TSTC Visual Standard Guide 2020

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ELEMENTS STAR-POINT ANGLES . . . . . . . . . . 49 STAR-POINT TEXTURES . . . . . . . . 50
ELEMENTS / STAR-POINT ANGLES Star-Point Angles Star Points The four distinct angles of the pentagram used in the logo mark form the basis for graphic elements used in the visual identity. Applying the angle to shapes, lines and typography gives our identity a more dynamic look; these angles represent the cutting edge of technology. Choose the best angle to suit your design, page orientation and level of content. 144° 108° 72° STAR POINTS The four distinct angles of the pentagram used in the logo mark form the basis for graphic elements used in the visual identity. Masking Use these angles to form masks that crop images and mask out parts of letter forms in typography without compromising legibility. Photography Apply these angles when taking photographs, for framing compositions or as unique perspective for a shot. Photograph visual elements in objects, buildings or environments that follow similar angles. 40° 40 o 72 o 108 o 14 4 o VISUAL STANDARDS | ELEMENTS 49
Page 1 and 2: COMMUNICATION + CREATIVE SERVICES V
Page 3 and 4: WHO IS THIS GUIDE FOR This communic
Page 5 and 6: VISUAL STANDARDS INTRODUCTION Our v
Page 7 and 8: LOGO / PRIMARY & SECONDARY Primary
Page 9 and 10: LOGO / COLORS Preferred, Single & M
Page 11 and 12: LOGO / BACKGROUNDS Backgrounds: Pho
Page 13 and 14: LOGO / TAGLINE Preferred, Single &
Page 15 and 16: LOGO / TAGLINE Backgrounds: Photos
Page 17 and 18: LOGO / DEPARTMENT NAMES Preferred,
Page 19 and 20: LOGO / DEPARTMENT NAMES Backgrounds
Page 21 and 22: SEAL / OFFICIAL COLLEGE SEAL Offici
Page 23 and 24: COLOR / RATIO Color Ratio Using the
Page 25 and 26: COLOR / PRIMARY & SECONDARY PALETTE
Page 27 and 28: TYPOGRAPHY / PRINT PRIMARY: ALLER M
Page 29 and 30: TYPOGRAPHY / WEB: MYRIAD PRO How We
Page 31 and 32: PHOTOGRAPHY / CREATIVE DIRECTION VA
Page 33 and 34: PHOTOGRAPHY / ART DIRECTION Overall
Page 35 and 36: PHOTOGRAPHY / LOCATIONS, MACROS & T
Page 37 and 38: PHOTOGRAPHY / SAMPLE IMAGES Portrai
Page 39 and 40: PHOTOGRAPHY / SAMPLE IMAGES Technol
Page 41 and 42: PHOTOGRAPHY / SAMPLE IMAGES Academi
Page 43 and 44: PHOTOGRAPHY / SAMPLE IMAGES Tools &
Page 45 and 46: ICONS / ICONOGRAPHY Let’s Talk Ic
Page 47: (GREAT) DESIGN... IS INTELLIGENCE M
Page 51 and 52: ELEMENTS / STAR-POINT TEXTURES Star
Page 53 and 54: APPLICATIONS / BUSINESS CARDS One T
Page 55 and 56: APPLICATIONS / BROCHURES & RACKCARD
Page 57 and 58: APPLICATIONS / POSTER & FLYERS Post
Page 59 and 60: APPLICATIONS / POSTER & FLYER DESIG
Page 61 and 62: APPLICATIONS / POSTER & FLYERS LIGH
Page 63 and 64: APPLICATIONS / POSTER & FLYERS ALTE
Page 65 and 66: APPLICATIONS / POSTCARDS Send a Pos
Page 67 and 68: APPLICATIONS / TEXTBOOKS Textbook C
Page 69 and 70: APPLICATIONS / SOCIAL MEDIA Social
Page 71 and 72: APPLICATIONS / POWERPOINT TEMPLATE
Page 73 and 74: APPICATIONS / DOOR SIGNAGE Signs on
Page 75 and 76: APPLICATIONS / I.D. BADGE & NAME TA
Page 77 and 78: APPLICATIONS / PARKING PERMITS Facu
Page 79 and 80: APPLICATIONS / APPAREAL COLORS Show
Page 81 and 82: APPLICATIONS / TEMPLATES User-Ready
Page 83 and 84: APPLICATIONS / NAMING PROJECTS & FI
Page 85 and 86: CAMPUS STORE / BRANDING Campus Stor
Page 87 and 88: CAMPUS STORE / MERCHANDISE Primary
Page 89 and 90: THE TSTC FOUNDATION / BRANDING The
Page 91 and 92: THE TSTC FOUNDATION ANNUAL REPORT 2
Page 93 and 94: WORKFORCE TRAINING / BRANDING Workf
Page 95 and 96: © COPYRIGHT TEXAS STATE TECHNICAL
Page 97 and 98: COMMUNICATION GUIDELINES It is impe
Page 99 and 100:
COMMUNICATIONS / ASSOCIATED PRESS S
Page 101 and 102:
COMMUNICATIONS / MEDIA & PUBLIC REL
Page 103 and 104:
COMMUNICATIONS / PHOTOGRAPHY & VIDE
Page 105 and 106:
COMMUNICATIONS / SOCIAL MEDIA pages
Page 107 and 108:
COMMUNICATIONS / SOCIAL MEDIA Appro
Page 109 and 110:
THERE’S NO SUCH THING AS A BAD CL
Page 111 and 112:
In Texas Workforce Commission grant
Page 113 and 114:
© Copyright Texas State Technical
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TSTC Visual Standard Guide 2020

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