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Application News<br />

Compostable pack aging assists expansion<br />

NatureFlex certified renewable<br />

and compostable cellulose based films<br />

from Innovia Films are helping a Dorset<br />

based organic coffee company expand<br />

their distribution.<br />

Bird & Wild produce certified Bird<br />

Friendly coffees, which mean they<br />

have been grown in a way that protects<br />

important migratory bird habitats in<br />

equatorial coffee growing regions. To<br />

enhance their environmental credentials<br />

they chose Econic ® packaging developed<br />

by New Zealand converter, Convex<br />

Plastics. The pack is a triplex laminate<br />

of reverse printed clear NatureFlex /<br />

High-Barrier Metallised NatureFlex<br />

and a Starch based biopolymer. This<br />

structure ensures that the delicate<br />

flavor and freshness of Bird & Wild’s<br />

unique coffees are locked in.<br />

Emma Broomhead and Ben Roberts<br />

who run the company claim “Econic<br />

packaging is an ideal fit with our<br />

brand and the packaging is helping us<br />

expand our UK distribution into health<br />

food stores, delicatessens and farm<br />

stores whose owners and customers<br />

are increasingly demanding more ecofriendly<br />

options. Planet Organic is one<br />

such supermarket who has chosen to<br />

stock our coffee. Using compostable<br />

packaging is important for us as it fits<br />

the ethos of our brand.”<br />

NatureFlex films are certified to meet<br />

the American ASTM D6400, European<br />

EN13432 and Australian AS4736<br />

standards for compostable packaging.<br />

They begin life as a natural product,<br />

wood which is sourced from managed<br />

plantations operating on good forestry<br />

principals. They also offer a host of<br />

advantages for packing and converting<br />

such as high seal strength and integrity,<br />

excellent gas, aroma & UV light barrier,<br />

grease and chemical resistance, dead<br />

fold and anti-static properties, enhanced<br />

printing and conversion.<br />

Convex Plastics Managing Director<br />

Owen Embling said, “The NatureFlex<br />

films have allowed us to develop high<br />

barrier compostable packaging that<br />

provides the same level of functionality<br />

as traditional fossil fuel-based films.<br />

Econic packaging is ideal for a wide<br />

range of dry foods, including coffee,<br />

cereals and snack bars.”<br />

Neil Banerjee, Innovia Films’ Market<br />

Manager, Coffee said, “Our NatureFlex<br />

films are increasingly being used in<br />

bio-laminate packaging constructions<br />

such as these to provide the necessary<br />

barrier.”<br />

www.birdandwild.co.uk<br />

www.natureflex.com<br />

PLA film for candies<br />

and chocolates<br />

The new Convergreen Ingeo PLA based film from Argentinian Packaging<br />

manufacturer Converflex S.A. continues to interest candies and chocolates<br />

manufacturers in Argentina as an outer twist wrap. The printability of the film is<br />

excellent and the film can be metalized. The film used for this kind of application<br />

has a thickness of 25 µm. Tests indicate that Convergreen runs well on more than<br />

a half dozen of the most popular twist wrap machines. The Ingeo-based film can<br />

be used as naturally advanced alternatives to PVC, BOPP, and other films. The<br />

manufacture of the Ingeo-based film releases 74 % less greenhouse gas emissions<br />

than the typical PVC wrapper foil it replaces. Most recently, Cabsha Alpine, Alka<br />

and Saquito confections became the latest to feature the Convergreen film wrap,<br />

which vibrantly catches the eyes of consumers.<br />

www.converflex.net<br />

www.natureworksllc.com<br />

38 bioplastics MAGAZINE [06/14] Vol. 9

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