TSTC Visual Standard Guide 2020

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PHOTOGRAPHY CREATIVE DIRECTION: VALUE SYSTEM . . . . . . . . . . . . . . . . . 31 ART DIRECTION . . . . . . . . . . . . . . . . 33 CORPORATE PORTRAITS . . . . . . . 34 LOCATIONS / MACROS . . . . . . . . 35 STOCK PHOTOGRAPHY . . . . . . . . 36 SAMPLE IMAGES . . . . . . . . . . . . . . . 37
PHOTOGRAPHY / CREATIVE DIRECTION VALUES Creative Direction: Value System Inspiring Relatable Authentic Emotive Unique Confident VISUAL STANDARDS | PHOTOGRAPHY 31
Page 1 and 2: COMMUNICATION + CREATIVE SERVICES V
Page 3 and 4: WHO IS THIS GUIDE FOR This communic
Page 5 and 6: VISUAL STANDARDS INTRODUCTION Our v
Page 7 and 8: LOGO / PRIMARY & SECONDARY Primary
Page 9 and 10: LOGO / COLORS Preferred, Single & M
Page 11 and 12: LOGO / BACKGROUNDS Backgrounds: Pho
Page 13 and 14: LOGO / TAGLINE Preferred, Single &
Page 15 and 16: LOGO / TAGLINE Backgrounds: Photos
Page 17 and 18: LOGO / DEPARTMENT NAMES Preferred,
Page 19 and 20: LOGO / DEPARTMENT NAMES Backgrounds
Page 21 and 22: SEAL / OFFICIAL COLLEGE SEAL Offici
Page 23 and 24: COLOR / RATIO Color Ratio Using the
Page 25 and 26: COLOR / PRIMARY & SECONDARY PALETTE
Page 27 and 28: TYPOGRAPHY / PRINT PRIMARY: ALLER M
Page 29: TYPOGRAPHY / WEB: MYRIAD PRO How We
Page 33 and 34: PHOTOGRAPHY / ART DIRECTION Overall
Page 35 and 36: PHOTOGRAPHY / LOCATIONS, MACROS & T
Page 37 and 38: PHOTOGRAPHY / SAMPLE IMAGES Portrai
Page 39 and 40: PHOTOGRAPHY / SAMPLE IMAGES Technol
Page 41 and 42: PHOTOGRAPHY / SAMPLE IMAGES Academi
Page 43 and 44: PHOTOGRAPHY / SAMPLE IMAGES Tools &
Page 45 and 46: ICONS / ICONOGRAPHY Let’s Talk Ic
Page 47 and 48: (GREAT) DESIGN... IS INTELLIGENCE M
Page 49 and 50: ELEMENTS / STAR-POINT ANGLES Star-P
Page 51 and 52: ELEMENTS / STAR-POINT TEXTURES Star
Page 53 and 54: APPLICATIONS / BUSINESS CARDS One T
Page 55 and 56: APPLICATIONS / BROCHURES & RACKCARD
Page 57 and 58: APPLICATIONS / POSTER & FLYERS Post
Page 59 and 60: APPLICATIONS / POSTER & FLYER DESIG
Page 61 and 62: APPLICATIONS / POSTER & FLYERS LIGH
Page 63 and 64: APPLICATIONS / POSTER & FLYERS ALTE
Page 65 and 66: APPLICATIONS / POSTCARDS Send a Pos
Page 67 and 68: APPLICATIONS / TEXTBOOKS Textbook C
Page 69 and 70: APPLICATIONS / SOCIAL MEDIA Social
Page 71 and 72: APPLICATIONS / POWERPOINT TEMPLATE
Page 73 and 74: APPICATIONS / DOOR SIGNAGE Signs on
Page 75 and 76: APPLICATIONS / I.D. BADGE & NAME TA
Page 77 and 78: APPLICATIONS / PARKING PERMITS Facu
Page 79 and 80: APPLICATIONS / APPAREAL COLORS Show
Page 81 and 82:
APPLICATIONS / TEMPLATES User-Ready
Page 83 and 84:
APPLICATIONS / NAMING PROJECTS & FI
Page 85 and 86:
CAMPUS STORE / BRANDING Campus Stor
Page 87 and 88:
CAMPUS STORE / MERCHANDISE Primary
Page 89 and 90:
THE TSTC FOUNDATION / BRANDING The
Page 91 and 92:
THE TSTC FOUNDATION ANNUAL REPORT 2
Page 93 and 94:
WORKFORCE TRAINING / BRANDING Workf
Page 95 and 96:
© COPYRIGHT TEXAS STATE TECHNICAL
Page 97 and 98:
COMMUNICATION GUIDELINES It is impe
Page 99 and 100:
COMMUNICATIONS / ASSOCIATED PRESS S
Page 101 and 102:
COMMUNICATIONS / MEDIA & PUBLIC REL
Page 103 and 104:
COMMUNICATIONS / PHOTOGRAPHY & VIDE
Page 105 and 106:
COMMUNICATIONS / SOCIAL MEDIA pages
Page 107 and 108:
COMMUNICATIONS / SOCIAL MEDIA Appro
Page 109 and 110:
THERE’S NO SUCH THING AS A BAD CL
Page 111 and 112:
In Texas Workforce Commission grant
Page 113 and 114:
© Copyright Texas State Technical
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TSTC Visual Standard Guide 2020

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