TSTC Visual Standard Guide 2020
TSTC Visual Standards Guide 2020
TSTC Visual Standards Guide 2020
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COLOR / PRIMARY & SECONDARY PALETTES<br />
CLASSIC BLUE<br />
Secondary Color Palette<br />
PMS 3005C<br />
#2474bb<br />
C :<br />
85<br />
R :<br />
37<br />
Secondary<br />
M:<br />
50<br />
G : 116<br />
The secondary palette consists of four colors, which<br />
serve predominantly as accent colors to enhance the<br />
primary palette. Each color has its own unique function<br />
75% 50% 25%<br />
Y :<br />
K :<br />
0<br />
0<br />
B : 187<br />
but is limited in its scope and use.<br />
Classic Blue (PMS 3005C) is the preferred accent color<br />
to complement the primary palette.<br />
COOL GRAY<br />
PMS 7C<br />
#999898<br />
Cool Gray (PMS 7C) is an alternate accent color option<br />
or can be used in conjunction with Classic Blue.<br />
C :<br />
M:<br />
45<br />
35<br />
R : 154<br />
G : 153<br />
Graduate Gold (PMS 872C) should only be used<br />
Y :<br />
35<br />
B : 153<br />
for formal applications and visual communications<br />
associated with graduates and commencement.<br />
75% 50% 25%<br />
K :<br />
3<br />
Alumni Yellow (PMS 130C) should only be used for<br />
communications associated with <strong>TSTC</strong> alumni.<br />
Never use secondary colors on their own or as the<br />
dominant color scheme of a communication piece.<br />
Tints<br />
Primary and secondary colors can be expanded by<br />
creating screens or reduced percentages of a color<br />
commonly known as tints.<br />
The use of this extended range of colors is limited<br />
and can only be applied to infographics or any other<br />
graphic representation of numerical data or statistics.<br />
Each brand color includes three tints, made up of color<br />
values set at increments of 75 percent, 50 percent and<br />
25 percent. Do not alter or create additional tints of any<br />
primary or secondary color.<br />
GRADUATE GOLD<br />
75% 50% 25%<br />
ALUMNI YELLOW<br />
75% 50% 25%<br />
PMS 872C<br />
#8d734a<br />
C :<br />
M:<br />
Y :<br />
K :<br />
30 R : 141<br />
40 G : 115<br />
70 B : 74<br />
15<br />
PMS 130C<br />
#f6a700<br />
C :<br />
M:<br />
0<br />
35<br />
R : 246<br />
G : 167<br />
Y : 100 B : 0<br />
K : 0<br />
VISUAL STANDARDS | COLOR 25