TSTC Visual Standard Guide 2020
TSTC Visual Standards Guide 2020
TSTC Visual Standards Guide 2020
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VISUAL STANDARDS INTRODUCTION<br />
Our visual identity is not just a logo, it’s much, much more. It’s a strategically<br />
crafted palette of visual expressions – photography, typography, iconography and<br />
colors – that are blended together to reflect our college’s personality and values.<br />
Our visual identity is the most recognizable aspect of our brand. It is imperative<br />
that we maintain its integrity and deliver a consistent look and message across<br />
all visual communications.<br />
The standards in this guide have been developed to ensure that a meaningful,<br />
proper, accurate and consistent use of our visual identity’s design elements<br />
are implemented across all mediums to preserve and protect Texas State<br />
Technical College’s brand.<br />
VISUAL STANDARDS | INTRODUCTION 5
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