TSTC Visual Standard Guide 2020
TSTC Visual Standards Guide 2020
TSTC Visual Standards Guide 2020
Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
COMMUNICATIONS / ASSOCIATED PRESS STYLE<br />
Writing Using<br />
Associated Press Style<br />
The Communication and Creative Services department<br />
has come up with some messaging guidelines based<br />
on Associated Press (AP) standards that you may<br />
find useful.<br />
Academic Degrees<br />
Associate of Applied Science — AAS<br />
Associate is singular and not possessive.<br />
• He earned an associate degree in Engineering.<br />
is correct<br />
• He earned an associates degree in Engineering.<br />
is incorrect<br />
• He earned an associate’s degree in Engineering.<br />
is incorrect<br />
Alumni<br />
Alumnus<br />
singular masculine<br />
Alumni<br />
plural masculine, word can be used for collective body<br />
of men and women<br />
Alumna<br />
singular feminine<br />
Alumnae<br />
plural feminine<br />
Alum or Alums<br />
for informal use only<br />
Class<br />
Capitalize the word “class” when referring to a<br />
graduating body of students.<br />
Example:<br />
He was a member of the Class of <strong>2020</strong>.<br />
Dates and Times<br />
The name of a semester of study is capitalized, but<br />
lowercased if referring to semester or season separately.<br />
Example:<br />
• He took classes during 2015 Fall Semester.<br />
• He took classes in the fall.<br />
• He took classes last semester.<br />
Departments and Disciplines<br />
Capitalize the formal names of departments and offices,<br />
as well as the Board of Regents. Do not capitalize<br />
informal names.<br />
• Office of the Provost<br />
• Financial Aid department<br />
• The board (informal name for Board of Regents)<br />
• The regents<br />
• The office<br />
Telephone and Fax Numbers<br />
Phone and Fax numbers should be formatted in<br />
AP (Associated Press) Style using dashes between<br />
the numbers.<br />
• 956-292-9725 is correct<br />
• 956/292-9725 is incorrect<br />
• (956) 292-9725 is incorrect<br />
• 956/292/9725 is incorrect<br />
• 956.292.9225 is incorrect<br />
98<br />
<strong>TSTC</strong> | BRAND IDENTITY