TSTC Visual Standard Guide 2020
TSTC Visual Standards Guide 2020
TSTC Visual Standards Guide 2020
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ICONS / ICONOGRAPHY<br />
Let’s Talk Icons<br />
& Pictograms<br />
Icons or pictograms are a simplistic, memorable and<br />
playful form of visual communication. They are easy to<br />
recognize and understand. Icons appear on almost every<br />
electronic consumer device, most notably as graphic<br />
user interfaces on smartphones and computers.<br />
Our visual identity features a unique set of icons<br />
that are clean, modern and simple using a flat design<br />
aesthetic and can be reproduced legibly at small sizes.<br />
Each icon comes in a solid and hollow (outline) format.<br />
Icons are designed to appear in a single color using<br />
color options from the primary palette.<br />
HOLLOW SET<br />
It is preferred that the icon(s) be placed and appear<br />
positively on a solid white background to ensure the<br />
maximum amount of contrast, visibility and legibility.<br />
If the icon(s) is to be placed on a solid-colored<br />
background, the background color options are limited<br />
to the colors available in the approved primary and<br />
secondary palettes or with the icon(s) reversed in white.<br />
SOLID SET<br />
VISUAL STANDARDS | ICONS 45
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