TSTC Visual Standard Guide 2020

ICONS / MAKING YOUR OWN
Making Your Own
Icon
If you’re unable to find a suitable icon, making your own
could be a good alternative if you feel comfortable with
the process.
There are a few simple rules of thumb to follow for the
best results:
• Keep our icon style in mind when creating an icon
from scratch.
• Line weights should be between 2% and 5% of
the total height of the icon. For example, an icon
approximately 100 pixels tall could have a 3-pixel
line weight, but an icon 300 pixels tall might look
better with a thicker line. Just make sure they are
well-balanced.
• Avoid sharp corners when possible. Use the “align
to center,” “round join” and “round cap” stroke
options in Illustrator.
• Make them playful, but recognizable.
Use “round join” and “round cap”
in your stroke settings.
4% 5% 2%
Percentage of
icon width
• Above all, stay consistent.
MAKING ICONS
Stay balanced and consistant.
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TSTC | BRAND IDENTITY