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Dental Asia March/April 2019

For more than two decades, Dental Asia is the premium journal in linking dental innovators and manufacturers to its rightful audience. We devote ourselves in showcasing the latest dental technology and share evidence-based clinical philosophies to serve as an educational platform to dental professionals. Our combined portfolio of print and digital media also allows us to reach a wider market and secure our position as the leading dental media in the Asia Pacific region while facilitating global interactions among our readers.

For more than two decades, Dental Asia is the premium journal in linking dental innovators
and manufacturers to its rightful audience. We devote ourselves in showcasing the latest dental technology and share evidence-based clinical philosophies to serve as an educational platform to dental professionals. Our combined portfolio of print and digital media also allows us to reach a wider market and secure our position as the leading dental media in the Asia Pacific region while facilitating global interactions among our readers.

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<strong>Dental</strong> Updates<br />

Komet USA and Bien-Air <strong>Dental</strong> Announce Patnership<br />

In a special announcement at the<br />

Chicago Midwinter <strong>Dental</strong> Meeting<br />

(21 st - 23 rd February), Komet USA LLC<br />

formally publicise its partnership with<br />

Bien-Air. Together, the companies aim<br />

to advance the quest for a superior<br />

combination of precision, power, and<br />

performance in procedures from tooth<br />

preparation to finishing and polishing.<br />

The grouping of Komet USA’s renowned<br />

dental rotary instruments, delivered direct<br />

from their factory in Lemgo, Germany, and<br />

Bien-Air’s Swiss-made dental handpieces<br />

is far more than a simple pairing of<br />

instruments: the partnership represents<br />

a relationship between two familyowned<br />

companies with proud traditions<br />

of precision engineering, high-quality<br />

manufacturing, reliable performance, and<br />

expert customer service.<br />

Komet USA’s sales and marketing teams<br />

offered demonstrations of Bien-Air’s<br />

air-driven and electric handpieces, and<br />

Bien-Air’s teams likewise demonstrated<br />

select Komet instruments as ideal adjuncts<br />

to their high-performance instrumentation.<br />

The partners showcased Bien–Air’s<br />

air-driven Tornado X, Prestige, Bora,<br />

and Black Pearl models, EVO and<br />

Classic Series electric handpieces, and<br />

Optima Motor System in conjunction with<br />

Komet ® carbides, diamonds, and<br />

a range of finishing and polishing<br />

instruments.<br />

When asked what was different about<br />

this partnership from others that have<br />

existed previously, Mr. Daniel Call,<br />

Director of Sales at Bien-Air, said: “There<br />

are thousands of handpiece & rotary<br />

instrument combinations available in<br />

the landscape of the US market. Each<br />

handpiece behaves differently; they have<br />

different speeds, torque, power dynamic,<br />

vibration, etc. How can a single bur,<br />

like a ‘Zirconia’ bur, produce the same<br />

efficiency in two vastly different types<br />

of handpieces? Rotary instrument and<br />

handpiece companies who have partnered<br />

before have left this terrain unexplored.<br />

We intend to provide a comprehensive<br />

solution for every material during our<br />

partnership with Komet USA.<br />

With sights set on a long and successful<br />

partnership, the two companies are a<br />

natural fit thanks to their shared values,<br />

humble origins, traditions, and longevity<br />

in the dental marketplace.<br />

According to Komet USA’s CEO,<br />

Mr. Todd Blanton, “Komet USA’s<br />

mission has always been to put the best<br />

technology in the hands of our doctors<br />

so they can provide exceptional care<br />

to their patients. This commitment is<br />

something we share with Bien-Air, and<br />

we are happy to partner with them. Like<br />

great dental products, mutually beneficial<br />

partnerships lead to higher expectations<br />

in innovation and performance.” ■<br />

Recognised Business Leader Mr. Spencer Ellena Joins VITA as<br />

Director of Channel Management<br />

VITA North America is pleased to<br />

announce that it has hired prominent<br />

sales director Mr. Spencer Ellena as its<br />

new Director of Channel Management.<br />

Mr. Ellena has been tapped to strengthen<br />

and build on VITA’s existing dealer<br />

network and to foster renewed energy for<br />

the VITA North America brand.<br />

“We are excited to have Spencer Ellena as<br />

our new Director of Channel to continue to<br />

build great partnerships with our valued<br />

dealer network,” says Mr. Greg Rome,<br />

VITA North America’s Director of Sales.<br />

“We consider our dealer partners to be<br />

an extension of the VITA family, and look<br />

forward to having Spencer help galvanise<br />

those already strong relations.”<br />

Well known for his positive and infectious<br />

attitude, Mr. Ellena will be working with<br />

many of the industry professionals<br />

with whom he’s forged relationships as<br />

a decade-long healthcare and dental<br />

industry executive to drive a number of<br />

initiatives for VITA’s industry-leading<br />

products. In addition to previous sales<br />

roles with the Danaher, Kavo Kerr Group<br />

and Hu-Friedy, Ellena also serves as an<br />

advisor for the Chicago <strong>Dental</strong> Society<br />

Foundation, Oral Health America, and<br />

Children’s Place Association.<br />

Supported by a strong internal team<br />

of outside sales, tele-sales, marketing<br />

and education efforts, Mr. Ellena will<br />

be responsible for driving strategic<br />

partnerships with VITA’s respected dealer<br />

network. Along with his considerable<br />

management expertise, Mr. Ellena has<br />

garnered a number of accolades for his<br />

sales and marketing acumen, including<br />

Sales Rep of the Year, Region of the Year,<br />

and Achiever of the Year, to name a few.<br />

“Spencer brings a great and unique skill<br />

and mindset with him, which he combines<br />

with years of experience in the industry,<br />

technical knowledge, and a very dynamic<br />

and professional personality,” says<br />

Mr. Patrick Bayer, Vice President, Sales<br />

and Marketing for VITA North America.<br />

“We look forward to working together to<br />

bring better services and solutions to our<br />

channel partners to develop our common<br />

businesses.” ■<br />

12<br />

DENTAL ASIA MARCH / APRIL <strong>2019</strong>

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