2013 CIOPORA Chronicle

Company profile
Biancheri
Creations ® is an
Italian breeding
company,
specialised in the
breeding,
production, and
marketing of
Ranunculus and
Anemone.
Biancheri Creations ® combines
centuries-old traditions with
revolutionary research
The company’s research has
allowed the increase and
improvement of the range
of varieties currently traded on the
market. The constant modernising
of the production structures and
the meticulous sanitary control
have produced flower varieties of
the highest quality, ready to be
marketed all over the world.
Family business
The Biancheri family developed
their business in Italy during the
late 1800s back in the days when
the western area of the Ligurian
coast (Ponente Ligure), around
the town of Sanremo, came to be
known as the “Riviera of Flowers”.
Antonio Biancheri, who at the time
used to export rose petals across
the Alps for the production of perfumes,
started importing Anemone
bulbs from France and selling them
on the Ligurian market.
In 1982, as the Ranunculus, a species
similar to Anemones in terms
of growing cycle and method of
cultivation, affirmed its position
on the market, Alberto Biancheri
decided to set up Biancheri Creations®.
This is a company that combines
experience-based traditions
with revolutionary research.
International
appreciation
Among Biancheri Creations®
most sold varieties worldwide are
Ranunculus cut flower lines
(Elegance®, Success®). They are
mostly present on the Italian,
French, Dutch, Israeli, Greek and
South American markets. However,
in the USA, Japan and Northern
Europe also potted Ranunculus are
also in high demand.
Last year, 60% of Biancheri Creations®
productions were marketed
outside of Italy, and the international
appreciation for Ranunculus
is definitely increasing every year.
Breeding and research
Breeding and research are of course
the key for the success of Biancheri
Creations® varieties.
In order to meet the high standards
set by the global market, a research
team constantly works on the improvement
of the existing varieties
and the creation of new ones.
This is how the company’s experimental
policy was born. It required
important investments and allowed
to launch the production of vitro
lines. Ultimately, the company set
up the nuclear stock greenhouse to
control and maintain the health of
the cloned varieties, in addition to
the permanent research and development
laboratory that performs on
the required virologic controls and
in vitro breeding.
In order to efficiently show
the uniqueness of its products,
Biancheri Creations® has created a
showcase greenhouse. It is a fullyfledged
flower atelier, allowing
visitors to observe all the varieties
throughout their production cycle.
The atelier greenhouses are located
on the premises of Biancheri Creations®
in Camporosso and are open
to the public, upon prior reservation,
from November to April.
Pon-Pon ® collection
In these greenhouses, Biancheri
Creations® now also presents its new
Pon-Pon® collection.
The Pon-Pon® range of Ranunculus
comes from long and professional
research, its target being the selection
of a new flower that can be
offered to the final consumers in its
best shape and at the same time has
an outstanding vase life.
Through an accurate work of
genetic improvement, Biancheri
Creations® is now happy to offer
a new flower with elegant roundshaped
blooms (the “pon pon”
shape), an exciting and innovative
look that combines the sophisticated
elegance of a multicoloured petal
(which always includes a green part,
combined with all other colours in
different varieties) with the strength
of a green leaf, and a strong stem.
The Pon-Pon®, propagated exclusively
in vitro, maintains the
well-known essential qualities of the
Success® varieties (the distinctness,
uniformity and stability obtained
through in vitro propagation, which
represent and outstanding improvement
compared to the seed lines) of
which it is a creative evolution. For
its unique aesthetics, The Pon-Pon®
ranunculus is already a great success
in the main European markets and
is constantly sold-out.
As a sign of gratitude to Mother
Nature for this unbelievable gift,
Biancheri Creations® has decided to
dedicate this line of varieties to the
children of the Istituto Pediatrico
Giannina Gaslini in Genoa, which
will receive a share of the income.
The Pon-Pon® ranunculus is for sure
a good example of ground-breaking
innovation that shows how many
years of high level professional
breeding can lead to results that
represent a definite progress in the
ornamental value of a new flower
line, with new traits and features
that stand out against the rest of the
available products.
Biancheri Creations® believe that
these kind of innovations deserve
specific, stronger protection in order
to allow the breeder to recover the
costs of such a breeding effort and
possibly be motivated to venture
further. |||
CIOPORA Chronicle April 2013 | www.FloraCultureInternational.com 15