TSTC Visual Standard Guide 2020

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WORKFORCE TRAINING BRANDING . . . . . . . . . . . . . . . . . . . . . 93 VISUAL ELEMENTS . . . . . . . . . . . . . 94 SAMPLES . . . . . . . . . . . . . . . . . . . . . . . 95
WORKFORCE TRAINING / BRANDING Workforce Training Branding What Is Workforce? Workforce Training at TSTC provides superior training programs through collaborative partnerships with business, industry, service organizations and higher education agencies. These training programs are designed to update and improve employees’ current skills, knowledge and abilities, or to prepare new employees to enter your workforce. PRIMARY LOGO TSTC’s Workforce Training program has a unique place in the TSTC brand, visually speaking to their business and industry clients. Logo and FAST Trac sm Workforce Training’s accelerated training program, known as TSTC FAST Trac, is designed to provide high-impact results utilizing today’s most up-to-date technologies in order to quickly get individuals back into industry. The TSTC FAST Trac logo is only used in very specific circumstances when referencing the program in brochures and other promotional material. When using these logos, follow any applicable usage rules as laid out in the logo section. REVERSED TSTC FAST Trac SM Flexible Advanced Specific Targeted TRAINING FOR INDUSTRY FAST TRAC SERVICE MARK VISUAL STANDARDS | WORKFORCE TRAINING 93
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COMMUNICATION + CREATIVE SERVICES V
Page 3 and 4:
WHO IS THIS GUIDE FOR This communic
Page 5 and 6:
VISUAL STANDARDS INTRODUCTION Our v
Page 7 and 8:
LOGO / PRIMARY & SECONDARY Primary
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LOGO / COLORS Preferred, Single & M
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LOGO / BACKGROUNDS Backgrounds: Pho
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LOGO / TAGLINE Preferred, Single &
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LOGO / TAGLINE Backgrounds: Photos
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LOGO / DEPARTMENT NAMES Preferred,
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LOGO / DEPARTMENT NAMES Backgrounds
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SEAL / OFFICIAL COLLEGE SEAL Offici
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COLOR / RATIO Color Ratio Using the
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COLOR / PRIMARY & SECONDARY PALETTE
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TYPOGRAPHY / PRINT PRIMARY: ALLER M
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TYPOGRAPHY / WEB: MYRIAD PRO How We
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PHOTOGRAPHY / CREATIVE DIRECTION VA
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PHOTOGRAPHY / ART DIRECTION Overall
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PHOTOGRAPHY / LOCATIONS, MACROS & T
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PHOTOGRAPHY / SAMPLE IMAGES Portrai
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PHOTOGRAPHY / SAMPLE IMAGES Technol
Page 41 and 42: PHOTOGRAPHY / SAMPLE IMAGES Academi
Page 43 and 44: PHOTOGRAPHY / SAMPLE IMAGES Tools &
Page 45 and 46: ICONS / ICONOGRAPHY Let’s Talk Ic
Page 47 and 48: (GREAT) DESIGN... IS INTELLIGENCE M
Page 49 and 50: ELEMENTS / STAR-POINT ANGLES Star-P
Page 51 and 52: ELEMENTS / STAR-POINT TEXTURES Star
Page 53 and 54: APPLICATIONS / BUSINESS CARDS One T
Page 55 and 56: APPLICATIONS / BROCHURES & RACKCARD
Page 57 and 58: APPLICATIONS / POSTER & FLYERS Post
Page 59 and 60: APPLICATIONS / POSTER & FLYER DESIG
Page 61 and 62: APPLICATIONS / POSTER & FLYERS LIGH
Page 63 and 64: APPLICATIONS / POSTER & FLYERS ALTE
Page 65 and 66: APPLICATIONS / POSTCARDS Send a Pos
Page 67 and 68: APPLICATIONS / TEXTBOOKS Textbook C
Page 69 and 70: APPLICATIONS / SOCIAL MEDIA Social
Page 71 and 72: APPLICATIONS / POWERPOINT TEMPLATE
Page 73 and 74: APPICATIONS / DOOR SIGNAGE Signs on
Page 75 and 76: APPLICATIONS / I.D. BADGE & NAME TA
Page 77 and 78: APPLICATIONS / PARKING PERMITS Facu
Page 79 and 80: APPLICATIONS / APPAREAL COLORS Show
Page 81 and 82: APPLICATIONS / TEMPLATES User-Ready
Page 83 and 84: APPLICATIONS / NAMING PROJECTS & FI
Page 85 and 86: CAMPUS STORE / BRANDING Campus Stor
Page 87 and 88: CAMPUS STORE / MERCHANDISE Primary
Page 89 and 90: THE TSTC FOUNDATION / BRANDING The
Page 91: THE TSTC FOUNDATION ANNUAL REPORT 2
Page 95 and 96: © COPYRIGHT TEXAS STATE TECHNICAL
Page 97 and 98: COMMUNICATION GUIDELINES It is impe
Page 99 and 100: COMMUNICATIONS / ASSOCIATED PRESS S
Page 101 and 102: COMMUNICATIONS / MEDIA & PUBLIC REL
Page 103 and 104: COMMUNICATIONS / PHOTOGRAPHY & VIDE
Page 105 and 106: COMMUNICATIONS / SOCIAL MEDIA pages
Page 107 and 108: COMMUNICATIONS / SOCIAL MEDIA Appro
Page 109 and 110: THERE’S NO SUCH THING AS A BAD CL
Page 111 and 112: In Texas Workforce Commission grant
Page 113 and 114: © Copyright Texas State Technical
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TSTC Visual Standard Guide 2020

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