OEM2020i
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MUSTAD VALUES
PIONEERS
A pioneering spirit guides design, product innovation,
and on-the-water expertise.
SUSTAINABILITY
We are in a business that is directly linked to the welfare of
the ocean, lakes, rivers, and waterways.
EXCELLENCE
Define excellence through a constant level of quality over time.
Quality in our product and the storytelling of each day on the water.
PASSION
Passion is at the core of all things Mustad; passion for the
pursuit, conservation, and education of all things fishing.
6
VALUES
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