TSTC Visual Standard Guide 2020

APPLICATIONS / APPAREAL COLORS
Show Your
True Colors
Consistent use and correct implementation of our
brand colors are essential to building stronger brand
recognition, college spirit and a cohesive look across all
visual applications that incorporate our identity.
Apparel is another highly visible extension of our
identity. It is important that our brand’s look, feel and
integrity are not compromised during the design and
production of any apparel merchandise.
Apparel purchased for TSTC students, faculty and staff
must be in compliance with our visual standards.
Apparel Colors
A primary and secondary color palette has been created
specifically for apparel. The primary palette consists
of on-brand colors, which will be used for all apparel
design unless the function, application or purpose for
the apparel dictates otherwise.
The secondary palette consists of colors that can only
be used for apparel design for specific applications,
events or purposes.
Primary Apparel Palette
35%* 35%*
LONE STAR RED
TEXAS BLUE
*PERCENTAGE OF TSTC APPAREL PRODUCED ANNUALLY IN EACH COLOR
APPAREL COLOR — Primary Palette
This primary palette has been created specifically for most TSTC apparel.
VISUAL STANDARDS | APPLICATIONS 79