Goldwell Product Book 2021

PRODUCT BOOK

BRAND STATEMENT
WE EMBRACE YOUR PASSION FOR BEAUTIFUL HAIR.
WE BELIEVE THAT ONLY TOGETHER WE CAN REACH NEW HEIGHTS
BY ACHIEVING CREATIVE EXCELLENCE, OUTSTANDING CLIENT
SATISFACTION AND SALON SUCCESS.
WE DO MORE THAN JUST UNDERSTAND YOU.
WE THINK LIKE YOU.
WE THINK STYLIST
1

WE BELIEVE
IN TRUE
PARTNERSHIP
You need a partner you can trust.
We are your professional, full-service salon partner.
We love to work hand in hand with you. For us, partnership is all
about creating value for your salon, your team and your salon clients.
We want you to grow and we are here to support you with every step.
Growing these days means acting consciously to find harmony
between beauty and sustainability. The Kao Salon Division
together with Goldwell aims to reduce the
environmental impact of our products and services.
Dedicated Goldwell products create an impact without
compromising your amazing hair results.
Let’s go on this journey together.
Reduce Waste Conserve Water Recycling CO 2 Emission Material Improvement
& Reduction
Kao Salon teamed up with ClimatePartner.com.
Scan the QR Code to get more information on CO 2 savings and assosiated climate protection projects.

CONTENTS
COLOR LINES
10 TOPCHIC
14 COLORANCE
18 NECTAYA
20 ELUMEN
26 LIGHTDIMENSIONS
30 OXYCUR PLATIN
32 SYSTEM
38 MEN RESHADE
39 OTHER PRODUCTS
40 DEPOT-CAN SYSTEM
41 COLOR ACCESSORIES
43 CONSULTATION &
TRAINING TOOLS
CARE & STYLING LINES
48 KERASILK & ACCESSORIES
64 DUALSENSES
78 STYLESIGN
86 ELIXIR
87 SPRÜHGOLD
87 CONBEL
TEXTURE LINES
92 NUWAVE & ACCESSORIES
94 STRUCTURE + SHINE
96 EVOLUTION
97 TOPFORM
97 VITENSITY
98 SYSTEM
SALON TOOLS
100 PROEDITION

“WITH EVERY
HAIR COLOR
I CREATE
AN IDENTITY.”
-----
Rodica Hristu
INTERNATIONAL GOLDWELL ARTIST,
CANADA
-----

COLOR
LINES
Get inspired by a holistic color system that gives you boundless
possibilities. From high-performance permanent color to gentle
tonings you get everything you need for beautiful and easy to
create color results. Just the way your clients love it.
THE DEPOT-CAN SYSTEM
CLEAN DISPENSING AND EXACT DOSING
Goldwell is the only brand that offers a Depot-Can System which allows
for clean dispensing and exact dosing. After dispensing, the can-system reseals
the color and prevents oxidation. It‘s simple, accurate and economical.
COLOR LINES
BENEFITS
Eliminate oxidative waste. The airtight can avoids potential oxidation of the color mass
and provides prolonged longevity – salons will no longer be throwing away partially
used tubes and bottles of color. Convenient mixing and application. Fast and
precise measuring. Professional application storage – mix color in front of your
clients and let the system increase your salon’s image.
10 TOPCHIC | 14 COLORANCE | 18 NECTAYA | 20 ELUMEN | 26 LIGHTDIMENSIONS
30 OXYCUR PLATIN | 32 SYSTEM | 38 MEN RESHADE | 39 OTHER PRODUCTS | 40 DEPOT-CAN SYSTEM
41 COLOR ACCESSORIES | 43 CONSULTATION & TRAINING TOOLS
8
9

TOPCHIC
INTELLIGENT COLOR
FOR DISTINCTIVE BEAUTY
Topchic guarantees intense colors full of brilliance in all dimensions.
Perfectly tailored to individual needs.
-----
100 %
GREY COVERAGE
ULTIMATE
DURABILITY
EXCELLENT
EVENNESS
OPTIMUM
GENTLENESS
COLOR LINES
UNIQUE
APPLICATION
-----
PROVEN PERFORMANCE
YOU CAN RELY ON
TECHNOLOGY
Every Topchic product incorporates
specialized technologies – providing
tailor-made solutions for your individual
needs. They are based on the iconic and
intelligent color system that is used for
the entire Topchic range: the Integrated
Protect System (IPS).
1. Equalizer System 2.0
The system combines the patented
Equalizer Polymer with cuticle smoothening
agents for excellent evenness from roots
to tips.
2. Coenzyme Technology
The patented Coenzyme Technology
intelligently prevents hair from damage by
neutralizing free radicals. For extraordinary
brilliant color tonality, gentleness and
durability.
11

TOPCHIC
TOPCHIC
PERMANENT HAIR COLOR
PERMANENT HAIR COLOR
Perfectly performing color
with 100% grey coverage.
Perfectly performing color
with 100% grey coverage.
THE NATURALS
100% grey coverage with complete variety.
100% natural coverage of fine to normal hair (N-shades).
100% grey coverage with a cool color direction (NA-shades).
100% grey coverage on resistant hair or more intense grey
coverage on normal hair (NN-shades).
@Elumenated Naturals with multi-shine reflections and up to
100% grey coverage in all dimensions, ready-to-use formula.
E
ELUMENATED
TOPCHIC
@ELUMENATED SHADES
@Elumenated Technology expanded to a whole color spectrum of reds,
blondes, browns and cool shades.
Oxidative hair color spiced up with a layer of outstanding multi-shine
Elumen reflections.
E
ELUMENATED
THE BLONDES
Luxurious warm and clear cool blondes.
THE SPECIAL LIFT
Topchic HiBlondes Control offers a broad shade spectrum:
The 11-Series lifts hair up to 4 levels lighter.
The 12-Series offers up to 5 levels of lift.
Topchic Neutralights highlift and tone in a single step service
for brilliant light browns and blondes.
Topchic Effects create warm and cool, unique fashion contrasts
while lifting up to 4 levels – even on colored hair.
+
RAYMAX
COLOR LINES
THE BROWNS
Rich warm browns and elegant cool browns.
THE MIX SHADES
Intensifying and neutralizing mixers.
THE REDS
Vibrant warm reds and cool energy reds.
TOPCHIC LOTION
Great consistency for ideal spreadability and perfect adherence
of the color to the hair.
3%, 6%, 9% and 12%.
With IntraLipid for ideal combability and smoothness.
Bottle shape for ideal handling, optimal squeezing and
perfect compatibility with the Depot-Can System.
12 13

COLORANCE
THE DEMI-PERMANENT HAIR COLOR
WITH INTRALIPID THAT REPAIRS
THE HAIR STRUCTURE
The healthier the hair, the more beautiful and shiny the color result will be.
Achieve fresh, lively and intensive colors.
-----
BRILLIANT
SHINE
SMOOTH
HAIR FEEL
OUTSTANDING
GENTLENESS
COLOR LINES
WITHOUT
AMMONIA,
WITHOUT
AMMONIA ODOR
-----
THE REPAIR INNOVATION
FOR A GREAT COLOR FEELING
TECHNOLOGY
Perfectly colors and repairs in one step
The pH-balanced formula with integrated
IntraLipid effectively repairs the hair structure
by regenerating up to 70% lost lipids.
15

COLORANCE
DEMI-PERMANENT HAIR COLOR
For unlimited possibilities: Enhancement of natural color, expressive fashion shades
or refreshment of colored bases. Grey coverage of up to 50%.
COLORANCE
DEMI-PERMANENT HAIR COLOR
With added grey covering power of up to 75% (NN, @Elumenated Naturals) –
darker reflections on highlifted, bleached and over-highlighted hair (Lowlights).
COLORANCE
Beautiful, glossy hair full of freshness
and liveliness.
New expression for the existing
natural tone.
Refreshment of color-treated bases.
COLORANCE MAXREDS SHADES
Brilliant reds ranging from warm to
cool. Intensive, vibrant and brilliant
reds – even on darker bases.
COLORANCE NN SHADES
Simply make grey disappear –
gentle and reliable.
Natural shades for discreet grey
coverage of up to 75%.
COLORANCE
@ELUMENATED NATURALS
Multi-shine reflections.
Ready-to-use formula –
combines Colorance with
Elumen reflections in one step.
Harmonized assortment for
perfect Goldwell Color Balancing
opportunities.
E
ELUMENATED
COLORANCE @ELUMENATED SHADES
@Elumenated Technology expanded to a whole color spectrum of reds, blondes and browns.
Oxidative hair color spiced up with a layer of outstanding multi-shine Elumen reflections.
E
ELUMENATED
COLORANCE LOWLIGHTS
Darker reflections for overhighlifted
blonde.
Restores a natural look to
over-highlighted hair.
Integrated pre-pigmenting
(IPP System) ensures a simple
one step color process.
COLORANCE
COVER PLUS LOTION
Especially designed to work with
Colorance Cover Plus – perfectly
suited for use with bowl and brush.
COLOR LINES
COLORANCE PASTEL SHADES
Beautiful, fashionable pastel color
effects. Perfectly suited for
pre-lightened hair.
Available in Pastel Rose, Pastel Lavender,
Pastel Peach, Pastel Mint,
Pastel Indigo.
COLORANCE MIX SHADES
To create individual color results.
Ideal for creative fashion results
and color correction.
Gentle blonde refinement with subtle glazed pigmentation for fascinating shine.
Directly after lightening, highlifting or in between two highlight services.
COLORANCE LOTION
Especially designed to work with Colorance – perfectly suited for use with applicator bottle.
COLORANCE EXPRESS TONING
Compact color palette with four
color shades (Champagne, Crème,
Silver, Icy) on level 9 and 10.
@ELUMENATED EXPRESS
TONING
Three cool @Elumenated shades
(Lavender, Beige Mint and Rosé)
on level 10.
Direct application at the basin.
Processes in just 5 minutes.
5min
E
ELUMENATED
COLORANCE EXPRESS TONING
LOTION
Especially designed to work
with Colorance Express Toning –
perfectly suited for use with
applicator bottle.
16 17

NECTAYA
HAIR COLOR WITHOUT AMMONIA,
WITHOUT AMMONIA ODOR
Nectaya enriches with nurturing care creating the best basis for beautiful
color results without compromising on performance.
-----
NURTURING HAIR COLOR –
WITHOUT AMMONIA,
WITHOUT AMMONIA ODOR
NOTABLY HEALTHIER
HAIR FEELING
RICH SATURATED
COLOR
OPTIMUM
GENTLENESS
GUARANTEED
GREY COVERAGE –
UP TO
100 %
-----
NECTAYA
PERMANENT HAIR COLOR
Hair color containing nurturing IntraLipid
without ammonia, without ammonia odor.
NECTAYA NURTURING
COLOR CREAM
Super nurturing hair color for a
notably healthier hair feeling.
Concise range with 36 intermixable
shades to meet all color needs.
For refined, rich and deep color
results with exceptional color
brilliance.
NECTAYA NURTURING
DEVELOPER LOTION
Rich formula available in 3%, 6%
and 9% to meet all color needs.
The creamy consistency is easy to
apply and pleasant to work with.
NECTAYA ENRICHED NATURALS
Natural smoothness, manageability and shine for an incredibly rejuvenated hair feel.
Super nurturing care and gentleness. 1
Up to 100% grey coverage and natural, lively color results.
COLOR LINES
A UNIQUE COMBINATION
OF TECHNOLOGIES
TECHNOLOGY
6 years of extensive research.
The first ever permanent hair color with
patented IntraLipid Technology to replenish
lost lipids within the hair structure.
Up to 91% ingredients of natural origin. 2
Enriched with deep conditioning Argan Oil.
Cosmetic cream consistency with 100%
natural fragrance.
18
1
When compared to conventional, ammonia-free permanent hair color – confirmed by EMTEC, Laboratory for Electromicroscopy and Material Analysis, 2012.
2
Incl. water.
1
CAUT 2014, Germany, n=71.
19

ELUMEN
COLOR DIFFERENT
A paintbox to color outside the lines.
Full flexibility is yours.
-----
CHOOSE
LONG LASTING OR
SEMI-PERMANENT
COLOR
AND PERFECTLY
MATCHED
COLOR CARE
-----
COLOR LINES
21

ELUMEN
EVERYTHING A COLOR IS. AND ISN'T.
Long lasting color, oxidant-free. Exceptional brilliance with incredible shine.
Exceptional durability. Up to 100% natural grey coverage.*
ELUMEN PLAY
PRESS PLAY TO START.
Semi-permanent color. Maximum versatility. Lasts up to 10-15 washes. 1
ELUMEN COLOR
Long lasting hair color
oxidant-free. Extra vibrant and
shiny hair color without damage.
No ammonia odor.
Now including Elumen Grey
Shades.
ELUMEN CLEAR
Color mass without dyestuffs -
to soften or lighten any Elumen
shade or to enhance the natural
shine when used purely.
ELUMEN PLAY COLOR
Semi-permanent hair color.
Ready to use. No developer
required. No Color shift.
Fading on tone. 2
Now including Elumen Play
Metallics.
ELUMEN PLAY ERASER
Removes any Elumen Play
shade by up to 100% 3 on
pre-lightened hair.
Creates a clean canvas for your
creativity. With effective caring
agents that help to insure hair´s
integrity during the process.
Provides a conditioned and
smooth hair feel.
Folding box 100% climate neutral
Folding box 100% climate neutral
ELUMEN PREPARE
Pre-treatment. Improves the
durability and optimizes the
deposit of Elumen hair color.
ELUMEN THICKENER
Thickens the consistency of
Elumen hair color when carrying
out creative techniques.
COLOR LINES
ELUMEN LOCK
Reduces fading of Elumen hair color
for a longer lasting result.
ELUMEN RETURN
Hair Color Reducer. Reduces the
color immediately after coloration
with Elumen. Works without
oxidizing and reducing agents.
ELUMEN CLEAN
For the gentle removal of stains on the skin caused by Elumen and Elumen Play hair color.
1
Depending on shade and hair structure.
22 *NN@6, NN@8, CAUT Germany, 2018
2
Up to 100%.
23
3
Depending on hair structure and intensity of existing color.

ELUMEN
COLOR CARE LIKE NO OTHER.
The perfect match for Elumen and Elumen Play.
ELUMEN SHAMPOO
Specially designed for Elumen colored hair: Color care shampoo for all hair types.
Gently cleanses, supports the repairing effect and reduces washout of Elumen hair color.
Further allows Elumen Play to gradually fade out tone on tone. Maintains the special Elumen
brilliance and color intensity.
ELUMEN CONDITIONER
Specially designed for Elumen colored hair. Color care conditioner for fine to normal hair.
Detangles instantly for better combability. Reduces frizz and smoothes the surface of the hair.
Supports the repairing effect and reduces washout of Elumen hair color.
Further allows Elumen Play to gradually fade out tone on tone. Maintains the special Elumen
brilliance and color intensity.
COLOR LINES
ELUMEN LEAVE-IN CONDITIONER
Specially designed for Elumen colored hair: Lightweight leave-in conditioner for fine to normal
hair. Nourishes instantly for improved detangling and combability.
ELUMEN MASK
Specially designed for Elumen colored hair. Nourishing mask for thick and porous hair.
Intense care for Elumen colored hair.
24

LIGHTDIMENSIONS
SMOOTHER. STRONGER. BRIGHTER. BETTER.
LIGHTENING UNLIMITED
Goldwell´s superior lightening range with cutting edge technologies.
-----
POWERFUL
LIFTING PERFORMANCE
INCREDIBLY
HAIR FRIENDLY
FULLY
CUSTOMIZABLE
-----
COLOR LINES
TECHNOLOGY
By controlling free radicals the
Lightening Control Technology allows a
stronger and more targeted lift.
With Anti-Yellow-System for the clearest
and most even results.
The integrated
BondPro+ Technology protects
the hair from damage and strengthens
the hair fibres 1 .
1
if used in combination with BondPro+ step 2.
27

LIGHTDIMENSIONS
SILKLIFT
HIGH PERFORMANCE LIGHTENERS
For the best hair condition after a lightening service. 1 Perfect conditioning through integrated
IntraLipid Technology and SilkProteinComplex. For ultra shiny, smooth and soft hair.
LIGHTDIMENSIONS
SILKLIFT CONTROL
HIGH PERFORMANCE LIGHTENERS WITH TONE CONTROL
Powerful lift & tone control in just one step. For the coolest results on natural
or colored bases without corrective toning. 1 Up to 7 levels of lift.
SILKLIFT STRONG
Most powerful lift for normal to resistant hair.
Up to 9 levels of lift.
SILKLIFT CONTROL ASH
For levels 5 – 7.
Packaging 80% less plastic 2 , recyclable by 97% 3 .
Folding box 100% climate neutral.
Packaging 80% less plastic 2 , recyclable by 97% 3 .
Folding box 100% climate neutral.
SILKLIFT ZERO AMMONIA
Gentle lift for fine or stressed hair.
Up to 6 levels of lift.
SILKLIFT CONTROL PEARL
For levels 6 - 8.
Packaging 80% less plastic 2 , recyclable by 97% 3 .
Folding box 100% climate neutral.
Packaging 80% less plastic 2 , recyclable by 97% 3 .
Folding box 100% climate neutral.
SILKLIFT CONDITIONING CREAM DEVELOPER
Conditioning cream developer for SilkLift and Brightener.
Ensures the best possible care and conditioning during
the lightening process. 4
3% (10 VOL.)
6% (20 VOL.)
9% (30 VOL.)
SILKLIFT 2IN1 SERUM
Ultra high concentrated conditioning and tone
stabilizing serum.
Adds intensive care and condition to the hair
and stabilizes the counteracting pigments
in SilkLift Control.
Mandatory for all SilkLift Control shades.
Optional for SilkLift Strong and SilkLift Zero Ammonia.
COLOR LINES
Folding box 100% climate neutral.
1
When compared to leading competitors.
1
Within the LightDimensions range.
28 2
Than former SilkLift box.
2
Than former SilkLift box.
29
3
Assessed by cyclos HTP GmbH for D, AT, NL, UK, NO (varies for different packaging components).
3
Assessed by cyclos HTP GmbH for D, AT, NL, UK, NO (varies for different packaging components).
4
Due to formula with SilkProteinComplex and IntraLipid Technology.

LIGHTDIMENSIONS
BRIGHTENER
CONTROLLED LIFTING CREAM
Brighten and perfect lightening results with a controlled amount of lift of up to 1,5 levels.
Soften contrasts for the most naturally blended looks or power tone in combination with @Pure Pigments.
The integrated Cool Protect Technology ensures cool results that last longer.
BRIGHTENER NATURAL
For levels 7 – 9.
BRIGHTENER SILVER
For levels 5 – 7.
COLOR LINES
OXYCUR PLATIN
POWERFUL POWDER BLEACH – FAST AND PRECISE
Meets all bleaching service demands ranging from subtle highlights to extreme lift.
For powerful and gentle results. Pleasant and easy to work with –
mixes easily into a creamy consistency.
OXYCUR PLATIN DUST-FREE
Dust-free, blue powder bleach for power lifting.
Platin-Plus formula for lifting the hair up to 7 levels.
30

SYSTEM
@PURE PIGMENTS
IMAGINE COLOR. NOW MULTIPLY IT
A revolution in Goldwell hair color.
High-definition direct dye additives that elevate hair color
with unprecedented vibrancy and brilliance.
SYSTEM
CREATIVITY
Unlimited customization of your color services
with @Pure Pigments innovative additives.
PURE YELLOW, PURE ORANGE, PURE RED
AND PURE VIOLET
Create vivid tones and effects.
-----
MULTI-DIMENSIONAL
SHINE
EXTRAORDINARY
COLOR BRILLIANCE
UNPRECEDENTED
VIBRANCY
OUTSTANDING
COLOR INTENSITY
LONG-LASTING
-----
COOL VIOLET, COOL PINK
Create vivid tones and counteract unwanted tones.
PEARL BLUE AND MATTE GREEN
Soften and counteract unwanted tones.
COLOR LINES
ELUMENATED
COLOR ADDITIVE
The eight concentrated tones of
@Pure Pigments add a unique play of color
reflections and shine to your Goldwell
color. Developed to work exclusively
with Topchic, Colorance, Nectaya
and LightDimensions Brightener,
@Pure Pigments integrates easily into
your favorite formulations.
BREAKTHROUGH
TECHNOLOGY
HD 3 Color Technology in
@Pure Pigments is the next generation of
direct dye technology from Goldwell.
This breakthrough innovation creates longlasting,
multi-dimensional, high-definition
color results for unique light reflections and
extraordinary shine from all angles.
THICKENER
Forget bleeding – place even strongly contrasting tones
next to each other, with up to 4 levels difference. 1
No limitations and no foils. Maintains the perfect
performance of your color and lighteners.
32 1
30 drops Thickener for 80 ml Topchic color mass or 40 drops Thickener for 80 ml Topchic @Elumenated color mass.
33

SYSTEM
BONDPRO+
A NEW LEVEL OF COLOR EXPERTISE
BondPro+ ensures exceptional hair quality
after lightening, coloring and texturing services.
-----
SUPERIOR
RELIABILITY
NO VISIBLE
DILUTION
EASY 2-STEP
APPLICATION
COLOR LINES
NO ADDITIONAL
PROCESSING TIME
100 %
CUSTOMIZED TO
GOLDWELL
-----
HOW BONDPRO+
WORKS
TECHNOLOGY
BondPro+ protects hair from damage during
alkaline services and therefore prevents
breakage by strengthening the hair fiber and
supporting bond stability.
Due to its deeply nourishing and revitalizing
effect, it will make hair look and feel
significantly healthier. There is no visible
dilution of lightening or color performance.
The BondPro+ Inter-Amino-Bonding-System
is based on an advanced amino acid formula
in combination with moisturizing panthenol
and cationic polymers. BondPro+ is 100%
customized to Goldwell products.
Its application is quick and easy, with no habit
change or different developer necessary.
35

SYSTEM
BALANCE
BondPro+ high performing products to optimize
the hair structure and prevent hair damage.
SYSTEM
SOLUTION
The Goldwell System products offer you every tool
to perfect your color services.
1. PROTECTION SERUM
Penetrates the hair fiber and
protects it from within during
alkaline bleaching, coloring and
texturizing processes.
It therefore strengthens hair
and prevents breakage.
2. NOURISHING FORTIFIER
A rich, intensive treatment
that reinforces the bonds
within the hair.
Each hair fiber is strengthened
and deeply nourished.
SYSTEM COLOR REMOVER SKIN
For the effective, yet gentle removal of skin staining.
Ready-to-use, mild lotion.
Dermatologically tested.
BONDPRO+
PROFESSIONAL KIT
1x Protection Serum and
2x Nourishing Fortifier.
HAIR COLOR REMOVER
High-performance formula enriched with conditioning
PQ10. It penetrates the hair and gently 1 removes the
oxidative dyestuff molecules. Its unique CanvasReset
System with integrated BondPro+ protects the hair‘s
integrity while effectively removing the artificial color.
COLOR LINES
STRUCTURE EQUALIZER
Instantly equalizes structural differences.
Optimizes the color deposit on hair.
For more even color results.
36 1
In comparison to a conventional bleach wash.
37

MEN RESHADE
OTHER PRODUCTS
SEMI-PERMANENT HAIR COLOR
The most masculine way to blend grey. For consistently natural, transparent
grey reduction without helmet effect, no visible regrowth.
For a quick, easy and effective color refreshing, color correction
and/or color refinement in the salon and at home.
GREY BLENDING POWER SHOTS
4 Cool Ash Shades
(4CA, 5CA, 6CA, 7CA).
Hybrid Foam Technology works
in only 5 minutes.
Tone Guard Technology for consistently
natural and masculine color.
COLORANCE PH 6,8
Brilliant demi-permanent color without ammonia or ammonia odor.
Especially gentle thanks to pH-balanced technology and hair structure regenerating IntraLipid.
For your client at home.
DEVELOPER CONCENTRATE
Special developer lotion for
guaranteed application time
of 5 minutes.
MEN RESHADE
APPLICATOR BOTTLE
Color components are mixed in
the special Men ReShade applicator
bottle and applied as foam
consistency.
COLOR STYLING MOUSSE
Colored styling foam with conditioning ingredients and styling-polymers for soft hold
and volume.
Easy application without rinsing. For your salon and your client at home.
COLOR LINES
SOFT COLOR
Directly absorbing color foam for brilliant color results in only 5 minutes.
For shiny hair – easy to comb.
For your salon and your client at home.
38 39

DEPOT-CAN SYSTEM
COLOR ACCESSORIES
MEASURING AND MIXING TOOLS
The professional Depot-Can System exclusively by Goldwell for
clean and precise measuring and mixing. Easy, quick and economical to use.
COLOR CAN SYSTEM
Perfectly adjusted to the
Depot-Can System.
Integrated brush tray and
wiping edge for clean working.
Ideal cleaning process –
quick and easy.
P_CAT
(PROFESSIONAL COLOR
APPLICATION TOOL)
Unique application tool.
For a faster and more convenient
application.
Ergonomic shape, easy to use,
ideal for regrowth applications.
COLORING BOWL
Integrated brush deposit and
strip-off ridge for clean working.
Twin scales enable easy and
precise measuring. Ergonomic
shape and non-slip base.
COLOR MASTER MIXER
Professional color mixer for easy,
fast and effective mixing of the
formula into a smooth, creamy
working mass.
COLORMAT
Dispensing, mixing and clean
application in one tool.
DEPOT PUMPS
Allows quick and easy dispensing
of the Topchic and Colorance
Lotion when working with the
Depot-Can System.
COLORING BRUSHES
Ergonomically shaped handle for
comfortable hold and precise and
convenient applications.
Slightly textured bristles assist product
pick-up and color application
for easier and cleaner working.
Available in medium and large for
standard usage and angled cut
for creative work and freestyle
techniques.
ALUMINUM FOILS
Premium quality aluminum.
Flexible cutting to desired length.
Colored foils facilitate distinguishing
various color formulae during
creative application.
FOIL CUTTER
Easy and precise cutting and
folding of aluminum foils in
one single convenient step.
COLOR LINES
COLORANCE APPLICATOR
BOTTLE
DEPOT-CAN SYSTEM
Application tool with sectioning
hook, brush and nozzle
attachments specifically designed
to work with Colorance.
Removable valve for easy cleaning.
Holds up to 180 ml of color mass.
Perfect for can users.
COLORANCE APPLICATOR
BOTTLE
Application tool with sectioning
hook, brush and nozzle attachments
specifically designed to work with
Colorance.
Holds up to 180 ml of color mass.
Perfect for tube users.
APRON
Comfortable material.
Easy fit to individual size.
CAPE
One size.
Washable and usable with
all Goldwell products.
COLOR RACK
Space-saving storage of Topchic
and Colorance cans and tubes.
Can be expanded (standardized
units). Measures: 30x24x21
(WxHxD in cm).
CLEANSING BOTTLE
Quick and simple cleaning of the
Color Can System, the Colormat
and the Applicator Bottle.
COLORING GLOVES
50 comfortable latex gloves
per box.
Contoured, grooved fingertips
prevent the brush from slipping
during the coloring process.
Available in S, M, L and XL.
THERMAL FOILS
Pre-cut, special coloring paper.
Offers particularly good adhesion
of the color mass to prevent
slipping and bleeding during
color application and processing.
40 41

PURE YELLOW
LEVEL
Pure Yellow:
» Enhances shine and vibrancy, also in counteracting
formulations
Pure Red:
» Enhances copper- and violet-based colors
» High amounts lead to deeper red results
Pure Orange:
» Creates shine with warmer effects
Pure Violet:
» Add 1–2 drops to Topchic HiBlondes Control for
counteraction
1 1
2 3 1
2 3
1:1 2:1
LOTION
COLOR
COLOR
CREATIVITY
High-definition direct dye additives for long-lasting and multi-dimensional color results,
delivering extraordinary shine with a 3D effect that creates unique light reflections.
Topchic/Nectaya
80 ML = 40 ML LOTION + 40 ML COLOR
RECOMMENDED AMOUNTS
Pearl Blue and Matte Green:
» Enhance cooler tones containing A, MB and SB shades
» Counteract warm unwanted tones
» Leads to cooler results on very porous hair
Topchic HiBlondes Control/Colorance
60 ML = 40 ML LOTION + 20 ML COLOR
10 0.08 ml @Pure Pigments (2 DROPS) 0.06 ml @Pure Pigments (1–2 DROPS)
7–9 0.8 ml @Pure Pigments (20 DROPS) 0.6 ml @Pure Pigments (15 DROPS)
2–6 8 ml @Pure Pigments (2 ½ PIPETTES) 6 ml @Pure Pigments (2 PIPETTES)
TOPCHIC
NECTAYA
PURE ORANGE
@PURE PIGMENTS
PURE RED PURE VIOLET
PEARL BLUE MATTE GREEN
Combine with: TOPCHIC, NECTAYA AND COLORANCE
Add one drop or up to 10% to the final color mass.
The lighter the level, the more intense the result.
Important: Do not use @Pure Pigments with Elumen!
TOPCHIC HIBLONDES CONTROL
COLORANCE
@PURE PIGMENTS
1. Use Topchic, Nectaya and Colorance as per normal usage instructions,
process, and remove as usual.
2. BondPro+ and/or Thickener can be added to the finished color mass
(Lotion + Color + @Pure Pigments).
MIX WELL
MIXING VIDEO
CREATE YOUR INDIVIDUAL
@ELUMENATED HAIR
COLOR IN THE GOLDWELL
EDUCATION PLUS APP
» Even strong contrasting tones can be placed next to each
other, with up to 4 levels difference*
» No limitations and no foils
» Easily controls and customizes the consistency of oxidative
color and lightener
» All kinds of creative freehand techniques with Goldwell
color brands
» Maintains the perfect performance of color and lighteners
* 30 drops Thickener for 80 ml Topchic color mass or 40 drops
Thickener for 80 ml Topchic @Elumenated Hair Color color mass.
Intuitive mixing and usage:
1. Shake well before use.
THICKENER
Combine with: TOPCHIC, NECTAYA, COLORANCE, SILKLIFT,
SILKLIFT CONTROL, OXYCUR AND NEW BLONDE
2. Measure and mix Goldwell Color Brands as per normal
usage instructions.
3. Add Thickener and mix to achieve your desired
consistency.
Important: Do not use Thickener with Elumen!
SHAKE WELL
MIX COLOR
MASS
ADD
THICKENER
For consistencies from just slightly thickened to
very heavy and viscous: start with approximately
10 drops to 80 ml of final color mass and add
until the desired consistency.
Make your client happy: with
Kerasilk or Dualsenses and
StyleSign customized home
care and styling products,
you help your client to use
the best to keep their great
new hair color.
4
MIX WELL
SOLUTIONS
COLOR REMOVER
SKIN
» Gently yet efficiently removes
color stains from the skin
» Convenient and easy-to-use
Multiply your color services.
» Dermatologically-tested and mild
Combine with: ALL GOLDWELL
COLOR BRANDS (excl. ELUMEN)
Act professional: Your consultation is the key to perfect results. Use all supporting tools
to define the desired hair color and style.
Be safe: lock in your beautiful color results with Dualsenses
Intensive Conditioning Serum and create the desired
style with StyleSign or Kerasilk Style products.
AT HOME
IN-SALON
MAINTENANCE
POST-CARE
& STYLING
CONSULTATION
SERVICE CYCLE
APPLICATION
STRUCTURE
EQUALIZER
» Instantly equalizes structural
differences
» Optimizes the color deposit in the
hair structure
» Use before every kind of color service
for more even color results
» With advanced Equalizer Polymer
and new appealing fragrance
Combine with: ALL GOLDWELL
COLOR BRANDS (excl. ELUMEN)
Spray section by section evenly onto
the entire hair. Leave in and apply
color mass as usual.
Be prepared: arrange all your
tools to work in a professional
way and apply Structure
Equalizer before every color
application to ensure optimized
color results.
Feel free: You can use any kind of creative application
technique. Adding Thickener supports you in freehand
techniques.
PREPARATION
SPRAY ONTO DRY
OR TOWEL-DRIED HAIR
The BondPro+ Inter-Amino-Bonding-System is based on an advanced amino-acid formula
in combination with moisturizing panthenol and cationic polymers.
Step 1:
Protection Serum
1
1
SILKLIFT
OXYCUR
TOPCHIC
NECTAYA
TOPCHIC
HIBLONDES CONTROL
2
+ +
35 ml 1x (25 g) 3x
LOTION
LOTION
LOTION
1:1
2:1
COLOR
SERUM
COLOR
BONDPRO+
» Superior reliability for maximum confidence: no visible
dilution of lightening and color performance
» Strengthens the hair fiber and supports bond stability
» Prevents breakage during alkaline services and protects
hair from damage
» Hair is revitalized and deeply nourished, it looks and feels
significantly healthier
Combine with: TOPCHIC, NECTAYA, SILKLIFT, SILKLIFT CONTROL AND OXYCUR
ADD
PROTECTION
SERUM
APPLY AS
USUAL
BALANCE
» Penetrates the hair
» Protects the hair fiber from within during the alkaline
bleaching, coloring or texturizing process
» Prevents hair breakage
YOUR CLIENT´S WISH:
RINSE
AFTER USUAL
“I would like to have a sparkling hair color,
with extraordinary shine, something that is
different, but not too colorful.”
DO NOT
SHAMPOO
“I’d like a very intense and expressive shade
for my hair.”
“Can you color my long hair in a special two-tone
effect by combining very light and very colorful
tones? And is it risky to lighten hair?”
“My brunette hair should have a shimmering,
very cool tone without any yellow or orange.”
Step 2:
Nourishing Fortifier
» Intensive treatment
» Reinforces the bonds in the hair
» The hair fiber is strengthened and deeply
nourished
Ready to use
Protection Serum
Number of pump strokes
(1 = 2 ml)
20 ml 1 x
40 ml 2 x
60 ml 3 x
120 ml 6 x
180 ml 9 x
Ready to use
Protection Serum
Number of pump strokes
(1 = 2 ml)
30 ml 1 x
60 ml 2 x
90 ml 3 x
120 ml 4 x
3 2 4 5
APPLY
NOURISHING
SHAMPOO
CARE
PROCESSING
FORTIFIER
Multiply TIME your client loyalty AND PROCESS and your salon success.
FOR 10 MIN
YOUR RECOMMENDATION:
COLOR MORPHING SERVICE
Different shades of @Pure Pigments create a 3D effect in
multiple tones that changes and morphs with every
movement. This can be from subtle to vibrant – you choose!
COLOR BOOSTING SERVICE
With @Pure Pigments I can boost your hair color to the
max with color depth and coverage at the same time.
A creative technique makes it a unique look.
COLOR WASHING SERVICE
I’ll thicken the color mass with Thickener to avoid unwanted
color shading or intermixing. Your hair will be reliably
protected during the lightening process by BondPro+,
which makes it look and feel significantly healthier.
COLOR COOLING SERVICE
To counteract warm tones, I’ll customize your hair color
with @Pure Pigments; this gives your hair multi-tonal
cool reflections.
For further information please contact your Goldwell representative. | goldwell.com
Goldwell is part of Kao Salon Division.
Enriching the lives of stylists, salon owners and their clients through trusted partnership, salon business growth
and our salon exclusive portfolio of advanced services, innovative products and inspiring education.
EVEN MORE OPPORTUNITIES WITH
GOLDWELL COLOR BRANDS AND SYSTEM PRODUCTS
Your toolbox to bring your creative color ideas to life and design your unique services.
CREATIVITY
@PURE
PIGMENTS
THICKENER
Multiply your color opportunities.
SOLUTIONS
COLOR
REMOVER SKIN
STRUCTURE
EQUALIZER
THE DIMENSIONS OF
GOLDWELL COLOR SYSTEM
» Unlimited freedom to fuel your creativity
» Individual color services, customized to
fulfill your clients’ wishes
» High-performing integrated system to build
your confidence for all your color services
BALANCE
BONDPRO+
COLOR ACCESSORIES
ELUMEN
CONSULTATION &
TRAINING TOOLS
FOR AN INSPIRING COLOR SERVICE
RIGHT FROM THE BEGINNING
COLOR CARD
Clearly shows the results achievable on different base
levels. Effective consultation tool and shade selection.
RACK SYSTEM
Effective, easy-to-use storage solution
for Elumen bottles.
COLOR TABLEAU
FOR CLIENT CONSULTATION
Ideal handling.
Targeted client consultation with two special
consultation boards.
Segments for an optimum shade overview.
TECHNICAL COLOR CARD
FOR THE MIXING AREA
User friendly with a compact book format.
Ideal and convenient to work with due to the tailormade
shade segmentation. Integrated Highlift Matrix –
no further need for a separate Highlift color card.
COLOR LINES
GOLDWELL EDUCATION PLUS APP
Designed to discover the world of Goldwell Education
with useful and fun-to-use tools that provide you with
everything you need in the palm of your hands.
GOLDWELL EDUCATION PLUS YOUTUBE CHANNEL
For inspirational videos and pro-tutorials.
www.GoldwellEducation.plus
COLOR CARD ELUMEN PLAY
Clearly shows the results achievable on different base
levels. Effective consultation tool and shade selection.
APPLICATOR BOTTLE
WITH NOZZLE
Ideal for mixing several
shades. Simplifies measuring.
ELUMEN COLORING BOWLS
Colorful bowls for better differentiation. Attachable for
easier handling and application. Non-slip base.
APPLICATOR COMB
Application comb specifically
designed for Elumen.
Facilitates quick and comfortable
color application.
Minimizes scalp staining.
Suitable for all Elumen applicator
bottles.
ACTIVATION FOLDER
Product-related, concise and easy to understand
key tool in the salon with all relevant information
on the benefits, usage and selling of the products
and services. Including special tips and tricks from
stylist to stylist to increase professional knowledge
and confidence.
KNOW IT | Product
USE IT | Application
YOUR COLOR TOOLBOX
UNLIMITED SERVICES WITH CONFIDENCE
IN RESULTS AND PERFORMANCE
USE IT | Application
TALK ABOUT IT | Consult with your client
+
35 ml 1x (25 g)
UNLIMITED CUSTOMIZED
SOLUTIONS FOR ANY CLIENT WISH
KNOW IT | Product
USE IT | Application
KNOW IT | Product
UNLIMITED CREATIVITY
355970GB•09/18
42 43

“THE STRENGTH OF
MY CLIENTS’
HAIR BEGINS WITH
PERFECT CARE.”
-----
Rebecca Hiele
GOLDWELL
INTERNATIONAL ARTIST,
USA
-----

CARE &
STYLING
LINES
Each salon client is unique. With the Goldwell care & styling
portfolio you can serve all of your clients’ individual hair needs and
have the perfect answer to their lifestyle and daily hair care routine.
The assortment makes your daily salon life easier and supports
your business by offering complementary home care products.
DUALSENSES & STYLESIGN –
THE PERFECT MATCH
CARE & STYLING LINES
Don’t work hard, work quick, easy and smart! Dualsenses and StyleSign are
the essential care & styling brands you can count on. Developed exclusively for you,
they work hand-in-hand for guaranteed results of a true professional.
Dualsenses delivers instantly visible and touchable results with built-in
color protection in all products¹ and an innovative color technology for
magnificent luminosity.
StyleSign supports you in creating true signature styles for all of your clients.
The easy-to-use and reliable products simplify your styling routine, whilst
help protecting your client’s hair from heat, premature – containing UV filter.
KERASILK LUXURY HAIR CARE
48 KERASILK & ACCESSORIES | 64 DUALSENSES | 78 STYLESIGN
86 ELIXIR | 87 SPRÜHGOLD | 87 CONBEL
For long-lasting transformation into perfect hair like silk, Kerasilk’s luxurious
assortment will care for your highly demanding clientele. It offers exclusive
technologies combined with high-end ingredients. Luxurious in-salon
services provide long-lasting results for all your clients‘ hair needs while
the exclusive home care products extend the Kerasilk experience.
The styling products give you all you need to create the finest looks.
Holistic hair care from scalp to the perfect finish.
1
Except for Dualsenses Ultra Volume Dry Shampoo,
46 Scalp Specialist Anti-Hairloss Spray, Anti-hairloss Serum and Sensitive Foam Shampoo. 47

KERASILK
LONG-LASTING TRANSFORMATION
INTO PERFECT HAIR LIKE SILK
-----
EXCLUSIVE
TECHNOLOGIES
HIGH-END
INGREDIENTS
CUSTOMIZABLE
SALON SERVICES
CARE & STYLING LINES
SALON EXCLUSIVE
HOME CARE PRODUCTS
-----
KERASILK SEGMENTS
KERASILK
REVITALIZE
KERASILK
REPOWER
KERASILK
CONTROL
KERASILK
RECONSTRUCT
KERASILK
COLOR
KERASILK
STYLE
Rejuvenates scalp and
hair by counteracting
and protecting against
the key signs of
scalp aging.
Strengthens and
bodifies fine
and limp hair.
Reshapes and
smoothens
unmanageable
and frizzy hair.
Nourishes and
reconstructs stressed
and damaged hair.
Keeps beautifully
colored hair
brilliantly shiny.
Enables weightless,
touchable styling
for beautifully
cared-for hair.
49

KERASILK
REVITALIZE
KERASILK
REVITALIZE
Beautiful hair starts with a healthy scalp.
Long-lasting scalp rejuvenation for beautiful scalp & hair.
IN-SALON & HOME CARE
IN-SALON
HOME CARE
IN-SALON & HOME CARE
EXFOLIATING PRE-WASH
• With Jojoba derived exfoliants
• Deeply cleanses scalp
SHAMPOO
• Gently cleanses after the
exfoliating step
NOURISHING SHAMPOO
• Gently cleanses and intensively
hydrates
• Helps to retain moisture and
soothes the scalp
FOR DRY, SENSITIVE SCALP
NOURISHING SERUM
• Strengthens the natural protective
layer of the skin
• Intensively hydrates dry, sensitive
scalp
• For a long-lasting soothing effect*
REBALANCING SCALP FOUNDATION
• With activating micro-foam
• Moisturizes and rebalances the scalp
DETOXIFYING SHAMPOO
• Effectively cleanses and fights the
symptoms of dandruff
• Rebalances oily scalp*
FOR UNBALANCED SCALP
*by daily usage
DETOXIFYING SERUM
• Strengthens the natural protective
layer of the skin
• Effectively fights the symptoms of
dandruff and rebalances oily scalp
• For a long-lasting clarifying effect*
CARE & STYLING LINES
*by regular usage
*by daily usage
FOR THINNING, WEAK HAIR
REDENSIFYING SHAMPOO
• Gently cleanses
• The perfect care for a
rejuvenated scalp and thicker-,
denser-looking hair
REDENSIFYING SERUM
• Efficiently prevents from hereditary
hair loss
• Strengthens the roots and redensifies
the hair
• For long-lasting thicker, denser hair*
*by daily usage
50 51

KERASILK
CONTROL
KERASILK
CONTROL
For unmanageable, unruly and frizzy hair.
Long-lasting transformation into perfectly smooth and soft hair for up to 3–5 months 1 .
With brilliant color protection, Keratin and Liquid Silk.
IN-SALON
HOME CARE
SHAMPOO
• Gently cleanses and smoothes
CONDITIONER
• Smoothes and tames
SHAMPOO
CONDITIONER
INTENSIVE SMOOTHING MASK
INTENSIVE SMOOTHING MASK
• Smoothes for long-lasting
manageability, control and shine
PURIFYING SHAMPOO
• Intensively cleanses
• Prepares hair for the Keratin
Treatment
• For all hair types
SMOOTHING FLUID
• Instantly smoothes and tames
• Provides heat protection
RICH PROTECTIVE OIL
• Instantly tames and adds
intense shine
• Provides humidity and heat
protection
CARE & STYLING LINES
KERATIN SHAPE/SMOOTH
Medium/Intense
• Thermal-active KeraShape-
Technology transforms hair
into long-lasting, smooth and
soft hair like silk – that lasts up
to 3-5 months
• Customize by combining Shape
and Smooth components
FINISHING CREAM SERUM
• Seals in the effect of the Keratin
Treatment and minimizes odor
• Provides heat protection
DE-FRIZZ PRIMER
• Perfectly primes for easy blow-dry
to provide manageable and
frizz-controlled hair
• Ideal completion to prolong the
effect of the De-Frizz Service
HUMIDITY BARRIER SPRAY
• Shields finished style from
high humidity and blocks frizz
until next wash
• Provides a shiny and weightless
finish
DE-FRIZZ TAME + DE-FRIZZ SMOOTH
• Thermal-active KeraShape technology controls frizz and
beautifies the hair’s natural shape for long-lasting manageable
and frizz-controlled hair like silk – lasts up to 4-6 weeks
BEAUTIFYING HAIR PERFUME
• Exquisite oriental notes restore a freshly-washed hair scent, while masking
and shielding against unpleasant odors
• Helps to maintain a silky hair feel and a touch of shine, while preventing static
52 1
In combination with the Control Keratin Treatment.
53

KERASILK
RECONSTRUCT
KERASILK
RECONSTRUCT
For stressed and damaged hair.
Long-lasting transformation into perfectly supple and healthy-looking hair for up to 10 washes 1 .
With brilliant color protection, Keratin and Hyaloveil TM .
IN-SALON
HOME CARE
SHAMPOO
• Gently cleanses and nourishes
CONDITIONER
• Nourishes, softens and
conditions
SHAMPOO
CONDITIONER
INTENSIVE REPAIR MASK
CARE & STYLING LINES
INTENSIVE REPAIR MASK
• Fortifies, reconstructs and
enhances resilience
• Provides lasting moisture and
protection from recurring dryness
INTENSIVE REPAIR
PRE-TREATMENT
• Reinforces and replenishes
extremely stressed areas of the hair
REGENERATING
BLOW-DRY SPRAY
• Instant combability and repair
for a soft, weightless feel
• Provides heat protection
RESTORATIVE BALM
• Improves hair elasticity and
prevents dryness and hair breakage
• Provides heat protection
INTENSIVE REPAIR TREATMENT
• Provides long-lasting nourishment
• Replenishes and reinforces the strength of each hair strand
• Customize with Reconstruct Intensive Repair Pre-Treatment
SPLIT ENDS RECOVERY
CONCENTRATE
• Nourishes dry ends and binds
split ends back together
• Forms a protective layer around
each hair strand for suppleness and
healthy shine
BEAUTIFYING HAIR PERFUME
• A precious magnolia jasmine blend
restores a freshly-washed hair scent,
while masking and shielding against
unpleasant odors
• Helps to maintain a silky hair feel
and a touch of shine, while preventing
static
54 1
In combination with the Reconstruct Intensive Repair Treatment.
55

KERASILK
REPOWER
KERASILK
REPOWER
For fine, limp hair.
Long-lasting transformation into perfectly bodified hair for up to 10 washes 1 .
With brilliant color protection, Keratin and Elastin.
IN-SALON
HOME CARE
VOLUME SHAMPOO
• Gentle, lightweight cleansing
• Perfect foundation for body
and fullness
INTENSIVE VOLUME
TREATMENT
• Provides long-lasting volume,
body and strength
• Customize with repower volume
intensifying post treatment
VOLUME SHAMPOO
• Gentle, lightweight cleansing
• Perfect foundation for body
and fullness
VOLUME FOAM CONDITIONER
• Conditions without adding weight
• Enhances resilience and elasticity
CARE & STYLING LINES
VOLUME INTENSIFYING POST TREATMENT
• Concentrated post-treatment for an additional volume boost
VOLUME BLOW-DRY SPRAY
• Blow-dry foundation with
heat protection for instant
combability, easy styling
and volumized hair
VOLUME PLUMPING CREAM
• Instantly smooth, yet perfectly
volumized hair
• Enhanced body and soft hold
• With heat protection
VOLUME DRY SHAMPOO 1
• Cleanses and refreshes
without the need for water
• Absorbs unwanted oil and
residues, giving hair a light,
volumizing effect
BEAUTIFYING HAIR PERFUME
• Delicate freesia lily nuances
restore a freshly-washed hair scent,
while masking and shielding against
unpleasant odors
• Helps to maintain a silky hair feel
and a touch of shine, while
preventing static
Conserve Water 2
1
Does not contain Keratin and Elastin.
56 1
In combination with the Repower Intensive Volume Treatment.
2
Water conservation thanks to a waterless in-between cleansing step instead of Shampoo.
57

KERASILK
COLOR
KERASILK
COLOR
For color-treated hair.
Long-lasting transformation into exceptional color brilliance for up to 6 weeks. 1
For brilliant color protection. With Keratin and Tamanu Oil.
IN-SALON
HOME CARE
GENTLE SHAMPOO
• Gently cleanses while preventing
premature color fading
CONDITIONER
• Moisturizes, conditions and
enhances color brilliance
GENTLE SHAMPOO
CONDITIONER
INTENSIVE LUSTER MASK
CLEANSING CONDITIONER
• Gentle cleansing and care
• Adds moisture to preserve
color vibrancy
INTENSIVE LUSTER MASK
• Adds moisture and deeply
conditions for healthy-looking hair
and long-lasting color depth and
brilliance
CLEANSING CONDITIONER
• Gentle cleansing and care
• Adds moisture to preserve
color vibrancy
GENTLE DRY SHAMPOO 1
• Cleanses and refreshes without
the need for water
• Protects color from premature
fade-out while maintaining shine
CARE & STYLING LINES
Conserve Water 2
Conserve Water 2
BRILLIANCE PRIMER
• Primes the hair surface and restores
the inner hair structure to its optimal
condition during the coloring process
BRILLIANCE CREATOR
• Neutralizes alkalinity and locks
dyes and active ingredients from
KERASILK COLOR BRILLIANCE PRIMER,
resulting in prolonged color results
and fortified bonds
PROTECTIVE BLOW-DRY SPRAY
• Instant combability and shine –
for a soft feel and brilliant finish
• Provides heat and UV protection
BEAUTIFYING HAIR PERFUME
• Elegant rose accords restore a
freshly-washed hair scent,
while masking and shielding
against unpleasant odors
• Helps to maintain a silky hair
feel and a touch of shine,
while preventing static
BRILLIANCE SEALER
• Seals in color and intensifies vibrancy of color
• Smoothes the surface of the hair for long-lasting silky hair feel, and shields the hair from
UV radiation
BRILLIANCE PERFECTOR
• Lightweight oil for all hair types. Smoothes the surface of the hair,
provides extraordinary shine and prolongs color brilliance
• Shields from UV radiation
1
In combination with Kerasilk Color Brilliance Service and the complementary Kerasilk home care range.
1
Does not contain Keratin.
58 2
Formula makes the use of an additional conditioner including rinse-off obsolete.
2
Formula makes the use of an additional conditioner including rinse-off obsolete.
59

KERASILK
STYLE
Perfect styling with the touch of silk.
For perfect and lasting styling results with an exceptionally soft touch.
With Keratin and precious silk protein.
ACCENTUATING FINISH CRÈME
• For an excellent final touch
• Leaves the hair with a weightless,
shiny finish
• Perfectly smoothes flyaways
FIXING EFFECT HAIRSPRAY
• For long-lasting weightless,
touchable hold
• Leaves the hair with a silky finish
and amazing brilliance
TEXTURIZING FINISH SPRAY
• For flexible and restyleable hold
with a weightless, silky feel
• Leaves the hair with a shiny
finish. Provides heat protection
FORMING SHAPE SPRAY
• For luxurious hot tool styles
with weightless movement
• Flexible usage to create sleek
or curly looks
• Provides heat protection
CARE & STYLING LINES
SMOOTHING SLEEK SPRAY
• For an amazingly sleek finish with
a remarkably weightless, silky feel
• Perfectly speeds up hot ironing
and smoothes flyaways
• Provides heat protection
ENHANCING CURL CRÈME
• For refined and exceptionally
bundled curls
• Smoothes the curls and
controls frizz
• Provides heat protection
BODIFYING VOLUME MOUSSE
• For gorgeous voluminous styles with a weightless, silky feel
• Provides heat protection
60

KERASILK ACCESSORIES
KERASILK ACCESSORIES
APPLICATION BRUSH/COMB
• Wide brush for easy and fast
application
• No additional comb needed
• Configuration of bristles is perfect
for Kerasilk Keratin Treatment Service
APPLICATION BRUSH
• Luxurious appeal linked to skin care
• Soft, silky bristles and oval shape
brush
• Perfect for Kerasilk Revitalize
Exfoliating Pre-wash application
• Gives a pleasant, smooth and
cosmetic feeling
ROUND BRUSH
• Heat and product-resistant
• Easy to clean
• Handy, pleasantly light
• Round brush available in size M and L
HEAT PROTECTION GLOVE
• Optimal protection during
straightening
CAPE
• Supports the premium in-salon
service
PADDLE BRUSH
• Heat and product-resistant
• Easy to clean
• Handy, pleasantly light
CARE & STYLING LINES
MEASURING BOWL
• Stable base
• Fits in Magic Serve
DE-FRIZZ APPLICATOR BOTTLE
• Facilitates mixing of Kerasilk Control
Keratin De-Frizz Tame & Smooth
components and allows for an even
application for best results
TURBAN
• Maintains heat during Kerasilk
treatment processing
• 100% high-quality cotton
• Gentle on hair and skin
• Easy to wear
TOWEL
• Highly absorbent
• 100% high-quality cotton
• Long-lasting and durable
62 63

DUALSENSES
THE INSTANT CARE EXPERT
WITH A PASSION FOR COLOR
Delivers instant results – visible and touchable.
With built-in color protection in all products 1 and an
innovative color technology for magnificent luminosity.
-----
PROFESSIONAL
SOLUTIONS FOR
EVERY HAIR TYPE
INSTANTLY
VISIBLE
AND TOUCHABLE
RESULTS
BUILT-IN
COLOR
PROTECTION
-----
CARE & STYLING LINES
TECHNOLOGY
microPROtec complex
The innovative microPROtec
complex with built-in color protection 1
distributes essential care ingredients
quickly and evenly for instant results
you can see and feel.
FadeStopFormula
As gentle as pure water:
The improved FadeStopFormula is
included in all of our shampoos 2
achieving exceptional reductions in color
wash-out during shampooing.
Luminescine
Our unique color technology –
containing Luminescine in all 4 of our
Dualsenses color segments – is the next
generation of color luminosity.
The Luminescine technology
transforms non-visible UV light into visible
light for magnificent brilliance.
1
Contained in all of our products, except Dualsenses Ultra Volume Bodifiying Dry Shampoo, Scalp Specialist Sensitive Foam Shampoo, Anti-Hair Loss Spray & Serum.
2
Except Scalp Specialist Shampoos.
65

DUALSENSES
COLOR
For fine to normal hair.
With Luminescine.
DUALSENSES
COLOR EXTRA RICH
For thick to coarse hair.
With Luminescine.
BRILLIANCE SHAMPOO
Instantly brings out color
luminosity.
FadeStopFormula minimizes color
fading with every use.
BRILLIANCE CONDITIONER
Detangles instantly.
Creates color luminosity.
BRILLIANCE SHAMPOO
Instantly brings out color
luminosity.
FadeStopFormula minimizes color
fading with every use.
BRILLIANCE CONDITIONER
Detangles instantly.
Creates color luminosity.
250ml bottle 98% recyclable 1
250ml bottle 98% recyclable 1
BRILLIANCE SERUM SPRAY
Instantly provides weightless
conditioning.
Creates a new color gleam.
With heat protection.
60SEC TREATMENT
Regenerates instantly.
Amplifies hair luminosity.
60SEC TREATMENT
Regenerates instantly.
Amplifies luminosity.
INSTENSIVE CONDITIONING
SERUM
Locks in color instantly and keeps
salon color vibrant for up to 22
washes.
Provides care, manageability, softness
and combability.
CARE & STYLING LINES
INSTENSIVE CONDITIONING SERUM
Locks in color instantly and keeps salon color vibrant for up to 22 washes.
Provides weightless care and combability.
66 1
Recyclability may differ from country to country. 1
Recyclability may differ from country to country.
67

DUALSENSES
BLONDES & HIGHLIGHTS
For blonde and highlighted hair.
With Luminescine.
DUALSENSES
SILVER
For grey and cool blonde hair.
With Luminescine.
ANTI-YELLOW SHAMPOO
Instantly brings out color
luminosity.
Neutralizes unwanted yellow
tones.
FadeStopFormula minimizes color
fading with every use.
ANTI-YELLOW CONDITIONER
Detangles immediately.
Neutralizes unwanted yellow
tones.
SILVER SHAMPOO
Neutralizes unwanted yellow tones.
Instantly refines color effect.
250ml bottle 98% recyclable 1
98% recyclable 1
BRILLIANCE SERUM SPRAY
Instantly provides combability.
With heat protection.
60SEC TREATMENT
Regenerates instantly.
Neutralizes unwanted yellow
tones.
COLOR REVIVE
Refreshes salon color in-between salon visits.
Perfectly complements Goldwell color. For long-lasting, beautiful color.
CARE & STYLING LINES
INTENSIVE CONDITIONING SERUM
Locks in color instantly and keeps salon color vibrant for up to 22 washes.
Enhances contrast and highlights.
Provides instant care and detangling.
COLOR GIVING CONDITIONER
For reviving beautiful blonde, elegant brown and
vibrant red.
8 selected shades that are perfectly tailored to match
the most beloved Goldwell shades:
Icy Blonde, Light Cool Blonde, Light Warm Blonde,
Dark Warm Blonde, Warm Brown, Cool Brown, Warm Red,
Cool Red
ROOT RETOUCH POWDER
Instant grey and root coverage.
Available in 5 shades, the smooth powder perfectly blends
into Goldwell hair color for a beautiful natural look, whilst
absorbing oil and sebum for a refreshing hair feel.
Light Blonde, Medium to Dark Blonde, Medium Brown,
Dark Brown to Black, Copper Red
68 1
Recyclability may differ from country to country. 1
Recyclability may differ from country to country.
69

NEW BOND PRO:
LAUNCH MAY 21
Please take out this
information in case you start
using the Book after April 21.
DUALSENSES
BOND PRO
For weak, fragile hair that is prone to breakage.
With Inter-Amino-Bond-Builder.
FORTIFYING SHAMPOO
Instantly provides care and structure.
The unique FadeStop-Formula minimizes color fading with every use.
250ml bottle 98% recyclable 1
FORTIFYING CONDITIONER
For instantly stronger hair.
Visibly reduces breakage.
REPAIR & STRUCTURE SPRAY
Long-lasting cuticle protection activated with heat during blow dry.
Resilience against day-to-day stressors.
Preps for styling.
With heat protection.
CARE & STYLING LINES
Recycled (PCR) PET
DAY & NIGHT BOND BOOSTER
Supports the bond-protein network.
For hair that is up to 10 times more resilient.
Reduces breakage and split ends by up to 99%.
For long-lasting strength and stability of each individual strand.
Recycled (PCR) PET
60 SEC TREATMENT
Instantly strengthens the hair fiber up to 100%.
Prevents breakage.
70
1
Recyclability may differ from country to country.

DUALSENSES
RICH REPAIR
For dry to damaged hair.
With IntraLipid.
DUALSENSES
JUST SMOOTH
For unruly and frizzy hair.
With Kukui Nut Oil.
RESTORING SHAMPOO
Instantly reconstructs and reawakens
the shine of natural hair.
The unique FadeStop-Formula
minimizes color fading with
every use.
RESTORING CONDITIONER
Instantly increases combability.
Effectively reduces hair breakage.
TAMING SHAMPOO
Instantly creates manageability
and frizz control.
The unique FadeStop-Formula
minimizes color fading with
every use.
TAMING CONDITIONER
Instantly detangles.
Nourishes for smooth and
touchably soft hair.
250ml bottle 98% recyclable 1
250ml bottle 98% recyclable 1
RESTORING SERUM SPRAY
Instantly reconstructs.
Provides suppleness and shine.
Detangles and improves
combability.
With heat protection.
60SEC TREATMENT
Restores severely damaged hair
structures from deep inside.
Rebuilds the hair fiber.
TAMING OIL
Provides instant control and an
outstandingly soft hair feel with
brilliant shine.
With anti-humidity effect.
60SEC TREATMENT
Regenerates hair instantly.
Provides manageability and
frizz control.
CARE & STYLING LINES
6 EFFECTS SERUM
Anti-breakage effect.
Gives silky suppleness.
Offers instant shine and
reinforced hair structure.
For dry to damaged hair.
INTENSIVE CONDITIONING
SERUM
Deeply nourishes and repairs the
hair from inside out for up to 95%
less breakage. Instantly hydrates
hair and provides a smoother hair
surface.
6 EFFECTS SERUM
Anti-Frizz benefits.
Instantly provides humidity
control and manageability for
unruly and frizzy hair.
INTENSIVE CONDITIONING
SERUM
Deeply conditions and softens
for up to one week of smooth,
frizz controlled hair.
Provides instant care to detangle
with anti-humidity effect.
72 1
Recyclability may differ from country to country. 1
Recyclability may differ from country to country.
73

DUALSENSES
ULTRA VOLUME
For fine to limp hair.
With Rice Protein 1 .
DUALSENSES
CURLS & WAVES
For naturally wavy, curly and permed hair.
With Milk Protein.
BODIFYING SHAMPOO
Instantly builds touchable
and visible volume.
Enhances natural shine.
The unique FadeStop-Formula
minimizes color fading with
every use.
BODIFYING DRY SHAMPOO
Instantly revives volume by
absorbing excess oil.
Reduces build-up between
washes.
HYDRATING SHAMPOO
Instantly cleanses and
hydrates without drying out.
For defined and weightless
bounce.
The unique FadeStop-Formula
minimizes color fading with
every use.
HYDRATING CONDITIONER
Instantly hydrates, detangles
and softens without adding
weight.
250ml bottle 98% recyclable 2
250ml bottle 98% recyclable 1
BODIFYING CONDITIONER
Instantly detangles and builds
touchable and visible volume.
Provides weightless care.
BODIFYING SPRAY
Instantly detangles and
strengthens the hair.
Provides lightweight care
to support fullness.
HYDRATING SERUM SPRAY
Instantly strengthens the hair
fibre and reactivates limp curls
and waves.
Bundles and controls frizz.
With heat protection.
INTENSIVE CONDITIONING
SERUM
Instantly infuses the hair with
moisture and leaves a soft hair feel.
Improves elasticity for up to one
week.
Perfect base for curls and waves
stylings.
CARE & STYLING LINES
INTENSIVE CONDITIONING SERUM
Instant weightless care for a strengthened hair feel from roots to tips.
Healthier-looking hair for up to one week.
Ideal care foundation with heat protection.
1
Dualsenses Ultra Volume Bodifying Dry Shampoo does not contain Rice Protein.
74 2
Recyclability may differ from country to country.
1
Recyclability may differ from country to country.
75

DUALSENSES
SCALP SPECIALIST
For sensitive scalp and thinning hair. With Octopirox 1 , Lime Tree Blossom Extract 1
Zinc-PCA 1 or t-Flavanone 1 depending on product.
DUALSENSES
MEN
Perfect for men. Visibly healthy-looking, strong hair and noticeably more vitality.
RechargeComplex with Guarana, Caffeine and Instant Microfluid Technology.
ANTI-DANDRUFF SHAMPOO
For visible dandruff
Instantly fights visible dandruff.
Regulates the scalp function.
DEEP CLEANSING SHAMPOO
For oily scalp
Provides a fresh scalp feeling.
Removes styling residues, sebum
and chlorine.
HAIR & BODY SHAMPOO
For strong, healthy-looking hair
every day
Cleanses, revitalizes and
moisturizes the skin and hair.
THICKENING SHAMPOO
For fine and thinning hair
Gentle cleansing.
For instantly strong and healthylooking
hair from the roots.
98% recyclable 2
250ml bottle 98% recyclable 2
250ml bottle 98% recyclable 1
98% recyclable 1
SENSITIVE FOAM SHAMPOO
For sensitive scalp
Gently cleanses and instantly
soothes for a rebalanced scalp.
Free from fragrances and
pH neutral.
SENSITIVE SOOTHING LOTION
For sensitive scalp
Instantly soothes and
conditions sensitive scalps.
Ideal after chemical services.
ANTI-DANDRUFF SHAMPOO
For dry to normal hair
with flaky scalp
Rebalances dry scalp and prevents
flaking with regular use.
ACTIVATING SCALP TONIC
For all hair types
Provides a stimulating effect in
the scalp by massaging.
With a revitalizing, cooling effect.
CARE & STYLING LINES
98% recyclable 1
ANTI-HAIR LOSS SPRAY
For thinning hair
Thickens the hair fiber instantly.
Supports the anchoring of the
hair in the scalp.
ANTI-HAIR LOSS SERUM
For thinning hair
Effectively prevents hereditary
hair loss with regular use.
Thickens the hair fiber instantly
and supports the anchoring of
the hair in the scalp.
POWER GEL
Perfectly strong styles for
all hair types.
Strong hold with lasting control.
TEXTURE CREAM PASTE
Ideal for naturally structured looks
with a matte finish.
Provides medium hold.
1
Please note that each product contains specific ingredients.
76 2
Recyclability may differ from country to country.
1
Recyclability may differ from country to country.
77

STYLESIGN
GUARANTEED SIGNATURE STYLES
Easy-to-use and reliable products that simplify your styling routine,
whilst protecting your client’s hair from heat, premature color fade & UV light.
-----
PROFESSIONAL‘S
CHOICE FOR
GUARANTEED
SIGNATURE STYLES
EASY-TO-USE
AND RELIABLE
NATURAL AND
FLEXIBLE HOLD
-----
CARE & STYLING LINES
THE FLEXPROTEC COMPLEX
1. Product-specific styling polymers
and bamboo proteins create any
desired look and help to keep
the style natural and flexible.
2. A unique elastomer and
UV filter in all products help protect hair
from premature color fade, damaging
effects of heat styling and UV-light.
The hair surface is smoothened to
enhance natural shine.
79

STYLESIGN
ULTRA VOLUME
Specially developed to give fine, limp and/or
normal hair an impressive volume boost.
STYLESIGN
JUST SMOOTH
Ideal for normal to coarse hair structures to
create smooth to super straight styles.
POWER WHIP
Strengthening Mousse
For fine to normal hair.
Gives strong hold and long-lasting
volume. Improves grip.
TOP WHIP
Shaping Mousse
For stubborn hair. Provides strong
hold, longlasting shape and volume.
Helps the brush glide through the hair
during blow drying.
FLAT MARVEL
Straightening Balm
For smooth and straight styles.
Gives long-term frizz-control.
Provides heat protection up to
200°C and makes hair resistant to
breakage.
SLEEK PERFECTION
Thermal Spray Serum
For long-lasting, silky-straight hair.
Provides heat protection up to
200°C.
Humidity protection for up
to 24 hours.
GLAMOUR WHIP
Brilliance Styling Mousse
For dull and stressed hair.
Adds volume with strong, yet
flexible hold. Provides extra care
and luminosity.
DOUBLE BOOST
Intense Root Lift Spray
For fine and limp roots.
Invigorates and adds instant root lift.
SMOOTH CONTROL
Smoothing Blow Dry Spray
Speeds up drying time.
Improves manageability for
smooth and responsive styling.
Shapes the hair and gives light
hold.
DIAMOND GLOSS
Protect & Shine Spray
For a silky-smooth and glossy
finish. Effectively blocks humidity
for up to 72 hours.
Tames frizz and provides intensive
shine.
CARE & STYLING LINES
NATURALLY FULL
Blow-Dry & Finish Bodifying Spray
In towel-dried hair: Enhances grip
for a beautiful, volume blow-out.
In dry hair: provides pliable fullness
and body. Effect can be revived by
scrunching hair.
LAGOOM JAM
Styling Gel
For bold and unlimited looks.
Builds volume and texture with
powerful long-lasting hold.
SOFT VOLUMIZER
Volume Blow-Dry Spray
Gives natural volume and longlasting
shape. Strong as a volume
mousse, simple as a spray.
DUST UP
Volumizing Powder
Creates instant body, boosts texture
and adds grip.
Hold factor 0 – 5
Use on towel-dried hair
Use on dry hair
80 81

STYLESIGN
CURLS & WAVES
Perfect for curl hydration, taming different curl types
or curl creation in straight hair.
SURF OIL
Salty Oil Spray
For big bundled curls or waves.
Adds beautiful body and texture.
Perfectly hydrates.
TWIST AROUND
Curl Styling Spray
2in1 mist for long-lasting,
yet flexible curls and waves with
heat protection.
For straight hair or to refine natural
curls and waves.
Use as a finishing-spray for the
long-haul.
CURL CONTROL
Moisturizing Curl Cream
For normal to coarse curls.
Provides instant moisture for
healthy-looking and defined curls.
CURL SPLASH
Hydrating Curl Gel
For limp curls.
Accentuates and hydrates.
Adds bounce and volume without
the crunch.
CARE & STYLING LINES
SOFT WAVER
Lightweight Wave Fluid
For softly shaped and defined waves.
Gives touchable hold all day long.
Protects from frizz and adds beautiful shine.
82

STYLESIGN
CREATIVE TEXTURE
Excellent for any style –
from shiny sleek to rough and disheveled looks.
STYLESIGN
PERFECT HOLD
A well-rounded selection of hair sprays to
create any long-lasting style with yet flexible hold.
ROUGHMAN
Matte Cream Paste
For sculpting matte styles.
Gives total control and
instant hold.
SUPEREGO
Structure Styling Cream
For accentuated, structured looks.
Gives intense shine and strong hold.
MAGIC FINISH
Lustrous Hair Spray
Gives light, flexible hold for
natural movement.
Adds intense shine.
Protects against humidity.
MAGIC FINISH
Non-Aerosol Hair Spray
Non-aerosol pump spray that gives
flexible hold.
Adds intense shine.
Protects against humidity.
MELLOGOO
Modelling Paste
For sculpting unstructured,
natural looks that can be
restyled any time.
CRYSTAL TURN
High-Shine Gel Wax
Bundles hair.
Provides a flexible finish
with beautiful luster.
UNLIMITOR
Strong Spray Wax
For casually textured styles
with definition. Versatile as a
wax, simple as a spray.
TEXTURIZER
Texturizing Mineral Spray
For tousled styles and disheveled
looks with matte effect. Creates casually
bundled waves and adds body.
BIG FINISH
Volumizing Hair Spray
Gives strong, yet flexible hold.
Enhances fullness.
Protects against humidity.
SPRAYER
Powerful Hair Lacquer
For bold looks with extreme hold.
Locks hair into place.
Protects against humidity.
CARE & STYLING LINES
HARDLINER
Powerful Acrylic Gel
For shaping indestructible
styles with ultra-strong hold.
MATTE REBEL
Matte Clay
Creates a rough, extremely matte
texture and a super dry finish.
DRY BOOST
Dry Texture Spray
For tousled movement and definition.
Adds light texture, soft grip and refreshes volume.
Perfect as a 2nd day styler or to create beautifully airy styles.
84 85

ELIXIR
VERSATILE TREATMENT OIL
Care for the hair with the power of an elixir. Discover the exceptional effect of
Goldwell Elixir to transform every hair type into luxuriously cared-for hair.
SPRÜHGOLD
CLASSIC HAIR SPRAY FOR A SOFT, LASTING HOLD
Especially easy to brush out, with soft fragrance.
TREATMENT OIL
Absorbed instantly, leaves the hair feeling pleasantly light .
With regenerating Argan Oil and protective and nurturing Tamanu Oil for smooth,
soft and tamed hair with exceptional shine.
Can be used as care in towel-dry hair or finish in dry hair.
HAIR SPRAY
Microfine spray for targeted,
economic use.
HAIR SPRAY
NON-AEROSOL (NA)
Especially friendly to the
environment.
Conventional medium and
strong hold.
Also available as refills.
CONBEL
CARE & STYLING LINES
PORTIONED SETTING LOTION FOR EVERY HAIR TYPE
Facilitates styling and is easy to brush out.
Provides silky shine and lasting hold.
CLEAR (CLEAR SETTING LOTION)
Available as: Normal, Forte, Mild and Sebum.
Suitable for every hair type.
86 87

“CHANGE
THE TEXTURE
AND KEEP
THE BEAUTY.”
-----
Agnes Westerman
GOLDWELL
INTERNATIONAL ARTIST,
NETHERLANDS
-----

TEXTURE
LINES
Show the beauty of hair in every imaginable shape.
With our Goldwell texture portfolio you can reinvent structure.
It‘s all about semi to permanent transformation of shape and
texture. Goldwell texture lines offer a great versatility from intense
curls to natural waves, up to sleek, straight hair. Enjoy working
with reliable and gentle formulas.
NUWAVE
TEXTURE LINES
Goldwell introduces an incredible innovation
in texture and shape change: NuWave. The first semi-permanent shape
change service for effortless waves and smart process control.
STRUCTURE + SHINE
Structure + Shine is Goldwell’s premium solution for shiny,
permanently straightened hair. The assortment offers all you need
in order to create beautiful modern looks while also providing
excellent conditioning benefits.
EVOLUTION
Evolution is Goldwell’s premium perm range
for any type of wavy to curly looks.
Leaving the hair well-cared, it is especially suitable
for color maintenance.
92 NUWAVE & ACCESSORIES | 94 STRUCTURE + SHINE | 96 EVOLUTION
97 TOPFORM | 97 VITENSITY | 98 SYSTEM
90 91

NUWAVE
WAVES, YOUR WAY!
Effortless waves with a new generation of shape change technology for up to
3 months without regrowth. With SMART CONTROL BOND SYSTEM.
NUWAVE 1 - PREP CREAM
Starts the shape change process
by gently softening only a
minimum amount of bonds.
NUWAVE 2 - SHAPING LOTION
Activates the softened bonds and
promotes a controlled shift into
the desired shape.
Up to 70% less plastic 1
NUWAVE 3 - REPLENISHING
SERUM
Rebuilds the integrity of the hair
by infusing it with Keratin,
Amino-Acids and Panthenol.
NUWAVE 4 - LOCK-IN FLUID
Finishes the shape change process
by locking the bonds and sealing
the new waves for up to 3 months.
TEXTURE LINES
STARTER TOOL KIT
(incl. Rollers, Boards, Tray, Headband, Sticks and Elastics)
A new way of working with tools.
Break away from conventional wrapping techniques.
»Self-winding technology» High absorbing material
for even and fast liquid penetration.
Easy and quick handling for different hair lengths.
1
Versus market standard bottles.
93

STRUCTURE + SHINE
PERFECT SOLUTION FOR SHINY,
PERMANENTLY STRAIGHTENED HAIR
The sophisticated formula of straightening and
care ingredients harmonizes the inner structure of the hair.
The hair is conditioned and nourished while being reshaped.
Up to 70% less plastic 1
STRUCTURE + SHINE
SOFTENING CREAM – AGENT 1
Must be used in combination with
STRUCTURE + SHINE AGENT 2 products for
neutralizing.
Available in 4 strengths
0 – strong: for virgin or resistant hair
1 – regular: for normal to fine natural hair
2 – medium: for color-treated hair or highlights
up to 30%
3 – soft: for sensitized color or highlifted hair
STRUCTURE + SHINE
NEUTRALIZING CREAM - AGENT 2
Suitable for all hair types.
Must be used in combination with
STRUCTURE + SHINE SOFTENING CREAMS.
TEXTURE LINES
94
1
Versus market standard bottles.

EVOLUTION
HIGH-PERFORMANCE NEUTRAL WAVE
Goldwell Evolution for natural looking, beautiful curls,
full of bounce and elasticity.
TOPFORM
ACCLAIMED QUALITY FOR IMPROVED RESULTS
The Perm Penetration System (PPS) intensifies the movement at the roots and regulates
the curl intensity in the ends – for improved bounce and a more even curl result.
EVOLUTION TYPE 0
For non-chemically treated, resistant hair.
TOPFORM WAVE LOTION
For strong bounce and intensive,
even curl result.
Available in 3 strengths
0: For difficult to perm natural hair.
1: For normal to fine natural hair.
2: For porous, colored hair.
TOPFORM NEUTRALIZER
Perfectly complements the perm
lotions.
Suitable for all 3 strengths.
EVOLUTION TYPE 1
For chemically treated or fine hair (e.g. permanent,
semi-permanent or demi-permanent color).
VITENSITY
MILD ALKALINE WAVE
For bouncing, long-lasting and even curl result from roots to ends –
adjusted to different hair structures. Notably improved suppleness.
TEXTURE LINES
EVOLUTION TYPE 2
For chemically treated, porous hair (e.g. high lifted,
bleached or heat damaged hair).
VITENSITY PERM LOTION
For long-lasting bounce with the best possible care
and shine.
Available in 4 strengths
Vitensity Type 0: For difficult to perm, natural hair.
Vitensity Type 1: For normal to fine hair.
Vitensity Type 1s: For slightly damaged and natural hair
with up to 30% highlights.
Vitensity Type 2: Excellent for porous, colored hair.
Also suitable for natural hair with up to 50% highlights.
VITENSITY GLOSS CARE NEUTRALIZER
Especially formulated to complement all Vitensity lotions.
For shine and extraordinary suppleness.
96
97

SYSTEM
SUPPORTING PRODUCTS
Additional protection and care for shape change services.
SYSTEM PROTECTOR
Balancing Cream
Additional protection and care for (highly) damaged
and/or bleached hair during Goldwell NuWave and
Structure + Shine Services.
SYSTEM HYDRATOR
Hydrating Treatment
Additional lightweight care during Goldwell shape
change services.
Smoothens the hair’s surface for better combability and
provides hydration for supple and healthy looking hair.
To be used after the service.
TEXTURE LINES
99

SALON TOOLS
PROEDITION
SALON TOOLS
PROEDITION
TOWELS
Soft rub quality with good
water absorption. Color stable –
even with lightening mass.
(5 pcs. per unit)
COLOR COMBS
Especially hair and scalp-friendly
thanks to rounded tips.
Wide (with and without handle) to
easily work the color mass into the
hair and to easily comb thick hair.
Tail comb for sectioning and for
thin hair.
PREMIUM SERVICE CAR
JUNIOR SERVICE CAR
Including Hand Mirror (also individually available),
hangers for blow dryer and flat iron and
1 lockable storage compartment.
Dimensions:
Premium Service Car: 33x90x48
Junior Service Car: 34x86x45 (WxHxD in cm)
COLOR & SECTIONING CLIPS
Stable clips to fix sections during
the Salon Service.
COLORING GLOVES
50 comfortable latex gloves
per box.
Contoured, grooved fingertips
prevent the brush from slipping
during the coloring process.
Available in S, M, L and XL.
SALON TOOLS
BUTTERFLY CLIPS SET
Color and Elumen-resistant.
Perfect for color services (opens
up to 7 cm and guarantees strong
hold). Stainless steel spring.
CROCODILE CLIPS SET
Color and Elumen-resistant.
For styling and color service.
Good hold at the same time.
Gentle to hair due to flexible
upper part.
Stainless steel spring.
CUTTING STOOL BLADE BASIC
Easy-to-move rollerblade wheels.
Adjustable, high-quality and long-lasting pump.
Including wrench for wheel cleaning.
HAND MIRROR
FOR SERVICE CARS
Elegant and lightweight mirror
(ø 27 cm) with hanging eye.
Suitable for the Premium and
Junior Service Car.
COLOR & STYLING UNIT
FOR SERVICE CARS
Inserts for color and styling tools.
Fit into top part of the Service Cars
Magic Serve.
CUTTING STOOL SADDLE SEAT
Comfortable saddle seat.
Easy-to-move rollerblade wheels.
Adjustable, high-quality and long-lasting pump.
Including wrench for wheel cleaning.
100 101

SALON TOOLS
PROEDITION
SALON TOOLS
PROEDITION
HAIR STRAIGHTENER FLATMASTER PRO M
Professional hair straightener Size M. Gentle straightening thanks to the smooth ceramic plates
with integrated suspension. Ion technology for a glossy finish.
CAPE
One size. Washable and usable
with all Goldwell products.
DIFFUSOR FOR BLOW DRYER
Diffusor with new airflow
technology for more volume and
natural waves.
HAIR STRAIGHTENER FLATMASTER PRO L
Professional hair straightener Size L. Gentle straightening thanks to the smooth ceramic plates
with integrated suspension. Ion technology for a glossy finish.
DIGITAL TIMER
Precise digital timer.
Small and practical.
To hang or put up.
With magnet.
DIGITAL TIMER
With removable strap.
Easy handling.
Soft-touch rubber buttons for
better grip.
SALON TOOLS
CONICAL CURLING IRON
SIZE M & L
Ceramic barrel with long clip.
Automatic rotation of barrel in
both directions (clockwise and
counterclockwise). Hair tips can be
fixed with clip (no reworking
necessary).
AIRZONE PRO
Controlled powerful airflow for
gentle and quick drying and
styling. Ionic technology.
DIGITAL SCALE
Precise measuring in grams
and ounces; 0,01–500 g.
Automatic switch-off.
Small, practical shape.
SPRAY BOTTLE
High-quality sprayer head sprays
finest mist. Strong plastic bottle
with stylish aluminum look.
Content: 250 ml (for H2O only)
HAIR TRIMMER MINI CUT
(EU/UK PLUG)
Professional hair trimmer.
Ergonomic shape with soft anti-slip
grip. Silent, low vibration.
For battery use.
HAIR CLIPPER MAXI CUT
(EU/UK PLUG)
Professional hair trimmer.
Ergonomic shape with soft anti-slip
grip. Silent, low vibration.
For battery or cord use.
STYLING CASE
INCL. HAIR NEEDLE & TOOL BOX
Room for styling tools. Divider for
main compartment. Combination
lock and carrying strap. Holders for
up to five pairs of scissors.
Incl. Hair Needle & Tool Box.
HAIR NEEDLE & TOOL BOX
Keeps your hair accessories tidy and
organized. Fits into the Styling Case,
the Premium and Junior Service Car.
Partially separable compartments.
102 103

GET READY FOR YOUR DIGITAL PRODUCT INSPIRATION
ANYTIME, ANYWHERE...
Get new impulses with our digital education – developed to perfectly enrich your skills and hands-on experience.
Now you can have access to new inspiration wherever you are and easily keep your knowledge up-to-date.
Dive into the whole Goldwell world with our new digital opportunities.
GOLDWELL EDUCATION PLUS
APP
GOLDWELL EDUCATION PLUS
YOUTUBE CHANNEL
GOLDWELL
ONLINE
GOLDWELL
SEMINAR FINDER
DISCOVER THE WORLD
FOR INSPIRATIONAL VIDEOS
EVENTS
QUICK SEMINAR OVERVIEW
OF GOLDWELL EDUCATION
AND PRO-TUTORIALS.
COLOR ZOOM
DATES AND LOCATIONS
WITH USEFUL AND FUN-TO-USE TOOLS
WWW.GOLDWELLEDUCATION.PLUS
ABOUT GOLDWELL
ARTIST AND NEWS
THAT PROVIDE EVERYTHING YOU NEED
SERVICES
ONLINE REGISTRATION
IN THE PALM OF YOUR HANDS.
SALON SUCCESS
EDUCATION
PRODUCTS
104
105

#GOGOLDWELL
Explore the full portfolio and discover endless possibilities. | goldwell.com
Goldwell is part of Kao Salon Division.
Making life beautiful for salons, stylists and their clients.