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With brilliant business acumen and<br />
floral passion, Sumiya and Eesa<br />
embarked on a journey to build a<br />
business and brand that offered<br />
something different, something<br />
special and something with a<br />
personal touch. The couple opened<br />
up their cosy flower shop in 2013.<br />
They began a life that encompassed<br />
parenting duties, early morning<br />
visits to local flower markets, admin,<br />
sales and floral arrangements for<br />
everything from traditional bouquets<br />
to aesthetically enhancing, out-ofthe-box<br />
concepts that have created<br />
incredible talking pieces. “There are<br />
definitely some no-no’s in this line of<br />
work - like internet pictures - I don’t<br />
work off of those! I also don’t work<br />
with artificial flowers at all! I prefer<br />
fresh blooms. There is just something<br />
about the fragility of them not lasting<br />
forever that mesmerises a person and<br />
makes you appreciate them more.<br />
I draw inspiration from the things<br />
around me - people, places, movies<br />
and even scents. I like creating unique<br />
pieces, so when I pass a thrift store,<br />
I always look for treasures I can use,<br />
like crates, teapots and little teacups<br />
to giant wishing wells and even<br />
bicycles and hula hoops! It’s all about<br />
perception. I love how we are getting<br />
more and more creative on a daily<br />
basis, using more unconventional<br />
items to create show pieces. There’s<br />
a certain type of magic you create<br />
when making a floral arrangement,<br />
because no two arrangements will<br />
ever be alike. They may be similar,<br />
but the hues of colours vary and the<br />
thought process behind it brings me<br />
a sort of comfort.”<br />
When it comes to her favourite<br />
seasonal flowers, Sumiya is a huge<br />
fan of stargazer lilies. “They smell like<br />
morning dew to me and I love the<br />
process of watching them bloom. It<br />
is so difficult to put into words why I<br />
love what I do every day, but I guess a<br />
great portion of it boils down to being<br />
a part of the special moments we<br />
create for people. I love that people<br />
share little bits of their joys and<br />
sorrows with me, and the fact that it is<br />
up to me to craft an arrangement that<br />
depicts the emotions associated with<br />
the occasion.”<br />
Details: @theflowermarketdbn,<br />
083 771 5148<br />
Floral trends for 20<strong>21</strong><br />
Roses are always timeless at any time of year, in any way or form. For 20<strong>21</strong>, I<br />
would say rustic, less contemporary trends are definitely in. More king protea,<br />
hydrangeas and peonies are making a mark this year, as well as pastel and<br />
earthy shades, which are trending for weddings. So many of our brides opt for<br />
simplistic, asymmetrical floral arrangements nowadays, while others prefer a<br />
sophisticated, feminine arrangement. Corsages and flower crowns have also<br />
been making a steady entrance, and this trend is certainly here to stay.<br />
The best bouquet for…<br />
…valentines<br />
Valentine’s Day is not just about roses and the colour red, it’s about something<br />
special between two people. Most often than not, a red rose symbolizes<br />
this, but other times it’s a special flower that carries sentimental value to that<br />
person. This can be lilies, tulips or even sunflowers.<br />
...an engagement<br />
This depends on the person’s preferences. If it’s a congratulatory bunch, I<br />
would do a mixed bunch in bright and warm hues.<br />
...a new house<br />
I would suggest sunflowers for the warmth they bring, and potted plants<br />
which have a nurturing aspect.<br />
...an apology<br />
The bigger the bunch, the more forgiveness you are bound to receive LOL!<br />
...condolences<br />
Mainly whites as they are a symbol of peace and hope. Soft pastel shades also<br />
work for sympathy bunches.<br />
...a new baby<br />
Depending on the gender of the baby, we do these stunning baby boxes with<br />
a mix of pink roses, daisies, pink hydrangea and stargazer lilies for girls and blue<br />
hydrangeas, yellow or white roses and yellow arum lilies for boys, all arranged<br />
with a whole lot of love and good wishes.<br />
...a big, desperate, romantic gesture<br />
A pathway of rose petals leading into a room full of blooms is, by far, one of my<br />
favourite works of art, especially for surprise proposals, milestone anniversaries<br />
and birthday celebrations.<br />
February 20<strong>21</strong> Get It • <strong>Highway</strong> • Berea • Durban North 35