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Dental Asia May/June 2020

For more than two decades, Dental Asia is the premium journal in linking dental innovators and manufacturers to its rightful audience. We devote ourselves in showcasing the latest dental technology and share evidence-based clinical philosophies to serve as an educational platform to dental professionals. Our combined portfolio of print and digital media also allows us to reach a wider market and secure our position as the leading dental media in the Asia Pacific region while facilitating global interactions among our readers.

For more than two decades, Dental Asia is the premium journal in linking dental innovators
and manufacturers to its rightful audience. We devote ourselves in showcasing the latest dental technology and share evidence-based clinical philosophies to serve as an educational platform to dental professionals. Our combined portfolio of print and digital media also allows us to reach a wider market and secure our position as the leading dental media in the Asia Pacific region while facilitating global interactions among our readers.

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exocad:<br />

Unparalleled flexibility and design freedom<br />

exocad Insights, which was supposed to take place in March this year, has been postponed to September due to the<br />

COVID-19 pandemic. Instead, the dental CAD technology provider held a press conference to keep the community<br />

updated on its latest news – an acquisition by Align Technology. Our publications director, Jamie Tan, was in exocad’s<br />

headquarters in Darmstadt to speak with Chief Executive Officer Tillmann Steinbrecher and Chief Commercial Officer<br />

Novica Savic to find out their thoughts on the dental CAD scene and why their open architecture remains<br />

non-negotiable.<br />

Mr. Savic, you began training as a dental technician in 1990, and<br />

was the best student of the year. What piqued your interest in<br />

dental technology?<br />

Mr. Savic: I’ll have to give the credit to my wife. Back when she<br />

was still my girlfriend, she already knew how much I enjoy doing<br />

handwork that requires high precision and creativity.<br />

She said, “Why don’t you consider becoming a dental technician?” I<br />

was surprised to hear that, but the more I read about it, the more it<br />

turned out to be exactly what I wanted. Its connection to medicine<br />

and the human body remains magical to me.<br />

When did you first start taking notice of dental design and<br />

planning software?<br />

Mr. Savic: It was in the early 90s when CEREC was first revealed by<br />

Siemens (present-day Sirona).<br />

Mr. Steinbrecher, your background was in hardware journalism<br />

and computer graphics research. How has your background<br />

influenced exocad?<br />

Mr. Steinbrecher: I’m actually an electrical engineer, but I’ve<br />

always had a passion for software. I always find it intellectually<br />

stimulating to find solutions to problems. The dentistry world<br />

is full of interesting problems that need solving; you’re dealing<br />

with various data sources and high precision requirements in a<br />

market which is shifting from analogue to digital technology. It’s<br />

captivating.<br />

Could you share some of the digital revolution you’ve witnessed<br />

through the years?<br />

Mr. Steinbrecher: Fourteen years ago, even milling a small bridge<br />

was considered innovative. Now, we’ve advanced from milling the<br />

simplest of restorations to digitally producing the most complex<br />

28<br />

DENTAL ASIA MAY / JUNE <strong>2020</strong>

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