TSTC Visual Standard Guide 2020
TSTC Visual Standards Guide 2020
TSTC Visual Standards Guide 2020
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COLOR / PRIMARY & SECONDARY PALETTES<br />
Primary Color Palette<br />
Color Palettes<br />
Consistent use of our brand colors is one of<br />
the most fundamental and essential ways to<br />
build brand recognition, college spirt and a<br />
TEXAS BLUE<br />
PMS 281C<br />
#1d2757<br />
cohesive look across all visual applications<br />
that incorporate our identity. Our branding<br />
colors have been formulated into two palettes<br />
— primary and secondary.<br />
C : 100<br />
M: 80<br />
Y : 30<br />
K : 45<br />
R :<br />
G :<br />
B :<br />
29<br />
39<br />
88<br />
Primary<br />
The primary palette consists of the colors<br />
75% 50% 25%<br />
Alternate Color Mix<br />
C: 100 M: 65 Y: 0 K: 60<br />
Lone Star Red (PMS 1797C) and Texas Blue<br />
(PMS 281C). In almost every instance, the<br />
colors from this primary palette should be<br />
the dominant colors featured in any visual<br />
LONE STAR RED<br />
application of our branding colors.<br />
PMS 1797C<br />
Consistent use of our Texas-inspired primary<br />
#d13138<br />
colors helps build a stronger brand and also<br />
assists in gaining greater brand recognition.<br />
C : 10<br />
M: 100<br />
R : 210<br />
G : 49<br />
Y :<br />
90<br />
B :<br />
56<br />
K :<br />
5<br />
75% 50% 25%<br />
Alternate Color Mix<br />
C: 0 M: 100 Y: 100 K: 10<br />
24<br />
<strong>TSTC</strong> | BRAND IDENTITY
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