement<br />
compared to the seed lines) of<br />
which it is a creative evolution. For<br />
its unique aesthetics, The Pon-Pon®<br />
ranunculus is already a great success<br />
in the main European markets and<br />
is constantly sold-out.<br />
As a sign of gratitude to Mother<br />
Nature for this unbelievable gift,<br />
Biancheri Creations® has decided to<br />
dedicate this line of varieties to the<br />
children of the Istituto Pediatrico<br />
Giannina Gaslini in Genoa, which<br />
will receive a share of the income.<br />
The Pon-Pon® ranunculus is for sure<br />
a good example of ground-breaking<br />
innovation that shows how many<br />
years of high level professional<br />
breeding can lead to results that<br />
represent a definite progress in the<br />
ornamental value of a new flower<br />
line, with new traits and features<br />
that stand out against the rest of the<br />
available products.<br />
Biancheri Creations® believe that<br />
these kind of innovations deserve<br />
specific, stronger protection in order<br />
to allow the breeder to recover the<br />
costs of such a breeding effort and<br />
possibly be motivated to venture<br />
further. |||<br />
<strong>CIOPORA</strong> <strong>Chronicle</strong> April <strong>2013</strong> | www.FloraCultureInternational.com 15