TSTC Visual Standard Guide 2020
TSTC Visual Standards Guide 2020
TSTC Visual Standards Guide 2020
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PHOTOGRAPHY / LOCATIONS, MACROS & TEXTURES<br />
Locations,<br />
Macro & Textures<br />
Locations<br />
Locations should look presentable and natural, and<br />
they should be a reflection of the learning environment<br />
or workspace.<br />
They should not be visually cluttered, overly staged or<br />
complex, as this will distract from the main subject and<br />
detract from our aesthetic.<br />
Macro & Textures<br />
If a communication piece requires macro photography<br />
of textures and surfaces, man-made or natural, they<br />
should not be visually distracting or chaotic.<br />
Textures should be simple, recognizable and visually<br />
appealing to enhance the visual narrative.<br />
LOCATIONS<br />
Locations should be a reflection of the learning environment or workspace.<br />
MACRO & TEXTURES<br />
Cropping<br />
Cropping<br />
When cropping images, focus on a single subject and<br />
follow the rule of thirds as a guide for composition.<br />
CROPPING<br />
Crop images to create a more dynamic image.<br />
VISUAL STANDARDS | PHOTOGRAPHY 35
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