TSTC Visual Standard Guide 2020

COLOR / PRIMARY & SECONDARY PALETTES
CLASSIC BLUE
Secondary Color Palette
PMS 3005C
#2474bb
C :
85
R :
37
Secondary
M:
50
G : 116
The secondary palette consists of four colors, which
serve predominantly as accent colors to enhance the
primary palette. Each color has its own unique function
75% 50% 25%
Y :
K :
0
0
B : 187
but is limited in its scope and use.
Classic Blue (PMS 3005C) is the preferred accent color
to complement the primary palette.
COOL GRAY
PMS 7C
#999898
Cool Gray (PMS 7C) is an alternate accent color option
or can be used in conjunction with Classic Blue.
C :
M:
45
35
R : 154
G : 153
Graduate Gold (PMS 872C) should only be used
Y :
35
B : 153
for formal applications and visual communications
associated with graduates and commencement.
75% 50% 25%
K :
3
Alumni Yellow (PMS 130C) should only be used for
communications associated with TSTC alumni.
Never use secondary colors on their own or as the
dominant color scheme of a communication piece.
Tints
Primary and secondary colors can be expanded by
creating screens or reduced percentages of a color
commonly known as tints.
The use of this extended range of colors is limited
and can only be applied to infographics or any other
graphic representation of numerical data or statistics.
Each brand color includes three tints, made up of color
values set at increments of 75 percent, 50 percent and
25 percent. Do not alter or create additional tints of any
primary or secondary color.
GRADUATE GOLD
75% 50% 25%
ALUMNI YELLOW
75% 50% 25%
PMS 872C
#8d734a
C :
M:
Y :
K :
30 R : 141
40 G : 115
70 B : 74
15
PMS 130C
#f6a700
C :
M:
0
35
R : 246
G : 167
Y : 100 B : 0
K : 0
VISUAL STANDARDS | COLOR 25