TSTC Visual Standard Guide 2020
TSTC Visual Standards Guide 2020
TSTC Visual Standards Guide 2020
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COMMUNICATIONS / ASSOCIATED PRESS STYLE<br />
<strong>TSTC</strong> Name<br />
It is important to maintain consistency when referring to<br />
Texas State Technical College or one of its 10 locations:<br />
Abilene, Breckenridge, Brownwood, East Williamson<br />
County, Fort Bend County, Harlingen, Marshall, North<br />
Texas, Sweetwater, Waco.<br />
The official and acceptable names for our college are as<br />
follows:<br />
Texas State Technical College<br />
<strong>TSTC</strong> (without periods)<br />
If referring to one of the campuses, use the college<br />
name and the preposition “in” before the campus<br />
location.<br />
Example:<br />
Texas State Technical College in Harlingen<br />
Texas State Technical College in Marshall<br />
<strong>TSTC</strong> in North Texas<br />
Incorrect use of our name:<br />
T.S.T.C.<br />
Texas State Technical Colleges<br />
(one college, 10 campuses)<br />
<strong>TSTC</strong> Waco<br />
<strong>TSTC</strong> at Marshall<br />
<strong>TSTC</strong>-North Texas<br />
Since the move to single accreditation, <strong>TSTC</strong> has become<br />
“one college with 10 campuses” and <strong>TSTC</strong> System will<br />
now be replaced with the term <strong>TSTC</strong> Statewide.<br />
The statewide administration is now referred to as the<br />
Executive Management Council and is made up of the<br />
chancellor, vice chancellors and select associate vice<br />
chancellors, campus provosts and directors<br />
within <strong>TSTC</strong>.<br />
Campus leaders, formerly known as presidents, now<br />
hold the title of provost.<br />
<strong>TSTC</strong> in Waco<br />
VISUAL STANDARDS | COMMUNICATIONS 99
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