WINTER 2021

THE DISTRIBUTOR’S LINK 143
NELSON VALDERRAMA RETAINING TOP TALENT IN THE ERA OF COVID-19 from page 142
I do believe that culture “eats” strategy for breakfast.
The core values of your company are going through an
acid test right now. If those values are really in the hearts
and minds of every employee, it will play through with your
customers and your partners.
For example, one of the customers we have at
Intuilize since our relationship started we’ve both had
supreme confidence that when the other says “We will
do whatever it takes,” we mean it. We get stuff done, no
excuses. In turn, our dealings throughout the COVID era
have remained incredibly smooth.
Like me and my client, the culture and people behind
the purchase matter now more than ever. If yours is
strong, fight to keep it that way. If it is faltering, take
the time to reinforce your values with your team or work
to identify the areas where people are feeling isolated,
confused, unmotivated, and build a stronger unified
culture around correcting them.
Better People. Better Business Decisions.
Better Outcomes
We all know by now that the COVID era is presenting
challenges unlike anything we have ever seen before. And
the truth we all have come to realize (over and over again)
is that there is not and will not be a simple solution to
keeping your business profitable or even driving growth.
But starting with your people is a strategy that has been
proven time and time again.
At Intuilize, we help businesses make the most of
their business operations by putting their data to work,
and that’s sort of what we need to be doing with our
people. Take a hard look at the real value each person
brings to the table, the real risk it poses to lose a
superstar or a “glue” employee, and the real long-term
value a great new hire can win you.
Good people are a good bet, and good data can help
make sure we spot exactly who they are!
NELSON VALDERRAMA