2013 CIOPORA Chronicle

Company profile
The Selecta
breeding team once
again managed
to develop a
ground-breaking
innovation: they
created a genetic
mixture from the
original Calceolaria
species and a wild
form and thus gave
birth to their new
Calceolaria line
Calynopsis ® .
Orchid lookalike marks
the start of the spring
The new exciting Calynopsis®
beauty for balconies and
gardens has almost nothing
in common with its ancestor, the
slipperwort. Its long stems and
globular flowers remind us of an
orchid and this was the inspiration
for naming the newly developed
plant Calynopsis®.
From February until late summer,
the Calynopsis® varieties continue
to produce masses of colourful and
spectacular flowers and join other
market dominating crops like Viola
and Primula.
Upmarket product
Being easy to cultivate and flowering
continuously, the new varieties
are perfect for producers and consumers
alike. Despite of its delicate
look, Calynopsis® are extremely
weather-resistant and can even survive
sub-zero temperatures. Therefore
it is not surprising that retailers
and garden centres are keen on this
breakthrough novelty. By selling
Calynopsis® they can set themselves
apart from their competitors and
offer their client a product with
a completely new style. Whether
being produced in small pots for
mixed containers or in big pots to
be sold as solitary plants, Calynopsis®
takes a position as an upmarket
product – a new garden orchid!
Among the vegetatively propagated
ornamentals there is no other
product on the market that can be
compared to Calynopsis®.
TASPO Award
No wonder that the media, as well
as experts of the green sector have
been showing their appreciation
of this innovation. Consequently,
Calynopsis® was awarded the
coveted TASPO Award for the
Best Breeding Novelty of the Year
in Berlin in November 2012. In
Germany, the TASPO Awards are
the so-called “Oscars” of the green
sector and are awarded every year
in more than 20 different categories
by the professional horticultural
magazine TASPO.
After having received the prize in
2010 for breeding the first double
flowering Osteospermum on the
market, Selecta managed to take
home the award in this category
for the second time already. This is
definitely a reason for Selecta to be
proud!
Protection
Calynopsis® will be showcased in a
high-quality consumer magazine
this spring and has also been
Calynopsis ® is an ideal patio plant.
chosen by a big European retailer
chain as a core product for the
spring season 2013. The product
can rightly be called a real breeding
breakthrough. There is no doubt
that Selecta Klemm is doing
everything in its power to protect
its Intellectual Property Rights on
this ground-breaking innovation
and the varieties belonging to the
Calynopsis® line will of course be
protected by Plant Breeders’ Rights.
In addition to this, the name
Calynopsis® had also been registered
as a Community Trade Mark. |||
CIOPORA Chronicle April 2013 | www.FloraCultureInternational.com 11