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TSTC Visual Standard Guide 2020

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LOGO / DEPARTMENT NAMES<br />

Preferred, Single<br />

& Monochromatic<br />

Preferred Colors<br />

Unless the design dictates otherwise or due to printing<br />

limitations or budget requirements, the lockup should<br />

always be reproduced in its purest form, preferably<br />

placed on a white background to ensure the highest<br />

amount of contrast.<br />

Single Colors<br />

If the design dictates or due to printing limitations,<br />

specifications or budget requirements, a single-color<br />

lockup option is available. Color options are limited<br />

to the colors available in the approved primary and<br />

secondary color palettes. Usage guidelines apply.<br />

PREFERRED COLORS - PMS 1797C, PMS 281C<br />

Only convert to CMYK when printing in four-color process.<br />

SECONDARY PALETTE - PMS 872C<br />

Colors from the secondary palette can only be<br />

used in accordance with the usage guidelines.<br />

Monochromatic<br />

If the design dictates or due to printing limitations,<br />

specifications or budget requirements, a grayscale<br />

100 percent black option is available.<br />

PMS 281C<br />

BLACK<br />

PMS 1797C<br />

VISUAL STANDARDS | LOGO 17

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