WINTER 2021

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FASTENER NEWS DESK 2020 BEST BOOTH DIGITAL AWARDS FROM IFE MATCH & MEET from page 152
Best Digital Marketer:
Würth Industry North America
Best Digital Marketer Award goes to Würth Industry.
Würth Industry North America (WINA) is a division of the
Würth Group, the world’s largest fastener distribution
company. The Würth Team was everywhere at the Match
& Meet event. As a top exhibitor with well-staffed booth.
Würth additionally provided excellent educational content
on 3D Printing and State of the Art Distribution. All of their
events were very well attended, the Trends in 2020 and
Best Practices was the most well attended session of
Match & Meet.
Q & A with Würth Industry
What was Würth’s experience like at the Match
& Meet? We had a positive experience with the Match
& Meet event! The platform they chose allowed us to
network with other attendees easily, and the built-in video
call function was a great feature. The platform set people
up to make successful connections and also allowed
for free exploration to connect outside your suggested
matches, the best of both worlds.
Can you give any tips to anyone attending a
virtual event? What preparation is necessary?
Come in with an open mind! We all know these virtual
experiences are not the same as saying a quick hello
while walking the show floor or the impromptu meeting
while at one of the sponsored social events. Prepare for
what it is, and make the most of it. You’ll only get out of it
what you put into it. We also planned to attend the virtual
events just as if they were a “real” tradeshow – block your
schedule, prepare your materials, and give it just as much
effort as you would have in person.
The attendance for the Würth sessions was
excellent. Can you give us any feedback? We
choose topics that we felt were going to be relevant to
the industry right now. Dan Hill and Chapman Revercomb
spoke to trends in 2020 and Würth’s best practices, how
we have evolved to serve our customers best throughout
this year. We all know this year was unlike any other, but
we’ve strengthened our customer and supplier partner
relationships, so it was great to share how we achieved
that success. AJ Strandquist and Ben Cybulski spoke
about our 3D printing solutions. As you know, we are really
a first mover in this realm for manufacturers. We’ve seen
incredible success this year, and we think people were
excited to hear about the new, cutting edge things we’ve
made possible for our customers through technology. We
appreciated all the positive feedback we received and the
attendance we saw.
Would consider this a successful event? We
would definitely consider it a success! Our teams made
new connections that we may not have made if the event
was in person, and we have started to act on action items
taken away from various meetings that, as mentioned, may
not have happened without the Match and Meet platform.
Have you revisited the platform since the
event to take advantage of the sessions or leads?
Many members of our teams are still using the platform
to follow up on leads or new contacts. But also, for
many of our team members, the new connections we
formed at the event have already folded into our daily
communications since the event allowed you to make
such great connections.
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