TSTC Visual Standard Guide 2020
TSTC Visual Standards Guide 2020
TSTC Visual Standards Guide 2020
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
PHOTOGRAPHY / STOCK PHOTOGRAPHY<br />
Stock Photography<br />
Libraries<br />
Stock photography libraries are very useful, but there<br />
are some downsides; the use of stock photography is<br />
widespread, images are not exclusive to one user, and<br />
the use of a single image by multiple subscribers can<br />
and does occur.<br />
All images that we choose to represent our brand must<br />
also have a consistent look and feel. When sourcing<br />
images from a stock photography library, avoid images<br />
that do not meet our creative direction values.<br />
CLICHÉ<br />
Do Not Use cliché images with educational and success metaphors.<br />
Do not use:<br />
• Any cliché imagery, including images that use cliché<br />
metaphors for education and success.<br />
• Images with overly complex or busy backgrounds.<br />
• Images with people or individuals who are<br />
unconvincingly posed and styled.<br />
• Photo-montaged images or imagery that have been<br />
treated with distracting filters and effects.<br />
OVERLY POSED<br />
Do Not Use where subjects are overly posed and are not authentic.<br />
PHOTO MONTAGES<br />
Do Not Use photo montages and images treated with distracting filters and effects.<br />
36<br />
<strong>TSTC</strong> | BRAND IDENTITY
Change language