12.01.2021 Views

TSTC Visual Standard Guide 2020

TSTC Visual Standards Guide 2020

TSTC Visual Standards Guide 2020

SHOW MORE
SHOW LESS

You also want an ePaper? Increase the reach of your titles

YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.

WORKFORCE TRAINING / VISUAL ELEMENTS<br />

Workforce Training<br />

<strong>Visual</strong> Elements<br />

Workforce Branding Elements<br />

Currently Workforce Training utilizes cues from<br />

its old branding style, which incorporates circular<br />

elements: the Workforce dot-dash and the<br />

Workforce quarter-circle.<br />

Photography<br />

When choosing photography for Workforce<br />

Training, the focus should skew toward a slightly<br />

older demographic and revolve primarily around<br />

industry-related imagery.<br />

DOT-DASH<br />

VISUAL ELEMENT<br />

Use the dot-dash<br />

visual element at<br />

30% opacity on all<br />

Workforce Training<br />

branded materials.<br />

SAVE THE<br />

DATE<br />

QUARTER-<br />

CIRCLE VISUAL<br />

ELEMENT<br />

The quarter-circle<br />

visual element can<br />

be used on top of<br />

approved solidcolor<br />

backgrounds<br />

or photos. The<br />

quarter-circle<br />

element is not<br />

mandatory<br />

per Workforce<br />

Training branding<br />

guidelines. .<br />

PHOTOGRAPHY<br />

Imagery should<br />

reflect students<br />

of a slightly older<br />

demographic<br />

that are in<br />

industry-related<br />

programs.<br />

INDUSTRIAL-STRENGTH<br />

TRAINING!<br />

PLCs . Mechanical Systems . Pneumatics Fundamentals<br />

WORKFORCE TRAINING POSTCARDS<br />

94<br />

<strong>TSTC</strong> | BRAND IDENTITY

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!