Chasing The Dream! Magazine - Issue 2

MAGAZINE
ISSUE 2
How to make 2021 the
best year of your business?
Join the Chasers Getting Results ®
Program. Early enrolments open now
Meet Chris Beks, Entrepreneur
Talking on getting a good ROI on
investing in his new 12-month program
for business owners who want to level
up and grow fast
WHERE ARE YOU
ON THE JOURNEY
OF LIFE?
ceebeks.com
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CONTENTS
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6 NEVER
A KIND GESTURE FROM A
STRANGER TO MY FATHER WILL
BE LOST ON ME!
39
CHASING
THE DREAM! BOOK
11
I WAS BORN IN
MOOROOPNA
40 GETTING
SOME OF OUR AFFILIATE
PARTNERS IN THE CHASERS
RESULTS PROGRAM ®
18
FOR
WHAT IS THE DREAM
YOUR FAMILY
KEY PERFORMANCE
44
INDICATORS
IS YOUR BUSINESS A
23
NIGHTMARE
WHY HEADLINES ARE
53
IMPORTANT
25
RESULTS
THE CHASERS GETTING
(‘CGR © ’)
54
JUST
FOR LAUGHS
28
TO
EVERYTHING YOU NEED
GROW
56
–
KELLIE & ALISTAIR COZENS
AKC KITCHENS
38
YOU
WHAT HAPPENS WHEN
BOOK A CALL
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WELCOME
MESSAGE
From Chris
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H
ello, and welcome to the 2nd Edition of the
‘Chasing the Dream! Magazine’ our new
quarterly publication in celebration of our
30th Anniversary in which we promote ideas, share what
we’re up to, highlight and focus on successful ‘Chasers’
who have been part of our journey together.
Since our last edition, I have been in the recording studio of
FitzMedia Productions to launch my first book - ‘Chasing
the Dream! - How to Grow a Business in These Amazing
Times’ with the incredible Paul Dunn hosting the event as
MC all the way from Singapore.
We have been building this program
during lockdown and want to help as
many businesses as possible build a
business that provides their owners with
the lifestyle of their dreams that they are
chasing for their family.
My team and I look forward to helping
you on your financial journey of life and
reach the dreams that you are chasing.
We’d love to talk with you and you can
reach us on our contacts right below.
Please enjoy our magazine...
… to chasing our dreams, together!
I have also attended a four-day online conference to keep
up-to-date with new business tech, get some much needed
motivation for the soul during lockdown, hear from amazing
global experts and to catch up with my tribe who hold me
accountable for pushing our business forward.
To further celebrate our milestone year in 2020 and to
help business owners quickly recover and build successful
businesses after the covid experience, we are very excited
to announce and invite you to join our new 12-month
business development program - Chasers Getting Results
(CGR®) that will be launched in 2021! - Find out more in
this magazine or chat to me.
Book A Free Call
calendly.com/ceebeks-chris/chasersgetting-results-program
Office - 25 Banyan Street,
Warrnambool, 3280
Ph: (03) 5561 2643
chris@ceebeks.com
ceebeks.com
ceebeks
ceebeks
@chasingthedream
ceebeks
ceebeks-business-solutions
chrisbeksaccountant
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A KIND
GESTURE
From A Stranger To My Father
Will Never Be Lost On Me!
5 just
They were under strict instruction from their father to check out this country, if possible,
find work and a base from which to come and go. If they thought that the country was
suitable they were to send word for the rest of the family of 5 siblings and their parents to
join them.
years after the ravages of World War 2 and the devastation left behind by Nazi
Germany on their homeland, 3 young Dutch men boarded a KLM flight with
carry-on luggage and a one-way airfare to Australia, a trip that took 5 days.
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The third youngest was my father, who had neither
travelled more than 25 kilometres from home nor
spoken any English!
As most of their fellow passengers were heading
to the migrant camp in Bathurst that’s where they
decided to go too, as they had no plan of action
and at least would get a bed for the night.
Conditions there were very
challenging – wooden benches
and thin blankets were the bedding
and as there was a surplus labour
pool, limited employment prospects
forced them to pool together the
last of their money to buy three train
tickets to Melbourne to locate a
contact given to them by a soldier
who served under my Uncle in the
Dutch army - a Father Maas, a Dutch
priest who ran a hostel in Kew.
They had enough change to scrape together the
tram fare from the Spencer Street station and then
rely on their survival instincts to find somewhere to
stay and scrounge a meal.
Father Maas looked on their letter of introduction
favourably and provided them with a room and meal
in return for washing the dishes and other odd jobs.
This act of
kindness has
inspired me to
create a business
that can change
the world by
helping improve
the life of one
person at a time.
My Dad (and his family as a consequence)
was given hope and the very basics of
human needs at a critical time in his life
that opened up an opportunity for them to
live in ‘the lucky country’ and created an
everlasting impact on him - and me! I grew
up in a one-income household of seven kids.
My late father earned about $17,000 from
his retail assistant’s job and my late mother
was a homemaker who operated on a shoestring
budget and could make the finances
stretch beyond imagination.
I saw first-hand how hard they worked and
struggled to make ends meet and to provide
us with a great family life, education and
opportunities that they never had.
This kind gesture from a stranger who understood
their plight and saw the desperation on their faces
reminded me of the Christian parables of the Good
Samaritan and Jesus feeding the masses with just
five loaves of bread and two fish.
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‘Uncle Jack Beks, Uncle Adrian Beks and Henry
Beks (my Dad) in Holland boarding a KLM flight on
a one way ticket to Australia in pursuit of a dream’
Photo credit unknown
Having a regular meal
was something we
never took for granted
and we always had
empty plates after meal
times – nothing was
left nor was wasted.
If we didn’t eat what was served one of my
siblings would be happy to oblige and there
would be nothing until the morning at breakfast
time. Even when we had our friends come over,
relatives visit or neighbour’s drop in, I don’t know
how but my mother would always be able to
create something amazing to share with them.
At school I witnessed a documentary about the
famine in Africa and how many people, especially
the kids, were dying from malnutrition and
hunger. The sight of starving Biafrans - wideeyed,
frail living skeletons with extended bulging
stomachs - was forever burnt into my mind.
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In 1990, when I first started our
business, we joined World Vision
Australia as a child sponsor with
the sole purpose of helping a
child receive proper food and
nutrition - and have been active
ever since - 2020 marks our 30th
anniversary as a World Vision
member.
Zero hunger (one of the UN’s Sustainable Development
Goals) is an achievable goal for our modern world. We
produce so much food that a good proportion of it is
wasted and dumped.
I was inspired to play a part to ensure that excess food
can be repurposed and distributed to those in need in
our local community with Warrnambool and District
Food (‘Food Share’).
In 2015, a call for volunteers to help create
manpower and the ‘workforce’ to operate was
made. After discussions with our Team we
decided we wanted to play a role and decided
to allocate 2 hours per week on a Wednesday
morning between 8:30am to 10:30am to
help out.
In 2017, 143,000kgs or the equivalent of
$1,000,000 (Food Bank place a cost of $7.00
per kg on re-purposed food) in food was
provided to those less fortunate in just our
local community alone.
Our small Team of five (dubbed ‘the
fantastic five’ by Food Share CEO, Dedy
Friebe) are still passionate about the small
role and impact we make and look forward
to our turn on the roster - we are in our 5th
year as corporate volunteers.
This sustainable development goal is of high
importance to me because of my parent’s
early struggles to provide a regular meal for
us and my early school education about the
crucial work of World Vision in Biafra to help
solve that crisis.
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CHRIS BEKS
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I Was Born In
MOOROOPNA
I
n the Goulburn Valley in north-central Victoria in
1961. My dad was a new immigrant from Holland
who only learnt to speak English upon arrival in
our great country in 1953, and my mum was a thirdgeneration
Irish girl from Southern Cross near Koroit in
the Western District of Western Victoria.
I grew up in a household full of love,
chaos and music that goes with a
Catholic family with seven kids!
I am the third eldest having two older sisters, three
younger brothers and a young sister. We lived in a small,
cramped three-bedroom house with a lean-to tacked on
for me and my next eldest brother’s bedroom - but boy the
memories we had at 61 McKean Street will stay with me
forever!
Our neighbours must have been driven
mad by the constant pounding of the
basketball on the concrete and the
sounds of the missed shots hitting the
iron cladded garage.
He scraped together material from
goodness knows where to create and
sew our uniforms and we looked the
part! He drove us and our teammates
all over the State to tournaments and
games and it was simply brilliant!
Two of my younger brothers, including
myself, represented Country Victoria
on several occasions at the National
Basketball Championships all from a
game our Dad taught us!
Dad supported us all on his meagre wage of $17,000,
which my Mum stretched in inconceivable ways, to give
us regular meals, an education and recreation/sports
activities. We quickly learnt to appreciate meal times
because if you didn’t like or eat what was dished up,
someone else would obligingly eat it and you then had
to wait until the next mealtime for something to eat - you
only did this once, I can assure you!
To keep us from killing each other, Dad saw an
opportunity for my brothers and I to pursue basketball
as a sport and in true form, he borrowed a rule book, set
up a makeshift backboard and ring on the garage and
proceeded to teach us the fundamentals.
At secondary school, the Marist
Brothers St Colman’s College in
Shepparton, I was quite studious and
found that good results were able to
be achieved by constant application.
This was an all boys school that was
adjacent to an all-girls school across
the road called Sacred Heart College
sun by the Sisters of Mercy. The
classes from Year 10 to Year 12 were
co-ed. It was in 1977, in year 10, that
I was introduced to accounting by
Sr Margaret and found that I had an
immediate flair for it.
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Accounting was my best subject in
the latter part of my secondary school
years and English was my worst and
this was only compounded by my Year
11 teacher who said that I would fail
HSC English. Now, I’m not sure what
happened but my HSC results show
that my top score was a distinction in
English and a score of 50% - yes 50%
for Accounting! Go figure!
Nonetheless, with Sr Marg’s voice still
in the back of my mind, I completed a
Bachelor of Business (Accounting) in
1982 at Latrobe University in Bendigo.
At the time of graduation, the Australian
economy was extremely flat and
getting a graduate position was
impossible.
I still have an inch high pile
of application rejections in
a box at home to show my
girls that perseverance is
one of the keys in the pursuit
of a goal or success.
It was in February 1983 that I scored
my first job. It was in Warrnambool and
my Dad couldn’t get my bags packed
quickly enough to move me on to the
next phase of my life - they must have
really needed the extra space for my
siblings! I arrived two weeks before the
Ash Wednesday Bushfires and what an
initiation to the Western District that
was - I thought it was the end of the
world with the fires ravaging the area,
winds howling with smoke, ash and
dust everywhere.
Sr Marg - The person who encouraged me to become an
accountant. Photo credit unknown
The job was with the largest accounting
firm in the area and the opportunity
was organised by my Aunty who was
the golfing partner of the wife of the
senior partner at the time. I was a
graduate accountant but the position
was more suited to an office boy.
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Whilst I am forever grateful for the opportunity,
this Firm opened my eyes to the old archaicstyle
ways accounting was done, the
significant years of service required before
any advancement etc, and after standing up
for myself against workplace bullying, I was
released in 1985.
Disillusioned and soured by that experience, I
found myself in Melbourne and joined a firm
that was undergoing a major merger with
several firms to become Ernst & Whinney
(later Ernst & Young). My boss saw that I was
passionate and hungry to learn and he obliged
by placing me on a variety of different jobs, in
different departments such as insolvency, tax
and small business when things were quiet.
I ‘cut my teeth’ here and thrived.
I got married in 1986 and moved back to
Warrnambool (as my ex-wife was a local)
but divorced in 1989, which in hindsight was
the catalyst for the move to starting my own
business. I was in a bad space during this
period as my marriage crumbled and I was
disillusioned with a couple of accounting firms
that I worked for as I was trying to establish
my career.
I wanted to
create an
accounting
firm that was
purpose-filled,
genuinely
cared about
it’s customers,
showed them
how to grow a
business and
provided them
with awesome
care.
After travelling around Australia for a couple
of months, which included a stint on an
Aboriginal mission in Daly River with my Uncle
who was a priest, Fr Terry Bowman, I found my
groove again and knew what I needed to do.
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On the 26th May 1990, I hung up my shingle and after
a bit of a spluttering start (with attempted joint ventures &
partnerships that failed due to a differing of opinions, nonalignment
of ethics & values and genuine ignorance of the
value of my goodwill), my business was on its way.
I made plenty of mistakes in the early days
with being too trusting and failing to document
agreements but these and the experiences gained
have led me to become better at reading people
and understanding their motives.
My first office was a shared space with AMP insurance
agents where cross-referrals helped me to consolidate and
build up my customer base. There were no computers, no
internet, no fax machines etc back then. Everything was
handwritten, even tax returns. It was nothing for me to work
from 9:00 am to 5:30 pm, go home, get changed, go to the
gym, go home and have a bite to eat and then head back to
the office where I worked until about 11:00pm.
In 1998, with a couple of team members on board, I
purchased a property on the corner of Banyan & Timor
Streets in Warrnambool and proceeded to remodel and
convert it into the office space that it is today at 25 Banyan
Street! Like most accountants, we provided a service
offering all of the traditional accounting types things – but
we weren’t satisfied with doing the ordinary things, we
wanted to do the extraordinary things… and we wanted to
matter more.
During this period, I responded to an invitation in the mail
to attend a ‘Boot Camp’ run by the Results Accountants
Network headed by the inspirational, Paul Dunn.
This was not a boot camp for fitness nuts
or one promoting the latest new diet fad
by a health guru, this was a special boot
camp for Accountants.
Yes, an Accountants boot camp! Now
before you start conjuring up bizarre
images in your mind of bespectacled,
grey, balding old men in pinstripe suits
running around obstacles clutching their
calculators and spreadsheets – this was
no ordinary boot camp! Whilst we were
pushed out of our comfort zones and
challenged in our thinking to break the
traditional old mould of how things were
always done in our profession, this boot
camp was like an epiphany for me.
It was a life-changing event because it not
only reinforced my awareness of just how
powerful my profession is (as we have the
ability to transform and impact people’s
lives) but this boot camp provided us
with new tools and a mindset to do this –
rather than just doing tax! I remain forever
grateful for the opportunity to attend the
‘boot camp’ event as it has enabled me to
provide so much more to our customers,
improve their business, their lives and their
family’s lifestyle.
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I had ‘found my groove’ and my life was back in
balance in all areas, and it was coincidentally at this
time that the universe conspired and I met Angela.
In 2000 (what an amazing year!) I was blessed with
two daughters, not birth twins although they say they
are Irish twins, we missed the millennial baby by about
10 minutes with Dinah having been born on the 2nd
and the Alli on the 29th December.
We are
rewarded to
the extent that
we add value
to those we are
privileged to
serve.
CHRIS BEKS
The ‘boot camp’ lessons still inspire me as the 4
ways to grow a business are fundamental to the
success of any business and form the basis of
our business program - Chasers Getting Results.
Paul Dunn & The Ceebeks Team
In early 2002, I was diagnosed with a Clark Level 3
melanoma and my thoughts immediately were for
the welfare of my young family and customers. I was
fortunate to have taken and acted on my own financial
advice and with the assistance of a Trauma insurance
claim was able to remove any financial stress and
concentrate on making a full recovery. And in 2003,
our young family welcomed our third daughter Sofie.
With a renewed energy level and purpose I was
focused on creating the lifestyle we dreamed of for our
young family and designed our business around this.
eg time to attend school concerts, sports, holidays
and other special events.
In 2015, the paths of Paul and me crossed again. This
time he was the chairman of the global giving initiative
- Buy 1 Give 1 Business for Good or B1G1. He became
a mentor and I became a lifetime member with the
purpose of using our business to change the world
one person’s life at a time.
Today, when we meet a new customer, the
conversation about how they are running their
business quickly moves to outlining the use of 4
basic principles as the guiding force for creating
quick wins and future successes – which they
love to learn about. For many young families in
business, my life’s journey has provided me with
the experience to help them plan for life’s events
- the planned and unexpected!
I have lived and experienced many of them
including birth, purchasing our dream home,
running a purpose-built business, divorce,
death of loved ones, educating children through
university etc.
I am really confident that by focusing on the
strategies in our program, particularly defining
why you do what you do, creating a business
that matters and the 4 Ways To Grow Your
Business, you will change your thinking and the
way of looking at your business; and experience
growth (both personal and business) that you
may not have been able to achieve before, and
make your own impact on the world.
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After all, you are chasing your
dream of building a better
lifestyle for you and your
family, aren’t you? Good luck
as you chase your dream and
hopefully you choose us to
help you get there!
I love working with young families in small
business because I have one too and can
help you navigate through the various
issues you will face.
It’s so rewarding when I can help my customers
figure out what they want their life to look like and
then help them chase their dream by using their
business to get there.
Just like most business owners I have a life outside of
work. I have a lovely spouse, Angela of 20 years, three
teenage daughters (yes, I know I’m in trouble!) a veggie
garden, chooks, cats, dogs and a tropical garden that he’s
trying to create in a temperate gardening climate zone!
I’m a real homebody who enjoys gardening and
experimenting with tropical landscape design. I also enjoy
sculpting with wood, stone and iron and have completed
a huge three wall mosaic for an outdoor shower.
Some things that most people may not know - I’m a
passionate Blues (AFL) supporter and Washington
Wizards (NBA) supporter. have represented Country
Victoria at the Australian U20 Basketball Championships.
I love singing, performing arts and have ‘tread the boards’
for over two decades with The Warrnambool Theatre
Company and am currently performing with the Cindy
Lee Ensemble.
And in my spare time have also been a qualified fitness
and aerobic instructor!
My Career Qualifications:
1979
HSC Dux of General Studies -
St Colman’s College, Shepparton
1982
Bachelor of Business (Accounting) -
Latrobe University, Bendigo
1985
Graduate Diploma in Management
(Accounting) - Deakin University,
Warrnambool
1990
Started the entrepreneurial journey with
my own business
Registered Tax Agent
1998-2018
Authorised Representative of Count
Financial Ltd
Credit Representative of Finconnect
(Australia) Ltd
1999
Graduate of Results Accountants
Bootcamp
2018
Current Credit Representative of Outsource
Financial Ltd
2019
Registered Tax Agent (Financial Services)
Graduate - Business Blueprint Fast Track
Program
2018 - 2020
Authorised Representative of MyPlanner
Professional Services Ltd
2020
Current Authorised Representative of
Avana Financial Solutions Ltd
Graduate - Coach Blueprint Program
FASEA - The Financial Adviser Examination
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I get up every morning to
positively impact young families
in business by making their
businesses REALLY work so
that together we can make an
even bigger impact.
CHRIS BEKS
I started our business to make a real difference
in people’s lives - I wanted to change the world by
changing one person’s lifestyle at a time!
I am passionate about changing a person’s life
through my skills which in turn allows them to
make a contribution to change someone else’s.
I want our business to be known as the ‘Lifestyle’
Accountants who Impact Lives!
The reward that brings allow our team (‘the Fab
Five’) to make small but powerful contributions to
impact our local community, our country and the
lives of those less fortunate around the world.
I believe that every business has the ability to make
an impact this way no matter how big they are.
As the most trusted advisor to SME businesses,
accountants hold the privileged position and (as
a consequence) the responsibility to help them
change the world in ways governments cannot.
We must take the lead and show SME’s that by
incorporating a simple giving strategy into their
business model they can make a difference.
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WHAT IS THE DREAM
FOR YOUR FAMILY?
Imagine...
You had the time to choose to
go to work or not?
You could buy your first home
without putting too much
financial pressure on your
relationship?
You could attend the kid’s school
sports/concert/birthday party
whenever it was held?
You could pay the school
fees whenever they
were due?
Your hard-earned accumulated
wealth was directed to those you
loved and cared about the most
instead of a stranger making
a decision on who gets what?
Your business was not dependent
on you being there?
You could purchase a car for your
family as a tax deduction for your
business?
You could keep paying your
mortgage and the household
bills if you were sick or unable
to work?
You could go on regular
family holidays with your own
money?
Your family was able to keep
living in the manner they were
accustomed to after you
passed away?
You could go out for dinner at
that new restaurant that
just opened?
You could save on
average $20,000 per year
on tax?
BECOME A CHASER
And Overcome Your Business Problems With Our Solutions
Join Our ‘Chasers Getting Results’ Program
Join Us Now Ceebeks.com/cgr
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An idea will remain only that
unless you do something
about it and take action to
implement it.
CHRIS BEKS
To start chasing your dreams you need to become
a ‘Chaser’ and join our special program - Chasers
Getting Results.
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But this could not be further from
the truth! Then reality sets in and
they’re ‘doing it, doing it, doing it
all and instead of creating a utopia
for themselves they have created a
business ‘hell’!
A 12-month program developed and supported
by accountants and business development
specialists with over 30 years of experience
designed to help you get the maximum value so
that you can start to produce real improvements
in your business and life.
Each year, millions of small businesses are started and many
of them have little chance of succeeding. But what is this
phenomenon where do they come from?
Well, many of them have been “working for someone else.”
These people could be highly paid lawyers, doctors to architects,
hairdressers or plumbers and electricians. The common theme
in nearly all cases is that they are sick of what they do, but the
technical work of their profession is what they do best. In the
words of Michael Gerber in his best-selling book The E-Myth
Revisited—Why Most Small Businesses Don’t Work and What
to Do About It—most people, just like you and me, suffered an
‘entrepreneurial seizure’!
‘My boss is an idiot’, ‘If it weren’t for me this place wouldn’t exist’,
‘Anybody can run a business and I’ll guarantee you I can do it
better than the people upstairs’. And so they quit their job to start
a business that will give them a lifestyle, freedom and the money
to do what they want to do. The assumption that they understand
the business because they understand – and maybe are experts
at – the technical work of the business. They think because they
know the work, they are qualified to run the business.
Furthermore, they miss out seeing
their kids, especially school concerts
& sports, have to work weekends to
fix things, they don’t have holidays,
miss out on celebrating special
occasions, never have enough
money and have poor cash flow,
are always scrambling each month
to pay bills and wages and to top
that all off, suffer from loneliness
and depression! By starting their
own business they move from a job
they are very capable, maybe even
fantastic at, to the same role plus
20 others which they know almost
nothing about.
After the convulsions of the seizure
have finished and the smoke has
cleared what is left?
A would-be entrepreneur with the
skills of a technician now a part
of the business world – and in
trouble, big, big trouble! Have you
seen, first hand, examples of this?
I’m willing to bet you either have or
know someone who has because
it really is so common. You know,
your girlfriend (the hairdresser) who
quit her job last year to start her own
salon or your mate (the plumber)
who told his boss to ‘stick it’ about
6 months ago and started his own
plumbing business.
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No longer do you get to see them as frequently
as you would like to because they are flat out
trying to keep up with all of the aspects of running
a business – managing cash flow, chasing up
overdue debtors, answering the phone, making
appointments, instructing and leading team
members, scheduling work, doing the work,
sending out invoices, preparing marketing
campaigns etc.
In the words of Michael Gerber – they’re ‘doing it,
doing it, doing it’! ... or is this You?
This is what working ‘IN’ your business means.
You’re in the midst of it and trying to handle
everything and be everything to everybody and are
constantly chasing your tail!
Now close your eyes and picture this instead...
1.
2.
3.
You really understand why you do what you
do and can clearly articulate your vision and
purpose if anyone asks, ‘so, what do you do?’
You get to take regular holidays, take time
off whenever the kids have a special school
function, are able to go to that new restaurant
that just opened up in town with the love of
your life, upgrade the family car or home and
never have to worry about cash flow.
Our program is innovative and regularly
delivers cutting edge ideas and strategies.
It helps you with our checklist approach so
you know where you are with each key area.
We hold you accountable to make real
changes and keep the momentum going
through our exceptional teams support;
Your business runs like a well-oiled
machine, everyone on your team knows
their roles and how to effortlessly fulfil
them with enthusiasm and self-motivation.
You have a regular pipeline full of eager to
buy customers due to a highly functioned
and organised marketing process.
Your customers are ‘raving fans’ and love
what your business does for them and the
value that you provide and they reward you
with their loyalty, repeat business and refer
their friends and family to your business
on a regular basis. They never question
your price because they understand and
appreciate the way your value is explained
to them.
You get to hang out with like-minded people
who understand and just ‘get’ why you love
being in business, learn from their collective
experiences, share and collaborate on
developing new ideas, products or services
and even partnerships with each other.
ceebeks.com
4.
5.
6.
You, get immediate results fast with over 400
done-for-you systems;
We ensure that you follow the 4 basic
fundamentals and bring it all together with
our integrated approach; and
Being a ‘Chaser’ you will belong to our tribe
- a community of like-minded entrepreneurs
chasing their dreams that share, support and
collaborate to help each other.
You owe it to yourself and your family to get back
your life and do something about it! Today is the
day that you take action and finally decide that
enough is enough and you are no longer going to
tolerate doing what you’ve always done.
Learn about the details of the program,
what benefits you will receive and
the exceptional value that will get by
reading on.
Check out the Features & Benefits
ceebeks.com/cgr-features-and-benefits
21

ceebeks.com
22

IS YOUR BUSINESS
A NIGHTMARE
Because You Are Trying to
Handle Everything?
Imagine This Instead...
Your business runs like a well-oiled
machine, everyone on your team knows their
roles and how to effortlessly fulfil them with
enthusiasm and self-motivation.
You really understand why you do what you
do and can clearly articulate your vision and
purpose if anyone asks, ‘so, what do you
do?’
You have a regular pipeline full of eager to
buy customers due to a highly functioned
and organised marketing process.
Your customers are ‘raving fans’ and love
what your business does for them and the
value that you provide and they reward you
with their loyalty, repeat business and refer
their friends and family to your business
on a regular basis. They never question
your price because they understand and
appreciate the way your value is explained
to them.
You get to hang out with like-minded people
who understand and just ‘get’ why you love
being in business, learn from their collective
experiences, share and collaborate on
developing new ideas, products or services
and even partnerships with each other.
ceebeks.com
You get to take regular holidays, take
time off whenever the kids have a special
school function, are able to go to that new
restaurant that just opened up in town with
the love of your life, upgrade the family car
or home and never have to worry about
cash flow.
Your life is now like a movie with the happily
ever after!
… and this can all be achieved by joining our unique
program, Chasers Getting Results
Book a Call with Chris Beks
today to find out more
Book A Free Call
calendly.com/ceebeks-chris/chasersgetting-results-program
23

ceebeks.com
24

THE CHASERS GETTING
RESULTS (‘CGR®’)
program is designed specifically to help you create the
business you’ve always WANTED.
CGR® helps you do that piece by piece so that you achieve your goals much more
easily in the comfort of your own home or business.
J
ust try this exercise for a few moments... think
back to when you first went into business.
What was the dream you wanted to fulfill for
your family?
When you did that (if you’re like most business people) you
probably wanted greater independence, you wanted to be your
own boss, you wanted to have more time for travel or family and
friends, you wanted to earn a higher income and, ultimately, you
wanted to enjoy more freedom.
Those are great aims, aren’t they?
Yet often (regrettably) people find they get the precise
opposite of what they wanted.
That’s why Chasers Getting
Results (‘CGR®’) is so
important. It’s a program
designed specifically to help
you create the business you’ve
always WANTED.
CGR® helps you do that with
do-it-yourself checklists,
templates and a process that
holds you accountable to
implement so that you achieve
your goals much more easily in
the comfort of your own home
or business.
ceebeks.com
25

When you join this program you will create your vision
for your business, design a business and marketing
plan to outline what needs to be done over the course
of these two plans and develop a 90-day Action plan to
achieve them…
… plus you will have our Team and your fellow
‘Chasers’ holding you accountable!
By completing the tasks, reviewing the training videos,
reading the content and implementing the ideas you
will grow your business, increase your profits, create
a business that works for you and helps deliver the
lifestyle dream you have been chasing for your family!
By focusing on proven business building
strategies, learning from expert presenters
and uncovering new ideas, CGR® helps you
tackle the challenges that are holding you
back. You will also discover the opportunities
that are right at your doorstep!
These strategies and ideas are designed to
build an even better business for you. Your
business grows, your profits improve and
your life and family’s lifestyle get better!
CGR® is a new kind of
business program that
involves our small business
community (that has
evolved from our Facebook
Community tribe) all of
them business people
just like yourself meeting
once every month for
half a day to work on the
quarterly theme. We review
and discuss the ideas
outlined and look at how to
implement the strategies
within your business.
The program will focus on four key areas to
successfully grow your business, each set
for 90 days to allow you to immediately get
traction and results:
1.
2.
3.
4.
Increase the Number of
Customers (The Right One’s!)
Increase the Number of
Times They Come Back
Increase the Average Sale
Value
Increase the Efficiency of
Your Business Systems
Each month when you check in, you will
also have the opportunity to meet and do
business with other CGR® members, too!
ceebeks.com
26

Designed to help you
build even stronger
working relationships
with like-minded
business people in
our area or across
the country, this is
a great way to grow
your business.
Better yet, among our CGR® members there is literally years
and years of experience. That experience is invaluable.
Together with our own resources, that experience is
positively brought to bear on your specific issues. So you
save time and effort rather than ‘reinventing the wheel’ or
trying to do it alone.
On occasion, you’ll even be able to invite
other business people as your guest to
attend some of these meetings FREE
as a means for you to add value to
your important customers, suppliers,
prospects or associates too!
Many business people express a sense
of being alone with the challenges and
even the opportunities they face in their
business.
CGR® offers you a support network for
brainstorming new ideas and the help
in implementing them. You hear what
others are doing and you learn from
that too. Better yet, CGR® meetings
are limited to members only and you
receive the personal attention you
need. And you can take advantage of
one-on-one support and privileges only
available to members.
ceebeks.com
27

EVERYTHING YOU
NEED TO GROW
A Wildly Successful Business
ceebeks.com
28

COMPLETE
CLARITY
Develop a clear vision and purpose for your business. Define a
clear culture to make it easier for your team to understand ‘why’
they do what they do in complete alignment with your values
to provide awesome service to all your customers all the time,
every time consistently
ceebeks.com
29

BETTER
BUSINESS
Build a solid plan for the direction of your business, with a
customised marketing plan to show you how to get there is
critical for the success of any business. Our simple fill-in-thegaps
template will ensure you get this done quickly.
ceebeks.com
30

SIMPLE
SYSTEMS
Discover the solution to freedom through the development and
use of systemised processed in your business, how to get into
systems mindset and break down the resistance you have for
delegating to create the freedom to do what you really love
doing in or out of your business.
ceebeks.com
31

TITANIUM
TEAM
The solution to doing more with the same hours in a day is to
delegate to others who can do the job. But it is vitallly important
that everyone who’s part of your team understands - and ‘buys’
into - your vision for the business. When everyone focuses on
the same goals and ideals, and uses their time as productively
as possible, you will have the foundation for an amazing
business. You’ll learn everything you need to know to build this
values-based culture for your business and how to streamline it
so you work smarter not harder!
ceebeks.com
32

OPTIMISE
ONLINE
The central focal point for you business should be your website
- it should be the window to your business! But for many
businesses their online presence contributes a minute amount
to the generation of leads, let alone conversions to sales.
You will find out how to get your website working when you’re
not - 24/7 as a pseudo sales person - attracting and nurturing
prospects, generating hundreds of leads and providing
them with awesome value that they will continue to be your
customers and come back again and again to buy from you.
You will learn cutting edge ideas, strategies and tools to
maximise the enormous capability of a fully optimised online
presence.
ceebeks.com
33

4 WAYS TO
GROW
Every business must get these four fundamentals right and work in
sync if they are to be successful and to vontinue to grow and scale:
1.
Increase the Number of
Customers (The Right One’s!)
3.
Increase the Average
Sale Value
Increase the Number of
Increase the Efficiency of
2. 4.
Times They Come Back
Your Business Systems
You will learn simple, proven and easy to implement strategies on
how to harness the awesome power of each of these four ways to
grow your business quickly and repetitively. Use our calculator with
your numbers to see your profit improvement potential here:
ceebeks.com
34

BEST BOOKS
Self-education is the key to ongoing learning and improvement
but reading recommended books from cover to cover is time
consuming. Our library of world class book summaries as part
of your CGR® membership allows you to quickly get the critical
points in either written or audio formats allowing you to read
or listen when it’s convenient for you. You will have access to a
formidable list of ideas over the year just by having ready access
to these extraordinary stories and insights.
ceebeks.com
35

TOPICAL
TRAINING
The most successful businesses make the most effective use
of the tools at their disposial. But learning how to use these
tools can be time consuming and daunting. Our resource library
features in excess of 500 step-by-step training videos that guide
you and fast-track your learning. Simply watch the videos at
your own pace, pause to take notes, implement the steps or
share with a team member to apply the power of leveraging
your time to get it done.
ceebeks.com
36

CARING
CONSULTANTS
To get you underway, you’ll have a 30-minute strategy session
to chat about your dreams, and to let you know how to get the
most out of our program. This is followed by quarterly check-in
calls to ensure you stay focused and on-track. And if you have
a question or feel stuck at any time, you will have access to our
consultants through our dedicated communication platform to
make sure you can keep the momentum going forward.
ceebeks.com
37

WHAT HAPPENS
WHEN YOU
BOOK A CALL
youtube.com/watch?v=h3ZbeIijOmU&feature=youtu.be
Book a Call with Chris Beks today
to find out more
Book A Free Call
calendly.com/ceebeks-chris/chasersgetting-results-program
ceebeks.com
38

BOOK
BUILD A BUSINESS THAT MATTERS
Avoid the common mistakes
small business owners
make;
Learn the 4-KEY areas to
focus on;
Win more customers, motivate them
to come back more often and spend
more when they do;
Manage growth by improving your
business’ processes & systems;
Includes templates, tools etc and a very SPECIAL OFFER!
Get Your Copy Today and Start Chasing Your Dream
Order Your Copy Today
ceebeks.com
amzn.to/38zUWv8
39

SOME OF OUR AFFILIATE PARTNERS IN
The Chasers Getting
Results Program®
PETER MORIARITY
IT Genius
1300 88 00 25
Peter Moriarity
Peter is an expert in Small Business Cloud Computing
and has been ranked as one of Australia’s top 10
entrepreneurs under 30 thrice by SmartCompany and
Australian Anthill publications. He has grown itGenius
to be the #1 Small Business Google Cloud specialist
and cloud IT consultancy servicing 1000’s of small
businesses across Australia and beyond.
itGenius
itGenius is the #1 Small Business Google Cloud partner
in Australia and services 1000’s of small businesses
worldwide. While we retain a number of enterprise and
other larger clientele, we specialise in and most enjoy
servicing our primarily micro and SME customer base of
enterprising entrepreneur-led companies, who employ
small teams but have big goals for growth and impact.
hello@itGenius.com
itGenius.com
ITGENIUS SOCIAL MEDIA
facebook.com/itGenius/
linkedin.com/company/
itgenius-australia/
youtube.com/c/itGeniusAu
PETER’S SOCIAL MEDIA
facebook.com/
PeterJSMoriarty/
linkedin.com/in/
itgeniuspetermoriarty/
ceebeks.com
40

ALI FOWLER
Founder & CEO - World
Projects, AliFowler.Org
& Something Good
Magazines
Ali is indisputably known as the ‘quiet achiever’.
When entrepreneurs want to run fast, be creative
and come up with the big ideas, Ali is there to put
the foundational architecture in place to help bring
their ideas into reality, without slowing them down!
Her clients describe her as a “thought organiser”.
After leading, managing and delivering 100s of
projects across a 20+ year career, spanning 7
countries, Ali pivoted to create two successful
values-based businesses that are serving clients
in Australia and the US through her mentoring,
personal brand magazines and business project
consulting.
She is simply here to help you get your something
good out into the world.
+61 417 151 099
ali@somethinggoodmagazines.com
SomethingGoodMagazines.Com
ali@alifowler.org
AliFowler.org
ZALI GARRETY
Founder & CEO - Zali
Garrety Consulting
Zali Garrety is a marketing coach, consultant and
strategist with a specialisation in digital marketing.
Let’s build your brand, market it with style and
generate a return on your marketing spend.
zali@zaligarrety.com
zaligarrety.com
ZALI GARRETY CONSULTING
SOCIAL MEDIA
Facebook @zaligarretycoach
Linkedin @zaligarrety
Instagram @zaligarrety
ceebeks.com
41

KODY THOMPSON
Founder & CEO - Lightning
Sites
kody@Lightningsites.com
Kody Thompson is best known as an award-winning
entrepreneur, international speaker, and the founder
of the hugely successful web development company
Lightning Sites.
Kody started his first business with $250 of business
cards to pay the bills while working full-time as a
volunteer Youth Pastor. Within just six years Kody
turned his $250 investment into over $2M of profit,
building over 1,000 websites, servicing over 700 clients
every month and generating in excess of 500,000 leads
for his clients.
On a personal note, Kody is a devoted husband and
father of two girls. He is passionate about giving
back and has launched a not-for-profit project in the
Philippines Love @ Scale supporting 250 students.
lightningsites.com
BOOK A CALL WITH ME
lightningsites.com/kody
LIGHTNING SITES SOCIAL
MEDIA
facebook.com/lightningsites
linkedin.com/company/
lightningsites
youtube.com/channel/
UChokVoQs1bU8h5pz1EDV4CQ
KIM NICHOLSON
Founder & CEO - HRonHand
0499 452 839
Our HR experts’ partner with you to create strategies
specific to your businesses’ requirements.
We manage all things HR, including compliance,
recruitment, pay conditions, policies, managing
performance, etc.
HRonHand works with small and medium-sized
businesses, providing an outsourced HR solution at a
fraction of the cost of hiring a consultant or another
team member.
hello@itGenius.com
hronhand.com
HRONHAND SOCIAL MEDIA
facebook.com/HRonHand
linkedin.com/company/
31355766/admin/
instagram.com/hronhand/
ceebeks.com
42

An idea will
remain only that
unless you do
something about it
and take action to
implement it
CHRIS BEKS
BECOME
A CHASER
And Overcome Your Business
Problems With Our Solutions
ceebeks.com
43

KEY PERFORMANCE
INDICATORS
DO YOU
REMEMBER THE
APOLLO 11
VOYAGE TO
THE MOON IN
1969?
I
was a 7 year-old grade one school boy when
this event made the news worldwide and, ever
the optimistic, even waited until it was dark
to go outside to see if I could catch a glimpse of the
landing on the moon or Apollo 11 itself!
Now, back then the technology they possessed was
very primitive by today’s standards, there certainly was
no GPS tracking to ensure they were heading in the
right direction.
So, what percentage of the time was the Apollo 11 on
course to the moon in 1969?
If you’re like most people you’re thinking ‘well surely
most of the time because they got there!’ However the
records show something entirely different – in fact
that flight was on course just 3% of the time.
So 97% of the journey was spent off course – and yet
they still achieved their goal!
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How was that possible?
Simple.
‘Check & Correct’.
That flight crew had to monitor every aspect you
could think of; fuel, burners, equipment, oxygen, air
temperature, travel speed, you name it – at every
moment. So all they did was continually check and
then correct to get back on course.
A business is like
a ‘spaceship’ that
takes us to our
dream destination.
But not all
businesses have a
successful launch,
journey or landing.
Our Team is your
‘mission control’
who will help you
get there!
CHRIS BEKS
The entire flight then from blast off to landing on
the moon was spent checking and correcting,
checking and correcting to guarantee they
achieved their goal.
How do you stay on course and take the pulse of
your business?
In business the instruments, gauges and
gadgets those astronauts were monitoring are
called ‘Key Performance Indicators’ or ‘KPI’s’.
KPI’s allow you the same opportunity on your
way to achieving your goals. And even better yet,
you don’t have to do them moment to moment in
a life or death situation as the crew of Apollo 11
had to!
The power of KPI’s comes from a simple
concept: ‘what you can measure you can
manage’.
KPI’s mean you know where you stand at any
given moment and can adapt or change your
strategy to improve your results right there and
then.
It’s like taking the pulse of your business.
So instead of waiting for quarterly figures to
discover your productivity was down or your
marketing pieces and sales process aren’t
delivering what you need to achieve your revenue
goals – you know day by day or month by month
and can adapt as you go.
That means dramatically better results overall.
ceebeks.com
45

WHAT ARE YOUR KEY
Performance Indicators?
Your Key Performance Indicators might be ‘number
of customers per week/month/quarter’, ‘average
transaction value’, ‘percentage of receivables’, ‘sales
compared to capacity’ or ‘productivity compared
to capacity’, ‘number of items or services sold per
customer’ and so on.
Ideally, your KPI’s need to be tailored to your business
and should track those things that clearly tell you at a
glance how your business
is travelling.
Conversely if you’re not measuring your KPI’s how
will you know if you’re on or off track at any given
moment? And if you don’t know the answer to that
question it’s unlikely you’ll achieve your goals.
Think of it this way – if those astronauts
were not checking their course KPI’s
and correcting every moment – man
wouldn’t have made it to the moon.
What are you
failing to achieve
because you’re not
utilising your
KPI’s fully?
ceebeks.com
46

WANT TO CHANGE THE
WORLD?
Great news – you already are...
E
ver think about just how important your business is?
Not just for your personal wealth, although that is
critical, but in so many other ways?
Most of us are too busy to take the time to think about the ‘big
picture’ but it’s important that we do. Think about how much your
business means to your sense of personal achievement?
And to your family?
What does it mean to your lifestyle?
To your children’s futures?
And what could it mean to their children’s futures?
What does it mean to the team members you employ? And their
families and children?
Probably a sense of purpose, an ability to contribute and feel
valuable, not to mention a source of income.
What about the even bigger picture?
Take it a step further and think
about what it means to your local
community. The employment you
offer creates spending when like you,
team members purchase for their
daily lives.
That in turn grows those businesses
who then purchase from other
businesses and so it goes.
So what starts with your contribution
and the success of your business,
ends then with an effect on the people
around you, your local and regional
economies and even governments.
And yet, it goes even further still.
Regional economics directly affect
national economics don’t they?
Ultimately then you and your team
contribute to the national product
and wealth of our country too. That
affects taxes, schooling, health
care, the quality of housing, roads,
infrastructure, funds for research,
care for the generations before us and
more – all for the greater good.
Then consider how our country’s
wealth and success impacts our
standings within the worldwide
community, our business partners,
military allies and more.
ceebeks.com
47

ceebeks.com
48

Is your business impacting the globe?
Take the perspective of an ‘outsider’.
When you consider all of these areas, suddenly the
success or failure of your small business, in your
suburb, on your street actually affects everything
about the world around us.
Check whether it is achieving the goals you
had when you first went into business – if
not look at what could be done to improve its
results.
In fact, we’re working toward a better world for
all while as business owners we’re improving our
own. Add the Internet of Things to that mix and the
answer is a resounding ‘yes’.
This is the main reason why we love small business
- it can change lives, if set up and run properly!
When you think about it that way, suddenly your
business is so much more than a ‘small’ business.
It’s a key piece of a puzzle that keeps the wheels of
the world turning.
Your ongoing success makes a very real difference
– try these ideas.
And that means two things.
1.
2.
That you, your team and your family
should be proud. You really are
doing noble work and deserve to be
congratulated; and
That it’s imperative for reasons greater
than personal wealth and success
(although those are important!) that
your piece of the puzzle, your business,
continues to do well.
For instance, ask ‘why would I buy from this
business’, keep an eye out for new ideas,
subscribe to publications like this one and
others, talk with your customers and clients,
find out what they want. Put yourself in
their shoes.
Even talk with prospects you lost, ask
them why.
Listen to your team members – they’re the
ones dealing hands on with your biggest asset
– your customer base – on a daily basis.
Think about how you could add more value or
do more for your customers.
And always be wanting to improve.
We want to help you chase
your dream and bounce
back better than ever from
lockdown and the corona
experience. Check out the
resources we have designed
to do exactly that, right here:
To do that take some time out from the day to day
hustle and bustle of your business. Set aside an
hour a day, or a couple a week or one day a month
to look at it from a distance.
Visit Ceebeks.com
ceebeks.com
49

ceebeks.com
50

WHY HEADLINES ARE
IMPORTANT
A
headline – key words at the top of your
advertisement – is the ad for your ad!
It’s what draws people into reading your ad just like a
headline for a newspaper article draws you into reading
an article.
Headlines are so important and so powerful they can
increase the response to your marketing by up to 20
times.
What are they really looking to
achieve when they’re searching
for your business type or your
products or services?
Ask yourself what key problem or
issue you are solving for them?
Or what key benefits are you
offering?
Consider this: what do most businesses usually put at
the top of their ad, or the opening of a letter?
That’s right, their name!
But really, no one cares about the business name, a
person is interested in the benefits they could receive for
dealing with that business.
They’re interested in the answer to this question: ‘what’s
in it for me?’.
Then once you’ve created a list of those
answers, turn them into succinct benefit
statements.
Be sure to use the word ‘you’ or some
derivative of it combined with one of those
benefits and voila you have a new headline!
If you’re looking for some inspiration then
check out these tools that will provide some
guidance in these areas:
A good headline then must flag the target market and
offer a benefit.
Here’s how to do it …
To help you do that, get a copy of all of your ads
together. Be sure to note if you’ve fallen prey to standard
marketing behavior and put your business name at the
top of your ad!
Now, with your team consider instead what might be
more important to your potential customer.
1.
2.
answerthepublic.com
See what your potential customers are
actually searching the internet for and
make this your headline;
coschedule.com/headlineanalyzer
Score your overall headline quality and
rate its ability to result in social shares,
increased traffic, and SEO value.
ceebeks.com
51

JUST FOR
LAUGHS
JOKE #1
A local restaurant was so sure its massive Sumo chef was the strongest man around, they
had a standing $1,000 offer that the chef would squeeze a lemon until all the juice ran into a
glass and then hand the lemon to a patron. Anyone who could squeeze just one more drop
of juice out of the lemon would walk away with the money. Many people had tried, including
weight lifters and tradies, but nobody could do it.
One day a scrawny little man wearing thick glasses and a polyester suite came in and said
in a tiny squeaky voice, “I’d like to try it”. After the laughter had died down the chef said, “OK”.
He grabbed a lemon and squeezed away. Then he handed the wrinkled remains of the rind
to the little man. The crowd’s laughter turned to total silence as the man clenched his fist
around the lemon and one by one 6 drops fell into the glass.
As the crowd erupted into cheering, the chef paid the $1,000 and asked, “What do you do for
a living? Are you a bricklayer, a builder’s labourer or what?”
He adjusted his glasses on his nose and said,
“I work for the Tax Department”.
ceebeks.com
52

JOKE #2
An accountant leaves a letter for his wife one Friday evening. It reads:
“Dear Wife. This week I turned 54. I am going away for the weekend. I will be staying at
the Hilton with my gorgeous, sexy, 18-year-old secretary.”
When he arrives at the hotel there is a letter waiting for him. It is from his wife. It reads:
“Dear Husband. I too am 54. I too am going away for the weekend. I will be staying at
the Sheraton with my handsome and virile 18-year-old toy boy. You’re an accountant.
You’ll appreciate that 18 goes into 54 many more times than 54 goes into 18”.
ceebeks.com
53

KELLIE & ALISTAIR COZENS
– AKC Kitchens
I,
Kellie, first met Chris through a friend who shared a house with him way back
in the early 1990’s. As a wage earner, I needed an accountant so Chris was my
obvious chose. It was my first job since leaving school and I found Chris a great
guide to help with the daunting task of lodging my tax.
In the late 90’s I introduced my wage-earning husband, Alistair, to Chris as he was not getting
the support from his accountant.
Moving forward nearly 30 years my husband and I have continued to trust Chris and Angela
with our tax and business needs.
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54

We now run a successful small business
– AKC Kitchens - employing local people,
a farming property we run as primary
producers, a SMSF and long-term
investments. We were and are constantly
calling on Chris and Ange for any number
of financial queries.
Their service has always been very unique
from other services. They are always
available, always full of knowledge and
follow up on any business needs we face.
Covid has been a very trying times for Small
Business but with the advice and guidance
from Chris and Ange, we have been able to
continue to keep our doors open and our
employees working.
I think the benefits we have received from
working with Chris and Ange is being made
aware of all the services, opportunities and
incentives available to us.
I would always recommend Chris and
Ange to anyone and everyone who needs
professional knowledge to help guide them
through not only tax but any business needs.
Congratulation Chris, Angela and team on
your 30th Anniversary. Keep doing what
you’re doing.
About AKC
Kitchens
AKC Kitchens, have been transforming homes for
many years. Through both practicality and a flare
for style, they add some zest to your house. They
tailor their services to your needs, can create your
dream kitchen from one of their designs or offer
a supply-only option too.
Their specialities include 3D Design Kitchens,
vanities, laundries, and wall units. At each stage,
they include you in the design process. The
AKC Kitchens team takes pride in their work. To
see what we mean, visit their recently opened
showroom in Koroit. Or, we can come to you to
provide a free quote.
177 Commercial Road, Koroit
Vic 3282
03 5565 8188
akcozens@bigpond.com
akckitchens.com.au
bit.ly/3oBCpWT
ceebeks.com
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Office - 25 Banyan Street,
Warrnambool, 3280
Ph: (03) 5561 2643
chris@ceebeks.com
ceebeks.com
ceebeks
ceebeks
@chasingthedream
ceebeks
ceebeks-business-solutions
chrisbeksaccountant
ceebeks.com
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