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Dental Asia March/April 2019

For more than two decades, Dental Asia is the premium journal in linking dental innovators and manufacturers to its rightful audience. We devote ourselves in showcasing the latest dental technology and share evidence-based clinical philosophies to serve as an educational platform to dental professionals. Our combined portfolio of print and digital media also allows us to reach a wider market and secure our position as the leading dental media in the Asia Pacific region while facilitating global interactions among our readers.

For more than two decades, Dental Asia is the premium journal in linking dental innovators
and manufacturers to its rightful audience. We devote ourselves in showcasing the latest dental technology and share evidence-based clinical philosophies to serve as an educational platform to dental professionals. Our combined portfolio of print and digital media also allows us to reach a wider market and secure our position as the leading dental media in the Asia Pacific region while facilitating global interactions among our readers.

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<strong>Dental</strong> Profile<br />

An in-depth interview with Align Technology’s Ms. Julie Tay on the company’s milestones,<br />

innovations and exciting times ahead.<br />

Align Technology is a global<br />

medical device company<br />

that has produced industryleading<br />

innovations such<br />

as Invisalign clear aligners,<br />

iTero Intraoral scanners, and OrthoCAD<br />

digital services that are helping dental<br />

professionals achieve the clinical results<br />

they expect and deliver effective, cuttingedge<br />

dental options to their patients. For<br />

over 21 years, they have always set a<br />

high bar for leadership and change in the<br />

dental industry by constantly innovating<br />

to bring new and better solutions to<br />

doctors and their patients.<br />

Today, Align Technology has helped<br />

treat over six million patients with the<br />

Invisalign system and is driving the<br />

evolution in digital dentistry with the<br />

iTero Intraoral scanner − helping to<br />

modernise today’s practices by replacing<br />

physical impressions, taking treatment<br />

planning online, and creating the potential<br />

to enable and improve almost every type<br />

of dental treatment offered.<br />

Previously, <strong>Dental</strong> <strong>Asia</strong> spoke to<br />

Mr. Joe Hogan, Director, President and Chief<br />

Officer of Align Technology at the 2018<br />

Invisalign APAC Summit. This time, we had<br />

a chance to sit down with Ms. Julie Tay,<br />

Senior Vice President and Managing<br />

Director, <strong>Asia</strong> Pacific of Align Technology<br />

to find out more about what sets the<br />

company apart from other aligner<br />

companies, how it stays ahead, significant<br />

milestones reached, her views on the<br />

<strong>Asia</strong> Pacific region and future plans.<br />

The pioneer brand in<br />

clear aligner systems<br />

Align Technology is dedicated to<br />

transforming lives by improving the<br />

journey to a healthy, beautiful smile.<br />

Their goal is to become an indispensable<br />

partner to dental professionals<br />

worldwide while continuing to build a<br />

great company.<br />

According to Ms. Tay, Align Technology is<br />

the pioneer in clear aligner systems and<br />

currently, Invisalign system is offered in<br />

more than 100 countries worldwide by<br />

Invisalign-trained doctors to their adult<br />

and teenage patients. She explained<br />

that there are several factors that set<br />

Align Technology’s Invisalign system<br />

apart from other clear aligner systems<br />

available now in the market.<br />

“Firstly, our product development is<br />

unique and we are using a proprietary<br />

material. Secondly, we are the largest<br />

3D manufacturer in the world, producing<br />

hundreds of thousands of customised<br />

clear aligners every day. Furthermore,<br />

we have invested over a billion dollars in<br />

R&D focusing on innovation. Lastly, we<br />

are a fully digitalised integrated system<br />

with the world’s largest database of the<br />

oral cavity and teeth. I believe that we are<br />

very well positioned to lead in the artificial<br />

intelligence play in the digital world,”<br />

explained Ms. Tay.<br />

The experience and know-how that<br />

Align Technology has developed includes<br />

a wealth of information about individual<br />

tooth movements and all types of<br />

malocclusions, and about what moves<br />

teeth predictably and what doesn’t. This<br />

information is a tremendous resource that<br />

gives rise to new insights, new treatment<br />

planning ideas, feature sets, software<br />

protocols, and more. No other single<br />

individual or company is currently able<br />

to harness digital treatment data on this<br />

scale. This depth of experience aids and<br />

accelerates our technology innovation<br />

every day.<br />

The SmartTrack<br />

proprietary material<br />

Ms. Tay further discussed that<br />

the SmartTrack material for<br />

Invisalign clear aligners took the<br />

company’s in-house scientists more<br />

than five years to develop. Launched<br />

commercially in 2013, Align’s proprietary<br />

SmartTrack material is an innovative<br />

multi-layer polymer that delivers gentler,<br />

constant force to improve control of tooth<br />

movements with Invisalign clear aligners.<br />

The SmartTrack material was designed<br />

specifically for orthodontic treatment<br />

with Invisalign aligners and more<br />

precisely, conforms to tooth morphology,<br />

attachments, and interproximal spaces<br />

compared to other aligner materials.<br />

“It is soft and very comfortable to wear.<br />

The technology lies in the material, the<br />

piece of plastic that is unique to Invisalign<br />

clear aligners. It is not hard, yet it has<br />

the ability and technology to move teeth<br />

very gradually. At the end of the day, the<br />

patient has the comfort and efficacy of<br />

the product. SmartTrack is one of a kind,<br />

not something you can buy off the shelf,”<br />

she proudly explained.<br />

Expanding innovative solutions for<br />

the region<br />

Aside from developing the SmartTrack<br />

material, Align Technology continues<br />

to expand its innovative solutions and<br />

technologies. They have introduced<br />

Mandibular Advancement (MA), the<br />

first clear aligner solution for Class II<br />

correction in growing tween (age group<br />

between a child and a teenager) and teen<br />

patients. This combines the benefits of<br />

the most advanced clear aligner system<br />

with features of moving the lower jaw<br />

forward while simultaneously aligning<br />

the teeth. Invisalign Teen Clear Aligner<br />

system with mandibular advancement<br />

offers a simpler, more efficient and<br />

patient-friendly treatment option than<br />

functional appliances and without the<br />

need for elastics typically used to treat<br />

teen Class II patients.<br />

“The Mandibular Advancement is similar<br />

to a twinblock appliance but is less<br />

complicated and less painful. With MA, we<br />

are just using a piece of clear aligner to<br />

MARCH / APRIL <strong>2019</strong> DENTAL ASIA 25

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