TSTC Visual Standard Guide 2020

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“ “ DESIGN IS NOT JUST WHAT IT LOOKS LIKE AND FEELS LIKE. DESIGN IS HOW IT WORKS. - Steve JOBS
WHO IS THIS GUIDE FOR This communication and visual standards guide is for employees of Texas State Technical College. It should also be used by any design agencies, freelance designers/ videographers/photographers/illustrators/writers that collaborate with the college to develop creative materials. The standards featured in this guide do not provide a set of rules for every conceivable application, but do provide guidance to achieve a consistant look and feel and to stay on brand when developing new creative assets or communication pieces. VISUAL STANDARDS | INTRODUCTION 3
Page 1: COMMUNICATION + CREATIVE SERVICES V
Page 5 and 6: VISUAL STANDARDS INTRODUCTION Our v
Page 7 and 8: LOGO / PRIMARY & SECONDARY Primary
Page 9 and 10: LOGO / COLORS Preferred, Single & M
Page 11 and 12: LOGO / BACKGROUNDS Backgrounds: Pho
Page 13 and 14: LOGO / TAGLINE Preferred, Single &
Page 15 and 16: LOGO / TAGLINE Backgrounds: Photos
Page 17 and 18: LOGO / DEPARTMENT NAMES Preferred,
Page 19 and 20: LOGO / DEPARTMENT NAMES Backgrounds
Page 21 and 22: SEAL / OFFICIAL COLLEGE SEAL Offici
Page 23 and 24: COLOR / RATIO Color Ratio Using the
Page 25 and 26: COLOR / PRIMARY & SECONDARY PALETTE
Page 27 and 28: TYPOGRAPHY / PRINT PRIMARY: ALLER M
Page 29 and 30: TYPOGRAPHY / WEB: MYRIAD PRO How We
Page 31 and 32: PHOTOGRAPHY / CREATIVE DIRECTION VA
Page 33 and 34: PHOTOGRAPHY / ART DIRECTION Overall
Page 35 and 36: PHOTOGRAPHY / LOCATIONS, MACROS & T
Page 37 and 38: PHOTOGRAPHY / SAMPLE IMAGES Portrai
Page 39 and 40: PHOTOGRAPHY / SAMPLE IMAGES Technol
Page 41 and 42: PHOTOGRAPHY / SAMPLE IMAGES Academi
Page 43 and 44: PHOTOGRAPHY / SAMPLE IMAGES Tools &
Page 45 and 46: ICONS / ICONOGRAPHY Let’s Talk Ic
Page 47 and 48: (GREAT) DESIGN... IS INTELLIGENCE M
Page 49 and 50: ELEMENTS / STAR-POINT ANGLES Star-P
Page 51 and 52: ELEMENTS / STAR-POINT TEXTURES Star
Page 53 and 54:
APPLICATIONS / BUSINESS CARDS One T
Page 55 and 56:
APPLICATIONS / BROCHURES & RACKCARD
Page 57 and 58:
APPLICATIONS / POSTER & FLYERS Post
Page 59 and 60:
APPLICATIONS / POSTER & FLYER DESIG
Page 61 and 62:
APPLICATIONS / POSTER & FLYERS LIGH
Page 63 and 64:
APPLICATIONS / POSTER & FLYERS ALTE
Page 65 and 66:
APPLICATIONS / POSTCARDS Send a Pos
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APPLICATIONS / TEXTBOOKS Textbook C
Page 69 and 70:
APPLICATIONS / SOCIAL MEDIA Social
Page 71 and 72:
APPLICATIONS / POWERPOINT TEMPLATE
Page 73 and 74:
APPICATIONS / DOOR SIGNAGE Signs on
Page 75 and 76:
APPLICATIONS / I.D. BADGE & NAME TA
Page 77 and 78:
APPLICATIONS / PARKING PERMITS Facu
Page 79 and 80:
APPLICATIONS / APPAREAL COLORS Show
Page 81 and 82:
APPLICATIONS / TEMPLATES User-Ready
Page 83 and 84:
APPLICATIONS / NAMING PROJECTS & FI
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CAMPUS STORE / BRANDING Campus Stor
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CAMPUS STORE / MERCHANDISE Primary
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THE TSTC FOUNDATION / BRANDING The
Page 91 and 92:
THE TSTC FOUNDATION ANNUAL REPORT 2
Page 93 and 94:
WORKFORCE TRAINING / BRANDING Workf
Page 95 and 96:
© COPYRIGHT TEXAS STATE TECHNICAL
Page 97 and 98:
COMMUNICATION GUIDELINES It is impe
Page 99 and 100:
COMMUNICATIONS / ASSOCIATED PRESS S
Page 101 and 102:
COMMUNICATIONS / MEDIA & PUBLIC REL
Page 103 and 104:
COMMUNICATIONS / PHOTOGRAPHY & VIDE
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COMMUNICATIONS / SOCIAL MEDIA pages
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COMMUNICATIONS / SOCIAL MEDIA Appro
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THERE’S NO SUCH THING AS A BAD CL
Page 111 and 112:
In Texas Workforce Commission grant
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© Copyright Texas State Technical
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TSTC Visual Standard Guide 2020

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