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TSTC Visual Standard Guide 2020

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CAMPUS STORE / COLOR RATIO<br />

Color Ratio<br />

Merchandise should express brand identity<br />

through color with the following breakdown:<br />

50% Navy<br />

25% Red<br />

5% White<br />

5% Black<br />

5% Grey<br />

10% Color Mix<br />

Color Combinations<br />

Primary<br />

Secondary<br />

86<br />

<strong>TSTC</strong> | BRAND IDENTITY

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