TSTC Visual Standard Guide 2020

LOGO / COLORS
Preferred, Single
& Monochromatic
Preferred Colors
Unless the design dictates otherwise or due to printing
limitations or budget requirements, the primary logo
should always be reproduced in its purest form, the
two-color positive combination mark, preferably
placed on a white background to ensure the highest
amount of contrast.
This is the strongest, most recognizable visual element
in our identity and it should be repeatedly used in
its purest form across all communications to keep
reinforcing our brand and building brand recognition.
PREFERRED COLORS - PMS 1797C, PMS 281C
Only convert to CMYK when printing in four-color process.
ALTERNATE PALETTE - PMS 872C
Colors from the alternate palette can only be
used in accordance with the usage guidelines.
Single Colors
If the design dictates or due to printing limitations,
specifications or budget requirements, a single-color
logo option is available. Color options are limited to the
colors available in the approved primary and secondary
color palettes according to usage guidelines.
PMS 281C
BLACK
Monochromatic
If the design dictates or due to printing limitations,
specifications or budget requirements, a grayscale
100 percent black option is available.
PMS 1797C
VISUAL STANDARDS | LOGO 9