TSTC Visual Standard Guide 2020
TSTC Visual Standards Guide 2020
TSTC Visual Standards Guide 2020
Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
APPLICATIONS / BROCHURES & RACKCARDS<br />
Brochures<br />
& Rack Cards<br />
Brochure Photography<br />
The direction for our photography is to capture natural,<br />
candid, real-life moments of people or individuals<br />
looking engaged in their activities and learning<br />
environments. Their expressions and interactions<br />
should be positive, warm and welcoming. They should<br />
interact with the camera but never intentionally be<br />
looking into it.<br />
Images should have a single concept and be focused on<br />
one subject. Details should be kept to a minimum, and<br />
backgrounds should be clutter-free to provide for ample<br />
clean (negative) space.<br />
Our photojournalistic style of photography should look<br />
modern and progressive and have a premium quality to<br />
it. Shots should be composed using unique angles to<br />
give fresh, new perspectives. Color treatments altering<br />
the dynamic range will provide a warm, relatable and<br />
authentic feel.<br />
Front Cover Macros & Textures<br />
If the brochure design requires macro photography<br />
of textures and surfaces, man-made or natural, they<br />
should not be visually distracting or chaotic.<br />
Textures should be simple, clutter-free and visually<br />
appealing to enhance the visual narrative.<br />
S<br />
A Quirky Headline<br />
T<br />
Goes Right Here<br />
T<br />
NAME OF TECHNOLOGY<br />
o<br />
GOES RIGHT HERE OVER<br />
o<br />
THREE LINES IF NEEDED<br />
BROCHURE DESIGN<br />
Lorem ipsum dolor sit amet, consectetur adipiscing<br />
elit. Vivamus pretium ac est at aliquet. Cras sit amet<br />
auctor dui. Curabitur auctor pulvinar mattis. Proin<br />
pharetra nisl blandit risus dapibus, auctor suscipit<br />
mauris feugiat. Cras vitae venenatis velit. Lorem ipsum<br />
dolor sit amet, consectetur adipiscing elit. Vivamus<br />
pretium ac est at aliquet. Cras sit amet auctor dui.<br />
Curabitur auctor pulvinar mattis. Proin pharetra nisl<br />
blandit risus dapibus.<br />
T<br />
Amazing Opportunities<br />
T<br />
Lorem ipsum dolor sit amet, consectetur adipiscing elit.<br />
Vivamus pretium ac est at aliquet. Cras sit amet auctor<br />
dui. Curabitur auctor pulvinar mattis. Proin pharetra nisl<br />
blandit risus dapibus, auctor suscipit mauris feugiat.<br />
Cras vitae venenatis velit.<br />
T<br />
Numbers That Matter<br />
T<br />
TEXAS EMPLOYS<br />
THE THIRD MOST<br />
AVIONICS TECHNICIANS<br />
IN THE NATION<br />
T<br />
T<br />
Top Skills for a Top Career<br />
T<br />
Source: U.S. Bureau of Labor Statistics and O*Net. Wages vary by location, employer and experience.<br />
Lorem ipsum dolor sit amet, consectetur adipiscing elit.<br />
Proin pharetra nisl blandit risus dapibus, auctor suscipit<br />
mauris feugiat. Cras vitae venenatis velit.<br />
• Lorem ipsum dolor sit amet, consectetur adipiscing<br />
elit. Vivamus pretium ac est at aliquet.<br />
• Lorem ipsum dolor sit amet, consectetur adipiscing<br />
elit. Vivamus pretium ac est at aliquet.<br />
• Lorem ipsum dolor sit amet, consectetur adipiscing<br />
elit. Vivamus pretium ac est at aliquet.<br />
A bifold brochure design featuring macro photography on the front cover; macro photography must be simple, clutter-free and<br />
enhance the visual narrative.<br />
3<br />
9%<br />
AVIONICS TECHNICIAN JOBS<br />
INCREASE IN TEXAS<br />
BY 2026<br />
VISUAL STANDARDS | APPLICATIONS 55
Change language